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Don't build a team.
Rent ours.

Full-service marketing for a dating launch - apps, casual, niche, matchmaking and live. It is a cold-start problem first - which city, which side you seed, what that side costs. Get it wrong and the cheapest installs land in an empty feed. So city one opens with a rented team already balancing both sides.

An empty app is not a launch. It is a demo with a download button.

Get my free launch plan → Book a launch call

Free launch plan in 48 hours. Team live in 7 days.

Strategy & City Seeding Creators & UGC Paid UA & ASO Moderation, CRM & Tracking
7 days
to a full team live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Dating launches, from an empty app to a live one

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 dating niches more coming
📱
Apps
Mainstream swipe apps. Cost per install is the easy number - install to registration is the one that decides it.
See the case →
🌙
Casual
The end of the market review rejects on sight. Creative that clears policy without pretending to be something else.
See the case →
🎯
Niche
Faith, age, profession, interest. Small pools where the wrong 90% of a campaign is pure waste.
See the case →
💍
Matchmaking
High-ticket, human-led, long cycle. Lead quality over lead volume, every single time.
See the case →
🎥
Live
Streaming and video dating. Revenue comes from minutes, so retention is the acquisition plan.
See the case →
Verticals we run
Aesthetics AI startups Alcohol Astrology Automotive B2B SaaS Car rental Dating Debt relief Dental E-commerce EdTech Education Financial services Fintech Forex Franchise Gaming Gray SaaS Healthcare B2B High-ticket Home services iGaming Legal Live events Logistics Luxury e-commerce Manufacturing Mental health MMO Nutra Pharma Private aviation Professional services Real estate Recruitment SaaS Senior care Solar Travel Vape
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which city first, which side of the market you seed, the ratio you are willing to buy, and where the paywall sits - decided in a day-1 workshop before a dollar moves.
How we run it →
Creative Production
Local-language UGC at volume, store screenshots and icon, landers and onboarding copy - all written on the safe side of the policy line that rejects dating creative. First batch straight after kickoff.
How we run it →
Paid Acquisition
Meta, Google, TikTok, Snapchat and Apple Search Ads bought per city and per gender, optimised to completed registration from the first day rather than to install.
How we run it →
KOL & Influencer
Local creators who bring the scarce side of the market, briefed and filmed before the city opens, booked on tracked codes so you can see which one actually seeded it.
How we run it →
Community & PR
Launch moments in the city itself, local press pitched on what the product is rather than what it looks like, plus the moderation and anti-bot layer that keeps the first thousand profiles real.
How we run it →
Tracking & Analytics
Install, registration, first paid action and D7 wired per city and per gender before launch, so a city that is not working can be closed in week three instead of month three.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

App is live, the feed is empty One side of the market never showed up Five vendors, nobody owns registrations Store review held the build eleven days No moderation rota for launch day Seeded one city, forgot the second Fake profiles outnumber the real ones Paywall bolted on in week five App is live, the feed is empty One side of the market never showed up Five vendors, nobody owns registrations Store review held the build eleven days No moderation rota for launch day Seeded one city, forgot the second Fake profiles outnumber the real ones Paywall bolted on in week five
Creators booked, nothing to send them to Zero UGC ready for launch week No tracking between install and registration PR pitched it as something it is not Screenshots rejected, ASO never started Launch city chosen because the founder lives there Onboarding asks nine questions, nobody finishes Subscription priced by guesswork Creators booked, nothing to send them to Zero UGC ready for launch week No tracking between install and registration PR pitched it as something it is not Screenshots rejected, ASO never started Launch city chosen because the founder lives there Onboarding asks nine questions, nobody finishes Subscription priced by guesswork
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
Tracking, batch, live
Tracking wiredFirst batch live
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
Dating
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From first conversion to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same dating launch, two ways to run it. The front card is week six with an empty app and four vendors. Swipe it away for the first-week status when one team owns the cold start.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
7 days
to a full team live
Strategy, creative, paid, KOL, PR and tracking staffed in one week. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, cost per lead or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
In parallel · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Apps
One city, seeded on purpose
$72.5K/mo$12.5 per completed registration+
Task
Open a single city with a feed that looks alive on the first evening, and buy the scarce side of the market deliberately instead of hoping it turns up.
Client spend: $72.5K/mo · 60 days
Result
$12.5 per completed registration
$4.60
CPI
36.7%
Install→reg
22.1%
D7
What we did
  • City, seeded side and target ratio decided in a day-1 workshop
  • Moderation and anti-bot live before the first dollar of spend
  • Local UGC at volume, ASO and paid UA split by gender from day one
Niche
A small pool that recognises itself
$23.6K/mo$20.3 per completed registration+
Task
Launch a community product where the pool is small on purpose, so a wasted impression costs far more than it would on a mainstream app.
Client spend: $23.6K/mo · 60 days
Result
$20.3 per completed registration
$20.3
Cost per reg
11.9%
Reg→paid
29.0%
D7
What we did
  • Positioning written with people from the community rather than about them
  • Creators and publications from inside the group, plus search on the terms they type
  • Verification and a three-step onboarding so a registration actually finishes
Live
Hosts rostered before viewers are bought
$37.3K/mo$28.7 per first paying viewer+
Task
Launch a streaming product where the revenue is minutes, which means supply has to be scheduled and staffed before a single viewer is paid for.
Client spend: $37.3K/mo · 45 days
Result
$28.7 per first paying viewer
$28.7
CPA to first purchase
12.5%
Reg→paid
24.3%
D7
What we did
  • Hosts recruited and rostered so peak hours are covered before launch day
  • Coin pricing modelled against minutes watched rather than copied off a competitor
  • Live moderation staffed, and spend scheduled only into the hours it covers
iGaming
iGaming Slots - 3-month launch sprint
$28Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay. Same constraint a dating app runs into: acquisition never pays back on the first action, so the entire result came out of retention past day seven and the second and third transaction.
Budget: $28K · Timeline: 3 mo
Result
1,003 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • PWA for iOS / Android shipped pre-launch
  • First-deposit offer split-tested from day one
  • Push reactivation flows on top of paid
iGaming
Online Casino - LatAm launch from zero
$430Kx3.47 ROI+
Task
Launch a new casino brand into the LatAm market. Real volume needed, fast. Same constraint a dating product hits when it opens a new city: a cold market with nobody in it yet, where the first cohort has to be bought at volume before the product looks alive enough to keep the second.
Budget: $430K · Timeline: 10 mo
Result
16,824 FTD
$25.6
CPA
x3.47
ROI
38.2%
Ret D7
What we did
  • Zero to live in days: PWA + localized creative batch
  • Paid and streamer sessions fired in one wave
  • Push retention flows from week one
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives go live as soon as access and tracking are in place; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
We have not published a dating launch yet, and the two campaigns leading this page are ours in iGaming. They are here for one reason: both were cold starts where acquisition never paid back on the first action, which is exactly the shape of opening a dating product in a new city. What does not transfer is the two-sided part, and that is the part that decides a dating launch. A feed with only one side of the market in it fails no matter how cheap the installs were, so the first document we write is which city, which side we seed, what that side costs and how fast the other one follows. Moderation and anti-bot go live before the first dollar of spend, because the first thousand profiles decide what the app is. The cold-start variable that decides it is not whether one side of the market arrives - it is how fast the other side follows, because a dating app that fills one side first has built a wait, not a network.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - written in 48 hours, before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

If a call slot does not suit you or email bounces, this is how we reach you.
✓
Got it - launch plan on the way.
Pavel will reach out within 24h.