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Don't build a team.
Rent ours.

Full-service marketing for mental health & recovery operators - rehab, addiction treatment, therapy and telehealth, ketamine clinics and trauma programs. Certification gates the account, no ad may ever imply it knows the person reading it, and the number your board reads is census. You get one team for the whole launch - certification, compliant creative, referral outreach, admissions cover and call tracking through to admission.

A broker can sell you leads. Nobody can sell you a census.

Plan my launch → See the cases
Certification & Strategy Creative & Paid Referrals, Community & PR Admissions, CRM & Call Tracking
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Recovery launches, end to end

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 recovery niches more coming
🏡
Rehab
Residential admissions, not enquiries. Cost per admission is the number your board actually reads.
See the case →
🩺
Addiction treatment
LegitScript-gated on Google and Meta. Compliant creative, or there is no account to run.
See the case →
💬
Therapy/telehealth
Volume business on a subscription clock. Retention past week four is where the margin lives.
See the case →
🏥
Ketamine clinics
Cash-pay, high ticket, short catchment. Local demand you can actually fill.
See the case →
🧠
Trauma
Specialist programs, long consideration. Referrals and clinician credibility carry the funnel.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Levels of care, catchment, payer mix and the census target - agreed in a day-1 workshop, because a program that fills from insurance does not launch like one that fills from cash.
How we run it →
Creative Production
Every asset written in the third person, since no ad here may imply it knows the reader - licence numbers, accreditation, staffing ratios and speed to answer carry the creative instead. First batch in 72h.
How we run it →
Paid Acquisition
LegitScript certification first, then certified Google and Meta, YouTube and native bound to the catchment - and no brokered leads, at any price.
How we run it →
KOL & Influencer
Clinician voices and alumni who choose to speak, with consent and clinical review handled properly - never a patient story bought for reach.
How we run it →
Community & PR
Referral relationships with clinicians, hospitals and courts, plus the trade press and directory listings a referrer actually checks before sending someone.
How we run it →
Tracking & Analytics
Call tracking joined to the CRM or EMR, so the launch reports admissions and census instead of form fills - wired before the first dollar of spend.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Beds ready, LegitScript still pending Six vendors, nobody owns census Nights and weekends nobody answers Brokers are the only pipeline we have No referral relationships in the catchment Licensure finished, marketing never started Website has no licence number on it Opening date set, no admissions script Beds ready, LegitScript still pending Six vendors, nobody owns census Nights and weekends nobody answers Brokers are the only pipeline we have No referral relationships in the catchment Licensure finished, marketing never started Website has no licence number on it Opening date set, no admissions script
Agency wrote copy that names a condition Payer contracts signed, verification untested No reviews, no alumni, no proof Directory listings point at somebody else Census forecast built on hope Referring clinicians have never heard of us Certification approved, creative still rejected Open six weeks, first admission still pending Agency wrote copy that names a condition Payer contracts signed, verification untested No reviews, no alumni, no proof Directory listings point at somebody else Census forecast built on hope Referring clinicians have never heard of us Certification approved, creative still rejected Open six weeks, first admission still pending
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same program launch, two ways to run it. The front card is week six with certification still open and the beds still empty. Swipe it away to see the first-week status when one team owns census.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Recovery launch targets, and the real case behind it

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No treatment-centre launch of ours is published, and we will not manufacture one out of brokered leads. What we can point at is pharma - a certified account where a reviewer read every line before a patient did, which is the same gate a rehab launch walks through. Everything above it is a modelled first-90-days target built on admission economics rather than ROAS, because a launch here is judged on how fast census climbs. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Mental health: what we would target in the first 90 days
Rehab · TARGET
Opening to a census you can forecast
$35-70K/mo$1.9-3.0K per admission+
Task
Fill beds from your own funnel in the first ninety days instead of renting a broker's list at whatever it costs that week.
Modelled on $35-70K/mo · first honest read at 90 days
Target — not a delivered result
$1,900-3,000 per completed admission
$1.9-3.0K
Cost/admission
6-10%
Call→admission
55-70%
Census D90
What we would run
  • Certification, catchment and payer mix settled before any budget is committed
  • Admissions staffed and scripted for 24/7 cover from opening day
  • Call tracking joined to the CRM, so the launch reports admissions and census
Addiction treatment · TARGET
A certified account, clean from week one
$20-40K/mo$1.1-1.8K per admission+
Task
Get certification, the account and compliant creative done in one sprint, so opening week has demand rather than an appeal ticket.
Modelled on $20-40K/mo · first honest read at 75 days
Target — not a delivered result
$1,100-1,800 per completed admission
$1.1-1.8K
Cost/admission
0
Policy strikes
<21d
Certified to live
What we would run
  • Certification and geo mapped in week one, because the account gates everything else
  • Every asset third person, with licence and accreditation above the fold
  • Referral outreach running in parallel, not after paid disappoints
Ketamine clinics · TARGET
Cash-pay demand inside one catchment
$12-25K/mo$180-320 per screening+
Task
Open a cash-pay clinic where the protocol and the total price are public, so a short catchment still fills the schedule.
Modelled on $12-25K/mo · first honest read at 45 days
Target — not a delivered result
$180-320 per completed screening
$180-320
Cost/screening
30-40%
Screening→course
<60d
Payback
What we would run
  • Full course price and protocol published before the first ad runs
  • Local listings, maps and catchment-bound paid live in week one
  • Referring psychiatrists and therapists contacted from day one, not month three
The real campaign these targets come from
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a treatment centre runs into: certification gates the account, a reviewer reads every line before a patient does, and the creative has to convert without ever naming a condition.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
This is the hardest rule set we launch under. Google and Meta both require LegitScript certification for addiction treatment, so nothing runs until that lands, and the personal-attributes rules mean an ad may never imply it knows anything about the person reading it. On top of the policy, a launch has to solve admissions cover, insurance verification and referral relationships in the same weeks, because none of them can be bought later. Our published case under the same discipline is pharma - $62K spend at x4.17 ROI, on an account certification gated and a reviewer read line by line. We have never published a treatment-centre launch and we will not buy brokered leads to manufacture one. On the call we will tell you which parts transfer and which we would run as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.