How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Alcohol is the one industry on this list where the ad platforms are not the problem. Meta, Google and TikTok all run drinks with age gating and per-market geo rules, and we run them, so an agency telling you your launch is blocked has not worked in the category. The gray part is everything after the click. Three-tier distribution means the distributor decides what gets pushed, the retailer owns the customer, DtC is legal state by state, and the result arrives as depletion data weeks after the campaign. A launch here is positioning, trade and retail media, on-premise activation, creators, PR and a DtC channel fenced to your licence, all inside one selling season. Our published track record is in verticals with the same shape - nutra, where the first order never pays for itself, and sportsbook, where demand arrives in windows the budget has to move with. Worth saying plainly: drinks ads are allowed. Unlike vape or cannabis, every major platform will run alcohol with age gating, so the launch problem is not access to channels - it is standing out in a category where everyone has them.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.