How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Self-serve software is not a restricted category and we would rather say that plainly than dress it up to match the rest of this site. Nothing is declared and every platform will run you on launch day. What kills a launch here is that three things have to be true in the same week and almost nobody staffs all three. The funnel has to be instrumented, so a trial start, a paid conversion, a refund and month two all report somewhere. It has to be populated, because an empty funnel teaches you nothing about a paywall. And it has to activate people, since a cohort that signed up and never reached the paywall tells you nothing about either the product or the media. Get the order wrong and your first month of spend produces a signup count and no knowledge. It gets harder on mobile, where the store keeps its commission, usually thirty per cent, before you compute a return at all, and where ATT opt-in has sat around twenty-seven per cent on AppsFlyer's own count, so aggregated reporting tells you installs happened rather than which creative produced a payer. AppsFlyer put global app marketing spend near a hundred and nine billion dollars in 2025, seventy-eight of it on user acquisition, and most of that is still aimed at installs by default. So billing and analytics get wired on day 2 and the launch is scored on paying subscribers past the refund window, never on signups.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.