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Don't build a team.
Rent ours.

Full-service marketing for B2B SaaS launching a product, a module or a new market - vertical SaaS, DevTools, fintech SaaS, HR tech and cybersecurity. No platform is going to block you, so nobody warns you about the real constraint: your runway is counted in months and your sales cycle in quarters. You get a launch team that builds readable pipeline before the first deal can close.

Launch day is not the deadline. The first board meeting after it is.

Plan my launch → See the cases
Positioning & Category Paid & Practitioner Voices Community, Content & PR CRM & Pipeline Reporting
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Software launches, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 B2B SaaS niches more coming
🏗
Vertical SaaS
Software for one trade, sold to operators who believe a peer in the same business and nobody else. A general case study proves nothing to them.
See the case →
🧰
DevTools
Bottom-up adoption by engineers who block ads and resent being sold to. Someone runs it in production months before anyone raises a purchase order.
See the case →
💳
Fintech SaaS
Won on integrations, risk and audit. The evaluation is a security questionnaire and a month-end close, long before anyone discusses a feature.
See the case →
👥
HR tech
Bought through procurement on a renewal calendar, with HR, IT, legal and finance all in the room. Miss the cycle and you wait a year.
See the case →
🔐
Cybersecurity
Sold to a CISO in the language of risk and frameworks. Fear buys the meeting and loses the deal, because the proof has to survive a technical review.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Who it is for, which seat on the committee signs it and what it replaces - written down in a day-1 workshop, because a positioning line your own sales team cannot repeat costs you the entire quarter.
How we run it →
Creative Production
Product films, practitioner demos and the proof assets a technical reader will not dismiss - first batch in 72h, built to be forwarded inside a company rather than watched once by one person.
How we run it →
Paid Acquisition
LinkedIn, Google Search and Demand Gen, Meta, YouTube and programmatic against a named-account list, budgeted against an agreed payback window rather than against a monthly lead count.
How we run it →
KOL & Influencer
Practitioners your buyers already read - engineers, CISOs, people leaders and operators inside the trade - briefed to test the product in public rather than to praise it.
How we run it →
Community & PR
Launch coverage, review-site presence, category communities and the peer conversations that decide a shortlist written in a room you are not in.
How we run it →
Tracking & Analytics
CRM, product analytics and the ad platforms joined on day 2, so an opportunity created in month one is still attributable when it closes in month five.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Launch date set, positioning still being argued Six vendors, nobody owns the pipeline Founder-led sales, nothing repeatable behind it Website ships the week after launch Analysts and review sites have never heard of us No logos, no proof, nobody to reference Runway is months, the cycle is quarters Category named, nobody uses the words Launch date set, positioning still being argued Six vendors, nobody owns the pipeline Founder-led sales, nothing repeatable behind it Website ships the week after launch Analysts and review sites have never heard of us No logos, no proof, nobody to reference Runway is months, the cycle is quarters Category named, nobody uses the words
Product live, not one customer story Sales hired before the pipeline existed Competitor already owns every search result CRM configured after the first leads land Community launched, then left to rot Press day came and went unnoticed Demo built for the wrong seat entirely Board asked for payback in month three Product live, not one customer story Sales hired before the pipeline existed Competitor already owns every search result CRM configured after the first leads land Community launched, then left to rot Press day came and went unnoticed Demo built for the wrong seat entirely Board asked for payback in month three
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same product launch, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns the number.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

B2B SaaS targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No B2B SaaS launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - a paid subscription tool where a trial had to earn the payment before anyone was charged, and a platform where the cheap first conversion was worth nothing and only the second gate paid. The units are deliberately not ROAS. A launch here is judged on pipeline created and on how fast the acquisition cost comes back. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
B2B SaaS: what we would target in the first 90 days
Vertical SaaS · TARGET
Zero to pipeline inside one trade
$18-40K/mo$780-1,550 per accepted opportunity+
Task
Get a product nobody in the trade has heard of into demos with operators who buy on peer proof and nothing else.
Modelled on $18-40K/mo · first honest read at 90 days
Target — not a delivered result
$780-1,550 per sales-accepted opportunity
$170-280
Cost / MQL
18-22%
MQL→SQL
$780-1,550
Per accepted opp
What we would run
  • Positioning and the replacement story agreed before a single asset is briefed
  • One pilot customer filmed properly, because a case study from another sector proves nothing inside a trade
  • CRM stages wired on day 2, so the first accepted opportunity is attributable rather than argued about
DevTools · TARGET
Installs that become teams in production
$12-28K/mo$125-300 per activated team+
Task
Launch to engineers who block ads, and count the teams running it in a real repository rather than stars and signups.
Modelled on $12-28K/mo · first honest read at 60 days
Target — not a delivered result
$125-300 per activated team
$32-60
Cost / signup
20-26%
Signup→activated
$125-300
Per activated team
What we would run
  • Docs, quickstart and a public benchmark live before the announcement, not after it
  • Practitioner voices briefed to test it in public, including the workloads where it loses
  • Activation in a real repository as the launch metric, never the free signup
Cybersecurity · TARGET
Onto a shortlist you are not on yet
$25-60K/mo$2.4-5.7K per evaluation started+
Task
Get a new security product into read-only evaluations at named accounts, in a market where the shortlist gets written without you in the room.
Modelled on $25-60K/mo · first honest read at 120 days
Target — not a delivered result
$2.4-5.7K per evaluation started
$450-800
Cost / qualified meeting
14-19%
Meeting→evaluation
$2.4-5.7K
Per evaluation
What we would run
  • Positioning built on the control the product evidences rather than on the threat it names
  • Named-account paid concentrated behind the accounts already in conversation
  • Analyst and peer-community groundwork run alongside paid rather than queued behind it
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a SaaS marketer runs on: the first conversion is cheap, easy to give and worth nothing on its own, and the whole budget is justified by the few that reach the second gate - a funded account there, an opportunity sales accepts here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Crypto
Crypto Bot - zero to 23K subscribers
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. The closest thing to a software purchase in our published work: a paid subscription where a trial had to earn the payment before anyone was charged, and the account was judged on how fast the acquisition cost came back. The market could not be less like a buying committee. The money behaves the same way.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Meta Ads + KOL threads launched together
  • Creatives built around live demo results
  • Automated funnel inside the bot from day one
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
B2B SaaS is not a restricted category at all, and we would rather say so plainly than dress it up to match the rest of this site. Nothing is declared and no platform is going to stop you. What kills a launch here is arithmetic. Your runway is counted in months, your sales cycle in quarters, and the first board meeting after launch arrives long before the earliest deal could possibly close, so the launch has to produce something readable in the meantime. That means opportunities sales accepts rather than a lead count, a payback window everybody agreed on before spend started, and attribution wired on day 2 instead of reconstructed in month four. Our published cases are in other verticals and we will not pretend otherwise. What transfers is the discipline of buying the second conversion rather than the first and reporting the number the board actually asks about. On the call we will tell you which parts of your launch we would run first and which we would treat as a test, and if your retention says the product is not ready to be scaled we will say that too.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.