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Don't build a team.
Rent ours.

Full-service marketing for vape & nicotine launching from zero - vapes, pouches, e-liquids, devices and D2C. Mainstream paid is closed to you, the rules move mid-launch, and the shops and distributors decide whether you exist at all. That is six disciplines running at the same time, on a date you have already announced. You get a nicotine-native launch team - positioning to reorder - live in days.

The rules will move. The launch date will not.

Plan my launch → See the cases
Strategy & Compliance Paid & Creators Trade, SEO & PR Lifecycle & Tracking
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Vape launches, end to end

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 vape niches more coming
💨
Vapes
Disposables and pods with a shelf life measured in weeks. Sell-through before the next rule lands.
See the case →
🥫
Pouches
The fastest-growing format in the category. Trial cost, repeat rate, then brand switching.
See the case →
🧪
E-liquids
Flavour rules move by state and by year. Wholesale and D2C off one SKU list, priced for margin.
See the case →
🔋
Devices
Higher ticket, longer consideration, comparison-driven search. Warranty is the whole argument.
See the case →
📦
D2C
Age-verified checkout and reorder. The second purchase is where the money actually is.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Positioning, SKU priority and a state-by-state channel plan locked in a day-1 workshop, built around the flavours you can actually ship.
How we run it →
Creative Production
Packaging copy, statics, video, UGC and landers written without a single health or cessation line, so nothing goes back for a rewrite - first batch in 72h.
How we run it →
Paid Acquisition
Nicotine-tolerant programmatic, native, push and the vape ad networks - the paid stack that is still there in week three.
How we run it →
KOL & Influencer
Reviewers, shop staff and creators who post organically rather than through an ad account - vetted on audience, booked on tracked links.
How we run it →
Community & PR
Trade press, expo presence and the vape-shop relationships that decide whether your SKU gets a shelf slot at all.
How we run it →
Tracking & Analytics
Age-gated checkout, reorder tracking and distributor sell-through in one dashboard, wired before the first dollar goes out.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Launch date set, no distributor signed Packaging printed before the positioning existed Third ad account gone before launch week Vape shops have never heard of the brand PMTA review still open, launch date is not Flavour rules moved in the middle of the launch Four vendors, none of them own the date Expo came and went with an empty booth Launch date set, no distributor signed Packaging printed before the positioning existed Third ad account gone before launch week Vape shops have never heard of the brand PMTA review still open, launch date is not Flavour rules moved in the middle of the launch Four vendors, none of them own the date Expo came and went with an empty booth
Reviewers were never sent a single device No comparison content, so no organic traffic Age verification bolted on the night before Launch stock sitting in a 3PL, nobody selling Launch week and the SMS list is empty Nobody can say which shop actually sold it Compliance rewrote the pack copy twice Nothing built yet for the second order Reviewers were never sent a single device No comparison content, so no organic traffic Age verification bolted on the night before Launch stock sitting in a 3PL, nobody selling Launch week and the SMS list is empty Nobody can say which shop actually sold it Compliance rewrote the pack copy twice Nothing built yet for the second order
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same vape launch, two ways to run it. The front card is week six with four vendors and nothing live. Swipe it away to see where the same launch stands on day five when one team owns the date.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Vape launch targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No vape or nicotine launch of ours is published yet, so the first-90-day targets below are modelled from the two live cases that share its constraints - mainstream paid closed, creative that has to clear review before it converts, and D2C revenue that only works if the reorder arrives. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Vape & nicotine: what we would target in the first 90 days
Vapes · TARGET
Zero to sell-through in the first 90 days
$30-60K/mox2.2-2.8 ROAS+
Task
Launch a disposables line with Meta, Google and TikTok ads all closed, before the next rule change resets the SKU list.
Modelled on $30-60K/mo · first honest read at 60 days
Target — not a delivered result
$22-30 first-order CAC
$22-30
CAC
26-34%
Repeat D60
<60d
Payback
What we would run
  • Positioning and SKU priority locked in a day-1 workshop, built around what you can ship
  • Programmatic, native and push live in week one, with reviewers filming the same week
  • Comparison and authenticity content ranking before the first reorder is due
Pouches · TARGET
First can to a standing order
$20-45K/mox2.4-3.0 ROAS+
Task
Build a trial engine from nothing, and make the reorder arrive before the trial buyer has forgotten the brand.
Modelled on $20-45K/mo · first honest read at 60 days
Target — not a delivered result
$16-24 trial CAC
$16-24
Trial CAC
34-42%
Trial→subscribe
2-3
Orders to payback
What we would run
  • Trial offer, flavour lineup and age-gated checkout built before a dollar of spend
  • Push, native and creator seeding started together in week one
  • Lifecycle from day 3 to day 45, where a launch cohort quietly disappears
E-liquids · TARGET
Cold start to booked trade accounts
$15-30K/mo$150-280 CPL+
Task
Open a trade channel from zero, with a catalogue that tells a buyer what they can legally stock before they ever call you.
Modelled on $15-30K/mo · first honest read at 90 days
Target — not a delivered result
$150-280 per qualified trade lead
$150-280
CPL
22-30%
Lead→trade account
2-3
Orders to payback
What we would run
  • State-by-state SKU mapping and the trade sell sheet finished in week one
  • Trade search, wholesale directories and expo follow-up running together
  • Sample-case sequence tied to the reorder date, with a deck procurement can forward
The real campaigns these targets come from
Nutra
Nutra - tier-1 offer launch
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same economics a pouch or D2C brand runs into: the first order barely covers acquisition, so everything depends on whether the second and third ever arrive.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • UGC batch briefed and delivered pre-launch
  • Compliant claims cleared before spend
  • Offer & pricing A/B on the lander
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint every vape brand runs into: the account and the processor decide whether you get to scale at all, so creative is built to survive review before it is built to convert.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Vape and nicotine is the launch where the channel plan has to be right before anything else starts. Meta, Google and TikTok will not take nicotine money, so this launch stands or falls on the disciplines a paid-only agency does not sell you - positioning that survives a flavour rule change, packaging and creative that clear compliance the first time, nicotine-tolerant programmatic and native, reviewers and shop staff posting organically, comparison content that ranks before launch week, the trade relationships that get you a shelf slot, and lifecycle built for the reorder. Our published track record is in gray verticals under the same constraints - nutra, where the second and third order pay for the first, and pharma, where an account that survives review is the whole job. No vape launch of ours is published yet, and on the call we will tell you which parts transfer directly and which we would run as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.