How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Franchise development is not a restricted category, and we are not going to dress it up as one. Every mainstream platform will run you and none of your targeting is taken away. What catches launches out is legal rather than technical: under the FTC Franchise Rule and the equivalent codes abroad, nothing in your marketing may make a financial performance representation beyond what Item 19 of your disclosure document says, and a brand that has just started franchising usually has an Item 19 that says very little. So the launch has to be sold on total investment, on the obligations both sides take on and on owners who will speak for themselves, which takes longer to produce and works better than the income headline every other agency will pitch you. The second thing is the clock. Ninety days buys you a qualified pipeline and a discovery-day calendar, not a wall of signed agreements, because the FDD review alone has a statutory waiting period in it. The expo stand is booked either way, so the only question is what a candidate walks away holding - and if the answer is a brochure with a QR code on it, the stand was a cost, not a channel.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.