How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Half of a logistics launch is restricted and half of it is not, and both halves start on the same day. Winning shippers declares nothing and no platform will stop you. Recruiting drivers and owner-operators is an employment ad, so on Meta it sits in the Employment Special Ad Category and the age, gender and postcode segments are gone before you brief the first creative, which pushes the qualifying into the copy and the offer. That is the same discipline we run on regulated financial accounts every week. The bigger launch problem is that you are standing up two go-to-market motions on one budget and one deadline, and almost nobody staffs both. A new lane needs shippers who will tender against it and drivers who are still seated in month three, and large truckload carriers have run turnover near ninety per cent a year for over a decade, so a launch scored on applications is scoring the wrong event. Add the freight cycle, which can reprice your whole offer between the day the launch is planned and the day it opens. So the measurement gets wired first - tendered loads on one side, seated hires on the other, reported apart from week one.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.