How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Debt relief is a declared category rather than a borderline one, and a launch here starts by losing things. Meta files settlement, credit repair, consolidation and tax relief under the Credit special ad category, so age, gender, detailed interests and lookalikes are gone before you write a word, and there is a floor under how tightly you may geo-target. Google runs debt services as a certified category in some countries and will not accept credit repair advertising at all in others, which is a licensing question your launch date depends on rather than a media question. Then there is the part that has nothing to do with platforms. Your buyer has already been called by three companies that lied to them, so a new brand has no borrowed trust to spend. That is why we build accreditation, reviews, published fees and a written intake script in the first month and treat them as launch deliverables rather than nice-to-haves. We will not put a countdown, a debt-erased headline or a manufactured deadline in front of somebody in financial distress, and we would rather lose the pitch than argue about it. Ninety days here buys you a live compliant funnel, a first cohort of enrolments and honest cancellation data, not a scaled account. The register matters more here than anywhere: you are opening in a category where the last three companies that called this person lied to them, so every asset is written to be checkable before it asks for anything.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.