How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Private aviation and marine is not a special ad category, so nothing about your targeting is restricted and there is no policy risk to manage. A launch here is hard for other reasons. The first is credibility: this market runs on who vouches for you, and a new operator with a template website and no published credentials will not get a call from a family office no matter what it spends. So the credentials, the sample quote and the records pack are built before the media, not after it. The second is that the numbers are small enough to be unforgiving. Clicks on charter terms run 30 to 50 dollars, a qualified enquiry costs 150 to 500, and a launch quarter may contain a handful of transactions, so the reporting has to be honest about that instead of dressing up enquiry counts. Below roughly 5 to 10 thousand a month we would tell you to spend it on the network and the events instead, and we would tell you that before you signed anything. The third is time: an aircraft or yacht sale is months of courtship on a single asset, which means the CRM has to carry the story from week one or the launch will look like a failure right up until it is not. What transfers is the sequencing and the discipline of buying on the event that carries the money.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.