How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Education is not a restricted category and a launch buyer deserves that stated plainly rather than dressed up. Every platform will run you from day one. What makes this launch hard is that the deadline belongs to somebody else. An intake date is fixed years in advance, applicants decide months before it, and a campaign that goes live six weeks late has not lost six weeks, it has lost the cycle. Around that sit the things a first intake has none of: no students to film, no alumni outcomes to publish, no reviews, and a committee that will debate the photography until the window closes. That is the argument for one team rather than six vendors, because the handoffs are where the weeks go. What transfers is a launch built backwards from a date that could not be moved, and a funnel bought on the conversion that carries the money instead of the first form fill. The line that governs all of it: only the intake date is real. Everything else in an education launch can slip, but the cohort starts when the calendar says it starts, and a campaign that misses it waits a year.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.