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Don't build a team.
Rent ours.

Full-service marketing for gray SaaS launching from zero - antidetect, proxies, VPN, hosting and automation. Your buyer already runs something else and will ask a forum before they ask you, so a launch here is positioning, comparison content, docs, reviewers, affiliates and community all at once. You get a launch team that already sells to these operators - positioning to paid seats - live in days.

One bad thread outlives any campaign. Launch like it.

Plan my launch → See the cases
Positioning & Comparison SEO Paid & Affiliates Communities, Docs & PR Trial to paid seats
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Gray SaaS launches, end to end

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 gray SaaS niches more coming
🎭
Antidetect
Browsers bought by operators who compared you on a forum before they ever saw your site.
See the case →
🌐
Proxies
Residential and mobile pools. Won on the trial, kept on uptime.
See the case →
🔒
VPN
The one sub-niche here where mainstream paid still runs. Volume first, churn control second.
See the case →
📡
Hosting
Offshore and dedicated infrastructure. Slow trust, long contracts, high LTV.
See the case →
🤖
Automation
Multi-account and workflow tooling. Sold on a demo that works, not on a deck.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
The one thing you do that the incumbent cannot, written as a single line and then as a pricing page and a head-to-head page - agreed in a day-1 workshop, not in six discovery calls.
How we run it →
Creative Production
Demo video, docs, templates, comparison pages and a lander that survives an operator reading it with the competitor open in the next tab, first batch in 72h.
How we run it →
Paid Acquisition
Search on the head-to-head queries plus the channels that clear review for your product, scoped before spend, because antidetect and residential proxies do not get the accounts a consumer VPN does.
How we run it →
KOL & Influencer
Reviewers, newsletter writers and forum names with real operator audiences, given a licence to test properly and paid on retained revenue rather than on signups.
How we run it →
Community & PR
Launch threads answered by your engineers instead of a brand account, in the forums and groups your buyers already argue in, plus trade press that covers infrastructure honestly.
How we run it →
Tracking & Analytics
Trial to activation to paid seat to expansion, attributed per source and live before launch day, so the first cohort is a report rather than a mystery.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Launch date set, no comparison page Four vendors, nobody owns the trial Docs half written on launch day Nobody in the forums has heard of us No affiliate programme on day one Trials land on a blank dashboard Incumbent owns every comparison query One bad thread outranks the whole launch Launch date set, no comparison page Four vendors, nobody owns the trial Docs half written on launch day Nobody in the forums has heard of us No affiliate programme on day one Trials land on a blank dashboard Incumbent owns every comparison query One bad thread outranks the whole launch
Product shipped, positioning never did No reviewer briefed before launch day Free tier full, paid seats empty Agency has never sold to operators Support drowning in the first week No tracking from trial to paid seat Affiliates want terms nobody wrote Pricing page written the night before Product shipped, positioning never did No reviewer briefed before launch day Free tier full, paid seats empty Agency has never sold to operators Support drowning in the first week No tracking from trial to paid seat Affiliates want terms nobody wrote Pricing page written the night before
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same tool launch, two ways to run it. The front card is week six with the product finished and the market unaware of it. Swipe it away for the day-one-week status when one team owns positioning, docs and distribution together.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Gray SaaS launch targets, and the real case behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. One of our published cases is a software tool sold to gray-vertical operators and it is the one leading this section - taken from zero at $118K spend and x6.12 ROI. The three cards above it are targets rather than results, modelled on subscription economics and on launch-quarter numbers rather than on that campaign's ROI. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Gray SaaS: what we would target in the first 90 days
Antidetect · TARGET
Launch against the tool everyone already runs
$25-50K/mox2.2-2.9 LTV to CAC+
Task
Go from unknown to a genuine alternative inside 90 days, against a tool your buyers have already standardised on and defend in public.
Modelled on $25-50K/mo · first honest read at 60 days
Target — not a delivered result
$170-280 CAC per paid account in the launch quarter
$170-280
CAC
15-22%
Trial to paid
<90d
Payback
What we would run
  • Day-1 positioning workshop on the one thing the incumbent cannot do, written as one line
  • Head-to-head pages, docs and a demo video shipped before launch week, not after it
  • Launch threads answered by your engineers in the forums where the decision is made
Proxies · TARGET
Zero to a technical evaluation you win
$20-40K/mox2.4-3.1 LTV to CAC+
Task
Launch into a market that decides on a benchmark rather than a brochure, and make the first trial run on the customer's hardest target.
Modelled on $20-40K/mo · first honest read at 45 days
Target — not a delivered result
$110-190 CAC per paying account in the first 90 days
$110-190
CAC
18-26%
Trial to paid
<75d
Payback
What we would run
  • Published success rates by country as the launch asset, bad weeks left in
  • Reviewer and affiliate programme signed before launch, paid on retained revenue
  • Trial provisioning and usage tracking wired so the first cohort is readable
Automation · TARGET
A trial that proves itself in one session
$15-35K/mox2.3-3.0 LTV to CAC+
Task
Launch a tool nobody has heard of into teams that already bought two that failed, and get to a working workflow inside the first session.
Modelled on $15-35K/mo · first honest read at 60 days
Target — not a delivered result
$130-230 CAC per paying team
$130-230
CAC
20-28%
Trial to paid
<10%
Monthly churn
What we would run
  • Onboarding built around one working workflow, because a blank canvas is where launches die
  • Docs and templates published before launch instead of backfilled from support tickets
  • Lifecycle that moves a working trial onto seats rather than onto a discount
The real campaign these targets come from
Crypto
Crypto Bot - zero to 23K subscribers
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. Closest thing to your business we have published: a paid tool sold to people running gray verticals, where the trial had to prove itself before anyone paid and no mainstream ad channel would carry the pitch.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Meta Ads + KOL threads launched together
  • Creatives built around live demo results
  • Automated funnel inside the bot from day one
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Gray SaaS is the vertical we sit closest to, because your buyers are the operators we run campaigns for every day. The case leading this section is the nearest thing we have published to your business - a paid software tool sold to people running gray verticals, taken from zero at $118K spend and x6.12 ROI, where the trial had to prove itself before anyone paid a cent. On channels we are specific rather than optimistic. Mainstream paid clears review for a consumer VPN and for plain hosting and does not clear it for antidetect or residential proxies, which is exactly why a launch here leans on positioning, comparison content, docs, reviewers, affiliates and the forums your buyers already argue in. Reputation is the one thing nobody can buy back, so we launch with your engineers answering threads rather than a brand account posting at them. On the call we will tell you which side your product lands on before you spend anything.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.