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Full-service marketing for astrology & spiritual apps launching from zero - astrology apps, tarot, psychics, numerology and manifestation. The whole model is trial to paid and day thirty, so a launch is offer, paywall, creator volume, store approval and retention all landing in the same fortnight. You get a subscription-native launch team - offer to cohort report - live in days.

Buying installs is easy. Owning day thirty is the job.

Plan my launch → See the cases
Offer & Paywall Creators & UGC Paid, ASO & PR Retention & Lifecycle
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Astrology launches, end to end

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 astrology niches more coming
🌙
Astrology apps
Install to trial to month two. We buy the subscriber, not the download.
See the case →
🃏
Tarot
Session and subscription mixed. Creative that sells the reading without promising the outcome.
See the case →
🔮
Psychics
Live minutes and first-consult economics. The first session decides everything after it.
See the case →
🔢
Numerology
Narrow intent, cheap installs, brutal churn. The whole game is the second charge.
See the case →
✨
Manifestation
Habit and journaling apps. Retention is the product, so retention is the campaign.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Offer, price ladder and paywall decided in a day-1 workshop and then left alone, plus an angle map that keeps creative clear of personal-attributes territory before anything is written.
How we run it →
Creative Production
Creator-style video at volume, store screenshots and paywall screens, written so nothing predicts an outcome or implies it knows the person watching, first batch in 72h.
How we run it →
Paid Acquisition
Meta, Google, TikTok and Apple Search Ads are genuinely open here, so the launch is bought on trial starts and second charges and never on install volume.
How we run it →
KOL & Influencer
Thirty or more creators live in the first month, briefed on what cannot be said or implied, booked on tracked links and paid on trials rather than on views.
How we run it →
Community & PR
Store feature pitches, launch coverage and the comment sections your creators bring, moderated from day one so reviews and reports never become the account's problem.
How we run it →
Tracking & Analytics
Store and campaign attribution wired before launch, cohorts on trial start, second charge and D30, and a refund view, so week one tells you something you can act on.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Launch date set, paywall not decided Submitted twice, still not approved Five creators booked, fifty needed App is live, store listing never written Onboarding built last, converts worst Nobody owns week-one retention Four vendors, one launch date Price decided the night before launch Launch date set, paywall not decided Submitted twice, still not approved Five creators booked, fifty needed App is live, store listing never written Onboarding built last, converts worst Nobody owns week-one retention Four vendors, one launch date Price decided the night before launch
Launch week installs, no second charge Creators briefed with no policy limits Agency has never shipped an app launch Refunds arrive before the revenue does No cohort view until month two Screenshots made by the developer Lifecycle emails planned for later Free users, and no path to paid Launch week installs, no second charge Creators briefed with no policy limits Agency has never shipped an app launch Refunds arrive before the revenue does No cohort view until month two Screenshots made by the developer Lifecycle emails planned for later Free users, and no path to paid
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same app launch, two ways to run it. The front card is week six with a paywall nobody signed off and a store listing nobody wrote. Swipe it away for the day-one-week status when a single team owns the launch.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Astrology launch targets, and the real case behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. We have no published astrology or spiritual launch, and nothing in our portfolio is close to one. The single case leading this section is here for one reason - it is a launch built on repeat billing and retention, the same mechanic a subscription app lives on. The three cards above it are targets rather than results, modelled on subscription app launch benchmarks rather than on that campaign's numbers. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Astrology: what we would target in the first 90 days
Astrology apps · TARGET
Launch to a paying cohort, not a download spike
$60-140K/mox1.9-2.4 LTV to CAC+
Task
Ship the launch with the paywall, the creator slate and the tracking already decided, then judge week one on second charges instead of on installs.
Modelled on $60-140K/mo · first honest read at 60 days
Target — not a delivered result
$26-40 cost per paying subscriber in the launch quarter
$26-40
Cost per subscriber
24-32%
Trial to paid
38-48%
D30 retention
What we would run
  • Offer, price ladder and paywall locked in a day-1 workshop before any creative is written
  • Thirty or more creators briefed on what cannot be implied and booked on tracked links
  • Cohorts on trial start, second charge and D30 live before launch day
Tarot · TARGET
A store launch that survives its first renewal
$25-60K/mox1.8-2.3 LTV to CAC+
Task
Launch into the store with screens that clear review the first time, and a free first spread that leads to a renewal rather than to a refund.
Modelled on $25-60K/mo · first honest read at 45 days
Target — not a delivered result
$30-46 cost per paying subscriber
$30-46
Cost per subscriber
20-27%
Trial to paid
<11%
Refund rate
What we would run
  • Store listing, screenshots and subscription screens built to the review rules first
  • Creator and UGC volume from day one, because a single angle burns out inside a week
  • Push and email sequences written before launch instead of bolted on in month two
Manifestation · TARGET
Zero to a day-30 cohort worth scaling
$20-45K/mox2.0-2.5 LTV to CAC+
Task
Launch a habit product where retention is the product - get the first cohort to day thirty before putting real budget behind it.
Modelled on $20-45K/mo · first honest read at 60 days
Target — not a delivered result
$18-30 cost per paying subscriber
$18-30
Cost per subscriber
22-30%
Trial to paid
30-40%
D30 retention
What we would run
  • Onboarding cut to the shortest path to a first session that actually lands
  • Creator and UGC slate refreshed weekly against a deliberately narrow angle
  • Week-one lifecycle built around the streak rather than around a discount
The real campaign these targets come from
iGaming
iGaming Slots - 3-month launch sprint
$28Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay. The parallel is the mechanic, not the product: retention-first economics where the first payment never covers acquisition and month two decides whether the campaign worked. Nothing about slots transfers to astrology beyond that.
Budget: $28K · Timeline: 3 mo
Result
1,003 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • PWA for iOS / Android shipped pre-launch
  • First-deposit offer split-tested from day one
  • Push reactivation flows on top of paid
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Astrology and spiritual apps are the one industry on this list where we have nothing closely adjacent published, and we are not going to pretend otherwise. What transfers is the mechanic. The case below was a retention-first launch sprint at x2.83 ROI, where the first payment never covered acquisition and the entire result came down to repeat billing and month two. That is the same shape a subscription app launch has, and nothing else about it transfers. The paid channels here are genuinely open, so Meta, Google, TikTok and Apple Search Ads all run, and the constraint is policy inside them plus the store review rules. We treat personal-attributes and claims policy as a live risk from day one, creative never predicts an outcome and never implies it knows anything about the person watching it, and we would launch with a contained test, get the first cohort to day thirty, and put spend behind the number rather than ahead of it.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.