How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Automotive is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting, and we will not dress a launch problem up as a compliance one. What makes an opening hard here is money and time. Stock is financed from the day it lands, so an empty forecourt is not a slow start, it is a bill that arrives every month. The manufacturer's co-op rules decide what your creative may look like before you have written any of it, and a launch date that slips is a launch date the manufacturer notices. Then there is the part that catches every new rooftop. The third-party listing sites will happily fill your pipeline from day one and they will sell the same shopper to the two dealers either side of you, so if the only thing live at opening is a listing subscription you have rented a customer base rather than built one. What transfers is a launch run as one team against one date, with the DMS and call tracking connected before spend starts, so the walk-in that nobody logged stops being invisible. And the quieter launch this page also covers: standing up a parts or service line. It has no opening day on a forecourt, but it has the same shape - inventory, systems and demand have to arrive together, and the bays are the capacity constraint. On the call we will tell you which parts of the opening we would own from day one and which we would hand back to you.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.