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Don't build a team.
Rent ours.

Full-service marketing for financial services launching from zero - loans, credit, trading, fintech and insurance. Launch traffic is easy to buy and most of it fails underwriting, and on loans and credit the targeting that used to filter it is gone, so creative and broad reach have to do the qualifying. You get a launch team that plans backwards from the funded application - positioning to CRM - live in days.

One team, one launch date, and funded applications as the only score.

Plan my launch → See the cases
Offer & Positioning Paid, Creators & SEO Partners, PR & Reviews CRM & Funded Tracking
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Financial launches, positioning to funded

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 financial niches more coming
💵
Loans
Personal, auto and consolidation. Meta files this under the Credit Special Ad Category, so the targeting you used last year is gone.
See the case →
💳
Credit
Cards, builders and BNPL. Same declared category, same stripped audiences, thin-file applicants either way.
See the case →
📈
Trading
Brokerage and investing apps. The funded account is the only conversion that counts.
See the case →
📱
Fintech
Neobanks, wallets and payments. The install is cheap, the activated account is the product.
See the case →
🛡
Insurance
Life, auto and health cover. Quote volume is easy, bind rate is the business.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Positioning built around who you can actually approve - rate story, eligibility and offer wording agreed in one workshop on day one, with underwriting in the room.
How we run it →
Creative Production
Statics, video, explainers and landers that do the qualifying your targeting no longer can, disclosures written into the first draft instead of bolted on - first batch in 72h.
How we run it →
Paid Acquisition
Broad reach on Meta with the credit category declared from the first ad, certified search where the licence is filed, native and YouTube for the products that need explaining.
How we run it →
KOL & Influencer
Personal-finance creators and review channels booked on tracked links, with the script cleared before filming rather than after the takedown.
How we run it →
Community & PR
Comparison sites, aggregator and broker relationships, review presence and trade press - the places a financial buyer checks before they ever fill in a form.
How we run it →
Tracking & Analytics
Application, approval, funded and first payment as four separate events, wired to your underwriting outcomes before the first dollar of spend.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Product is live, applications are not Launch date set, licences not filed Nobody told us to declare the category Week six and vendors still blaming vendors Aggregators will not list a new brand Comparison pages rank everyone but us No reviews, so nobody applies Disclosures still sitting with legal Product is live, applications are not Launch date set, licences not filed Nobody told us to declare the category Week six and vendors still blaming vendors Aggregators will not list a new brand Comparison pages rank everyone but us No reviews, so nobody applies Disclosures still sitting with legal
Underwriting never saw the funnel CRM cannot see past the form fill Creative built for targeting we cannot use Approval rate unknown until month two Partner deals promised, none signed Agency never declared a category before App shipped, nobody activates it Quotes arriving, nothing binding Underwriting never saw the funnel CRM cannot see past the form fill Creative built for targeting we cannot use Approval rate unknown until month two Partner deals promised, none signed Agency never declared a category before App shipped, nobody activates it Quotes arriving, nothing binding
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same financial launch, two ways to run it. The front card is week six with the funnel still waiting on legal. Swipe it away to see the first-week status when one team owns the launch date.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Financial launch targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. Lending itself we have not published a launch for. What is published, and sits below, is the Investment Platform launch and the Forex Broker build - two regulated financial products taken from zero on several channels at once and measured on funded accounts rather than form fills. The cards above them are first-quarter targets modelled on those two, not results delivered on your book. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Financial: what we would target in the first 90 days
Loans · TARGET
Licence to funded applications
$30-60K/mo$130-260 per funded loan+
Task
Launch a lender with the credit category declared from the first ad, so creative and broad reach do the qualifying that targeting used to.
Modelled on $30-60K/mo · first honest read at 45 days
Target — not a delivered result
$130-260 per funded loan in the launch quarter
$35-60
CPL
16-24%
App→funded
$130-260
Per funded loan
What we would run
  • Offer and eligibility story written against your approval box before any media is planned
  • Declared broad campaigns alongside comparison, review and refinance-intent content
  • Approval and funding outcomes wired into the CRM before launch day, so month one already optimises on funded
Fintech · TARGET
Downloads that become activated accounts
$25-60K/mo$40-85 per activated account+
Task
Launch an app where the install is cheap and worthless, and make the first deposit the number every channel is judged on.
Modelled on $25-60K/mo · first honest read at 45 days
Target — not a delivered result
$40-85 per activated account
$8-18
Per install
22-32%
Install→activated
$40-85
Per activated
What we would run
  • Activation defined as the first deposit and wired as the conversion event before launch day
  • KYC and onboarding rebuilt where the drop-off actually happens, with lifecycle flows behind it
  • Creators, press and paid landing in the same week rather than three weeks apart
Insurance · TARGET
A quote funnel that binds from day one
$20-40K/mo$260-480 per policy+
Task
Open a book of business with aggregator and comparison distribution live at launch instead of negotiated in month four.
Modelled on $20-40K/mo · first honest read at 60 days
Target — not a delivered result
$260-480 per bound policy in the first quarter
$26-55
CPL
8-13%
Quote→bind
2-4
Partners live by day 60
What we would run
  • Comparison, renewal-intent and review presence built before the first paid dollar
  • Aggregator and broker conversations opened in week one, because they take weeks
  • Leads routed to a licensed agent in minutes, with cross-channel suppression from the start
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint a trading or fintech product runs into: the signup is free and worth nothing until the account is funded, so the funnel is optimised on deposit quality rather than form fills.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Forex
Forex Broker - launch in strict GEOs
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same constraint a lender runs into: certification per geo, a compliance team rewriting every disclosure, and an education funnel that pulls in people who will never qualify.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Policy-safe creative approved first pass
  • Educational webinar funnel wired to CRM
  • Push retargeting stacked on the funnel
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Yes, and for a launch the specific answer matters more than the label. Our published financial work is the Investment Platform launch and the Forex Broker build on this page - both regulated, both taken from zero across several channels, both judged on funded accounts rather than leads. Consumer lending and credit we would launch as a test with your underwriting outcomes wired into the funnel from week one, and we would say upfront that a declared credit campaign takes the targeting away, so the launch stands on creative, broad reach, comparison and review presence and partner distribution instead. Neobank and insurance launches sit in between - the media is the easy half, activation and bind rate are the work. You will hear which of those we have done and which we are testing before you sign anything.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.