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Full-service marketing for nutra launching from zero - supplements, weight loss, peptides, beauty and sports. Every channel is open to you, which is exactly why the first month decides it: you have to find the angle before you can scale it, claim review shapes every asset you produce, and a winner is dead in four days. You get a nutra-native launch team - offer to reorder - live in days.

Month one is not scaling. Month one is finding what scales.

Plan my launch → See the cases
Offer & Creative Volume Paid & Creators Affiliate, SEO & PR Subscription & Tracking
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Nutra launches, end to end

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 nutra niches more coming
💊
Supplements
Subscription-first economics. The first order is a cost, the third one is the business.
See the case →
⚖
Weight loss
The hardest review queue in paid social. Angles that convert without a single before-and-after.
See the case →
🧬
Peptides
Narrow audience, high ticket, thin compliance margin. Research-use positioning done properly.
See the case →
✨
Beauty
Ingestible beauty with a long payoff window. Retention beats the hook every time.
See the case →
🏋
Sports
Buyers who read the label before they buy. Ingredient transparency is the offer.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Offer, price ladder, claim boundaries and the two or three angles worth testing first - agreed with your counsel in a day-1 workshop, in writing.
How we run it →
Creative Production
Statics, UGC and video variants built as a queue rather than a batch, because a nutra winner has a four-day life - first thirty assets in 72h.
How we run it →
Paid Acquisition
Meta, Google and TikTok from day one for volume, native and push for the long-form angles paid social will not clear, all in small cells before anything gets real budget.
How we run it →
KOL & Influencer
Creators and affiliates seeded before launch week, briefed on what they may not say, and paid against tracked links rather than screenshots.
How we run it →
Community & PR
Review sites, ingredient-led content, founder PR and the owned community that makes the third order feel obvious.
How we run it →
Tracking & Analytics
Subscription, rebill, dunning and chargeback reporting tied to creative-level LTV before the first order, plus COD reconciliation where the market runs on cash.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Launch date set, no proven angle Product landed, the creative queue is empty Claim review took the offer apart Four vendors, none of them own CAC Affiliates want a proven offer first Subscription bolted on after the first orders Brand new ad account, no history at all Creators booked, the brief was never written Launch date set, no proven angle Product landed, the creative queue is empty Claim review took the offer apart Four vendors, none of them own CAC Affiliates want a proven offer first Subscription bolted on after the first orders Brand new ad account, no history at all Creators booked, the brief was never written
Launch week and one creative concept Processor wants history you do not have COD market, no collection partner lined up Chargeback policy written after the first dispute Zero review content anywhere on search Launch spend split across five untracked angles Influencer seeding never got a budget Reorder email scheduled for month three Launch week and one creative concept Processor wants history you do not have COD market, no collection partner lined up Chargeback policy written after the first dispute Zero review content anywhere on search Launch spend split across five untracked angles Influencer seeding never got a budget Reorder email scheduled for month three
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same nutra launch, two ways to run it. The front card is week six with three concepts and no winner. Swipe it away to see where the same launch stands on day six when one team owns the offer.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Nutra launch targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. Nutra is one of the few industries here where the track record is the vertical itself - weight management is our own live case at $512K in spend and x2.58 return. The first-90-day targets below are extrapolated from that work plus the account discipline behind the pharma case, and they sit below it deliberately, because a launch cohort is always more expensive than a scaled one. They are targets for your offer, not results already booked. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Nutra: what we would target in the first 90 days
Supplements · TARGET
Zero to a subscription that holds
$40-90K/mox2.0-2.6 ROAS+
Task
Find the angle in the first month, then get enough of the launch cohort to a third order that the CAC stops being the problem.
Modelled on $40-90K/mo · first honest read at 60 days
Target — not a delivered result
$34-46 first-order CAC
$34-46
CAC
45-55%
Active at month 3
3-4
Orders to payback
What we would run
  • Offer, price ladder and claim boundaries agreed with your counsel in week one
  • Thirty-plus assets in the first fortnight, tested in small cells before anything scales
  • Subscription, dunning and creative-level LTV wired before the first rebill
Weight loss · TARGET
Launch an offer without losing the account
$60-150K/mox1.9-2.4 ROAS+
Task
Take a brand-new account from zero to real spend on angles that hold up without a single before-and-after, and keep it alive while that happens.
Modelled on $60-150K/mo · first honest read at 45 days
Target — not a delivered result
$42-58 first-order CAC
$42-58
CAC
38-48%
Active at month 2
<4%
Chargeback rate
What we would run
  • Claim framework signed with your counsel before a single asset is written
  • Account, domain and page structure built assuming one of them goes down this quarter
  • Rebill and dunning live before launch, because a declined card is the cheapest churn to fix
Sports · TARGET
Trial demand a retail buyer can see
$25-55K/mox2.1-2.7 ROAS+
Task
Launch with a trial that converts to the tub, and build enough proven demand in ninety days to walk into a retail conversation.
Modelled on $25-55K/mo · first honest read at 60 days
Target — not a delivered result
$6-11 trial CAC
$6-11
Trial CAC
22-30%
Trial→tub
2-3
Orders to payback
What we would run
  • Batch certification and the trial offer built as the positioning, not as a footnote
  • Paid, athlete and gym seeding and ingredient-led search launched in the same week
  • Reviews and reorder flows running from the first shipment, so month three is not empty
The real campaigns these targets come from
Nutra
Nutra - tier-1 offer launch
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. This one is not a parallel - it is this vertical, at $512K in spend, with the same claim review and the same dependence on the second and third order.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • UGC batch briefed and delivered pre-launch
  • Compliant claims cleared before spend
  • Offer & pricing A/B on the lander
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint every nutra account runs into: creative has to clear a reviewer who has seen the angle a thousand times, and one rejection too many takes the account with it.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Nutra is not adjacent to what we do - it is one of the two verticals we have published numbers in. Weight management is our own case at $512K in spend and x2.58 return, and the pharma work sits next to it, where holding a policy-safe account together is the entire job. What changes on a launch is the order of operations. Meta, Google and TikTok all run nutra, so nobody needs help finding a channel. The first month is finding the angle before you scale it, agreeing claim boundaries with your counsel so creative stops going back for rewrites, producing enough assets that a four-day lifespan stops mattering, seeding creators and affiliates who will not touch an unproven offer, and building the subscription, dunning and chargeback machinery before the first rebill rather than after the first dispute. Peptides we treat separately and will say so on the call - the positioning is narrower and we would run it as a test before quoting you a number.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.