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Don't build a team.
Rent ours.

Full-service marketing for automotive opening a rooftop, launching an EV brand into a new market or standing up a parts or service line - dealership groups, EV brands, aftermarket parts, fleet sales and service chains. The stock lands weeks before the first customer does, and it is financed from the day it arrives. You get a launch team that fills the forecourt and the bays, not a brand deck.

The stock is already costing you. The marketing is not yet earning.

Plan my launch → See the cases
Positioning & Inventory Mix Paid & Local Search Creators, PR & Owner Clubs DMS & Call Tracking
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Rooftop and brand launches, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 automotive niches more coming
🏬
Dealership groups
Eight rooftops on identical budget and identical creative, and the spread between the best and the worst is a factor of three. Nobody can say whether it is the market, the manager or the media.
See the case →
🔋
EV brands
A different sale entirely. Nobody walks away over the monthly payment - they walk away over where it charges and what it is worth in three years.
See the case →
🔩
Aftermarket & parts
High volume, thin margin, and a return rate that decides whether the account works. The part either fits that exact variant or it comes back at your cost.
See the case →
🚚
Fleet sales
Twenty units on one order, decided by a finance director and a total-cost spreadsheet, months after the click. Nothing about it behaves like a car sale.
See the case →
🛠
Service & repair chains
The department that actually pays the rent, competing against an independent two streets away the moment the warranty runs out. Empty bays on a Tuesday never come back.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which segments this site can realistically win, where your price ladder sits against the three dealers already trading in that catchment, and which half of the stock the marketing should ignore - all agreed in a day-1 workshop.
How we run it →
Creative Production
Walkarounds, handover films and stock photography shot at volume and built to sit on a live inventory feed, so a sold car stops advertising itself the same day. First batch inside 72h, every asset checked against the manufacturer's co-op rules before it runs.
How we run it →
Paid Acquisition
Google Search and Vehicle Ads, Meta, YouTube and geo-conquest around the rival forecourts, budgeted per rooftop against what that catchment can genuinely absorb rather than split evenly across the group.
How we run it →
KOL & Influencer
Local motoring creators, owner-community voices and technicians who film honestly, briefed so a walkaround still says the things a buyer objects to rather than only the things the brochure says.
How we run it →
Community & PR
Owner clubs, local motoring press and the charging and residual-value arguments already running in forums without you, plus the review profile you will be judged on from opening week.
How we run it →
Tracking & Analytics
Call tracking, the DMS and the inventory feed connected on day 2, so a signed order, a finance agreement and an attended service booking each trace back to the ad that caused them - and a walk-in gets logged instead of disappearing.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Stock landed, nothing booked to see it Six vendors, nobody owns the forecourt Fit-out ran over, the opening date did not Open three weeks, not a single review The manufacturer signed off the site, not the ads Website built by the DMS provider Nobody told the local trade we exist Sales floor hired before the traffic arrived Stock landed, nothing booked to see it Six vendors, nobody owns the forecourt Fit-out ran over, the opening date did not Open three weeks, not a single review The manufacturer signed off the site, not the ads Website built by the DMS provider Nobody told the local trade we exist Sales floor hired before the traffic arrived
A group rival opened two junctions away Maps pin landed on the wrong entrance Listing site signed us up and owns the shopper Opening offer only pulled bargain hunters Second rooftop got the first one's playbook Test drives happened, nobody logged them Service bays opened empty and stayed empty Launch spend reported, orders never matched A group rival opened two junctions away Maps pin landed on the wrong entrance Listing site signed us up and owns the shopper Opening offer only pulled bargain hunters Second rooftop got the first one's playbook Test drives happened, nobody logged them Service bays opened empty and stayed empty Launch spend reported, orders never matched
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

One opening, two ways to run it. The card in front is week six with six suppliers and nothing live. Swipe it away for what the first week looks like when a single team owns the number.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Automotive targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No automotive launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanics - a first conversion that is worth nothing on its own, and an account that only works when the same customer comes back. The units are deliberately not blended ROAS. A rooftop has a finite forecourt and a workshop has a finite number of bays, so the ceiling is capacity rather than budget. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Automotive: what we would target in the first 90 days
Dealership groups · TARGET
Keys handed over, not leads collected
$25-60K/mo$300-600 per signed order+
Task
Fill the diary before the doors open, so the stock stops costing money from week one.
Modelled on $25-60K/mo · first honest read at 60 days
Target — not a delivered result
$300-600 per signed order
$55-90
Cost / attended drive
15-18%
Drive→order
$300-600
Per order
What we would run
  • Catchment, price ladder and the half of the stock the marketing should ignore agreed before any spend
  • Inventory feed, call tracking and the DMS connected on day 2, so a walk-in gets logged instead of vanishing
  • First-party capture running from opening week, so the listing sites are not the only people who own your shoppers
Aftermarket & parts · TARGET
A storefront that survives its own return rate
$10-30K/mo$18-38 per first order+
Task
Launch a parts line where the fitment data decides the margin, and earn the second order without buying it twice.
Modelled on $10-30K/mo · first honest read at 45 days
Target — not a delivered result
$18-38 per first order, at a return rate you can live with
$18-38
Cost / first order
4-8%
Return rate
28-38%
Reorder in 90 days
What we would run
  • Registration lookup and variant data live before a single click is bought
  • Shipping cost and the return promise on the product page rather than at checkout
  • The second order treated as the real conversion, because the first barely pays for itself
Service & repair chains · TARGET
A new site that fills its own bays
$8-22K/mo$25-55 per attended job+
Task
Open site five without it quietly running at half the load of site two until somebody notices in the quarterly review.
Modelled on $8-22K/mo per site · first honest read at 45 days
Target — not a delivered result
$25-55 per attended job
$22-45
Cost / booked job
82-88%
Booked→attended
wk 1
Weak day visible
What we would run
  • Each site given its own catchment and its own capacity picture rather than a share of one budget
  • Spend routed to the bays that are genuinely free, by site and by day of the week
  • Attended jobs read back from the workshop system, so a quiet Tuesday surfaces in week one
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic a dealer group buys on: the enquiry is free to give and worth nothing to have, and the budget is only justified by the small share that reach the second gate - a funded account there, a signed order and a finance agreement here. Different market, identical maths.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Nutra
Nutra - tier-1 offer launch
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same mechanic the parts and service side runs on: the first order barely covers what it cost to buy, returns quietly eat the margin, and the account only works if the same customer comes back for the second and third purchase.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • UGC batch briefed and delivered pre-launch
  • Compliant claims cleared before spend
  • Offer & pricing A/B on the lander
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Automotive is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting, and we will not dress a launch problem up as a compliance one. What makes an opening hard here is money and time. Stock is financed from the day it lands, so an empty forecourt is not a slow start, it is a bill that arrives every month. The manufacturer's co-op rules decide what your creative may look like before you have written any of it, and a launch date that slips is a launch date the manufacturer notices. Then there is the part that catches every new rooftop. The third-party listing sites will happily fill your pipeline from day one and they will sell the same shopper to the two dealers either side of you, so if the only thing live at opening is a listing subscription you have rented a customer base rather than built one. Our published cases are in other verticals and we will not pretend otherwise. What transfers is a launch run as one team against one date, with the DMS and call tracking connected before spend starts, so the walk-in that nobody logged stops being invisible. On the call we will tell you which parts of the opening we would own from day one and which we would hand back to you.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.