How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
We have not published a dating launch yet, and the two campaigns leading this page are ours in iGaming. They are here for one reason: both were cold starts where acquisition never paid back on the first action, which is exactly the shape of opening a dating product in a new city. What does not transfer is the two-sided part, and that is the part that decides a dating launch. A feed with only one side of the market in it fails no matter how cheap the installs were, so the first document we write is which city, which side we seed, what that side costs and how fast the other one follows. Moderation and anti-bot go live before the first dollar of spend, because the first thousand profiles decide what the app is. The cold-start variable that decides it is not whether one side of the market arrives - it is how fast the other side follows, because a dating app that fills one side first has built a wait, not a network.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.