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Don't build a team.
Rent ours.

Full-service marketing for healthcare B2B launching a product, a clearance or a new market - medical devices, practice software, revenue cycle & billing, diagnostics & labs and health systems supply. You sell to providers, not patients. Clearance gives you permission rather than a market, and the first committee to review you asks for evidence, a reimbursement pathway and a reference site before it asks anything about the product. You get a launch team that builds the submission and the pipeline together.

Nothing you launch this quarter can possibly close this year.

Positioning & Evidence Strategy Paid & Endemic Media Congress, Clinical Voices & PR CRM & Account Reporting
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Provider-side launches, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 healthcare B2B niches more coming
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which sites you can realistically win first, which seat on the committee has to be convinced before any other, and whether the reimbursement pathway exists yet - settled in a day-1 workshop, because launching into a market with no code is launching into a wall.
How we run it →
Creative Production
Clinical evidence summaries, budget impact models, procedure and workflow films and the committee submission itself - first batch in 72h, produced so a value-analysis reviewer can read the whole thing without a salesperson in the room.
How we run it →
Paid Acquisition
LinkedIn, Google Search and Demand Gen, programmatic against a named-account and NPI list, endemic trade and journal inventory, and congress targeting around the meetings your buyers already attend. Provider-side only, no patient data.
How we run it →
KOL & Influencer
Clinicians, administrators and practice operators who will use the product and report what actually happened - disclosed properly and briefed inside what the labelling supports, because an unsupported claim from a paid clinician becomes your problem rather than theirs.
How we run it →
Community & PR
Trade press and clinical media timed to the congress rather than to the clearance date, plus the specialty societies, group purchasing relationships and reference sites that decide a shortlist in a room you are not in.
How we run it →
Tracking & Analytics
CRM, the ad platforms and the named-account list joined on day 2 and reported by account, so an opportunity created in the launch quarter is still attributable when the committee finally meets eighteen months later.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Cleared in March, congress is in October Six vendors, nobody owns the launch No reimbursement code, launching anyway No reference site, no first customer Sales force hired before the pipeline existed Stand booked, nothing to put in it Evidence still in review, launch date fixed Nobody briefed the specialty society Cleared in March, congress is in October Six vendors, nobody owns the launch No reimbursement code, launching anyway No reference site, no first customer Sales force hired before the pipeline existed Stand booked, nothing to put in it Evidence still in review, launch date fixed Nobody briefed the specialty society
Launched into a market with no coverage First committee asked for data we never collected Website written for patients, buyer is a hospital Group purchasing cycle closed before we launched Congress leads sat in a spreadsheet until January Clinical and commercial launched separately Trade press ran a competitor's story instead Burn rate is monthly, the first order is not Launched into a market with no coverage First committee asked for data we never collected Website written for patients, buyer is a hospital Group purchasing cycle closed before we launched Congress leads sat in a spreadsheet until January Clinical and commercial launched separately Trade press ran a competitor's story instead Burn rate is monthly, the first order is not
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same product launch, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns the number.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Healthcare B2B targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No healthcare B2B launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - a funnel where the cheap first conversion was worth nothing and only the second gate paid, and a long education funnel bought on the stage behind the click. The units are deliberately not ROAS. Nothing closes inside a launch quarter here, so a launch is judged on committee-stage pipeline and on how much of it is still attributable a year later. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Healthcare B2B: what we would target in the first 90 days
Medical devices · TARGET
Clearance to a committee agenda
$25-60K/mo$3.4-7.6K per committee-stage opportunity+
Task
Turn a clearance into committee agendas at named systems, in a launch quarter where nothing can possibly close yet.
Modelled on $25-60K/mo · first honest read at 180 days
Target — not a delivered result
$3.4-7.6K per committee-stage opportunity
$680-1,150
Cost / qualified lead
15-20%
Qualified→committee
$3.4-7.6K
Per committee opp
What we would run
  • Submission pack written before the first demo rather than assembled after the committee asks for it
  • Named-account paid concentrated on the systems that can realistically adopt at this stage of the evidence
  • Committee stage reported out of the CRM weekly, so a two-year cycle is readable in month two
Practice software · TARGET
Launch to practices actually live
$12-28K/mo$1.2-2.6K per practice live+
Task
Get a new system into practices that have all been burned by a migration, and count go-lives rather than booked demos.
Modelled on $12-28K/mo · first honest read at 120 days
Target — not a delivered result
$1.2-2.6K per practice live
$280-450
Cost / qualified demo
17-24%
Demo→live
$1.2-2.6K
Per practice live
What we would run
  • Full pricing and exit terms published before spend starts, because the hidden fees are the objection that arrives last
  • One migration filmed properly, since a promise is exactly what the last vendor also gave them
  • Go-live set as the launch metric, never the booked demo
Diagnostics and labs · TARGET
Validated to actually ordered
$10-24K/mo$600-1,400 per active ordering site+
Task
Get ordering sites live and still ordering ninety days later, rather than informed once and stalled by the first denial.
Modelled on $10-24K/mo · first honest read at 90 days
Target — not a delivered result
$600-1,400 per active ordering site
$150-300
Cost / ordering enquiry
21-25%
Enquiry→active site
$600-1,400
Per active site
What we would run
  • Coverage, coding and prior-authorisation published per payer before the first campaign runs
  • Denial support staffed and named, because the first denial is what quietly stops ordering
  • An active ordering site at 90 days as the metric, not a first specimen
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a device company runs on: the form fill is cheap, easy to generate and worth nothing by itself, and the entire budget is justified by the small share that reach the second gate - a funded account there, an opportunity a value-analysis committee actually opens here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Forex
Forex Broker - launch in strict GEOs
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same shape as a two-year provider sale: a long education funnel where most of the people who convert first will never qualify, so the money is only readable if the later stage is wired back into bidding rather than reconstructed at the end.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Policy-safe creative approved first pass
  • Educational webinar funnel wired to CRM
  • Push retargeting stacked on the funnel
Want this for your launch?
Let's talk
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Healthcare B2B is not a restricted category in the way this site usually means it, and it matters that we say so. We work provider-side here rather than patient-side, so nothing we run touches patient data or patient targeting and there is no category to declare. What breaks a launch is the distance. Twelve to fifteen people sit on a single deal, the cycle runs one to two years, and clearance or validation only gives you permission to start - the first committee will ask for clinical evidence, a reimbursement pathway and a reference site before it asks anything about the product. Meanwhile your burn is monthly and the congress half your market plans around is on a fixed date. So a launch here has to produce something readable long before revenue: committee-stage opportunities instead of a lead count, account-level reporting because fifteen people from one system are one deal, and attribution wired on day 2 rather than reconstructed in year two. Our published cases are in other verticals and we will not pretend otherwise. What transfers is the discipline of buying the stage behind the click and reporting the number the board actually asks about. On the call we will tell you which parts of your launch we would run first, and if the reimbursement pathway is not there yet we will tell you to fix that before you spend anything with us.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

Got it - launch plan on the way.
Pavel will reach out within 24h.