How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Nutra is not adjacent to what we do - it is one of the two verticals we have published numbers in. Weight management is our own case at $512K in spend and x2.58 return, and the pharma work sits next to it, where holding a policy-safe account together is the entire job. What changes on a launch is the order of operations. Meta, Google and TikTok all run nutra, so nobody needs help finding a channel. The first month is finding the angle before you scale it, agreeing claim boundaries with your counsel so creative stops going back for rewrites, producing enough assets that a four-day lifespan stops mattering, seeding creators and affiliates who will not touch an unproven offer, and building the subscription, dunning and chargeback machinery before the first rebill rather than after the first dispute. Peptides we treat separately and will say so on the call - the positioning is narrower and we would run it as a test before quoting you a number.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.