How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Healthcare B2B is not a restricted category in the way this site usually means it, and it matters that we say so. We work provider-side here rather than patient-side, so nothing we run touches patient data or patient targeting and there is no category to declare. What breaks a launch is the distance. Twelve to fifteen people sit on a single deal, the cycle runs one to two years, and clearance or validation only gives you permission to start - the first committee will ask for clinical evidence, a reimbursement pathway and a reference site before it asks anything about the product. Meanwhile your burn is monthly and the congress half your market plans around is on a fixed date. So a launch here has to produce something readable long before revenue: committee-stage opportunities instead of a lead count, account-level reporting because fifteen people from one system are one deal, and attribution wired on day 2 rather than reconstructed in year two. What transfers is the discipline of buying the stage behind the click and reporting the number the board actually asks about. And to say it outright: you sell to providers, not patients. Every asset in the launch is written for a value-analysis committee, a clinical champion and a finance lead, never for the person in the waiting room. On the call we will tell you which parts of your launch we would run first, and if the reimbursement pathway is not there yet we will tell you to fix that before you spend anything with us.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.