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Don't build a team.
Rent ours.

Full-service marketing for law firms opening a practice area, an office or a new jurisdiction - personal injury, mass tort, immigration, family and criminal defence. Day one: no reviews, no rankings, nobody rostered to the phone, and a different rulebook in every state you enter. So the demand arrives with the intake rented beside it.

The practice area opens on day one. The phone line usually does not.

Plan my launch → See the cases
Positioning & Bar Compliance Paid & Attorney Voices Legal PR, Content & Reviews Intake & Case Attribution
72h
to first creatives live
12+
specialists on your launch
300+
marketing specialists
Verticals

Practice areas, opened end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 legal niches more coming
🚑
Personal injury
The most expensive keywords in Google Ads, bought against firms that outspend you ten to one. One signed case can carry a quarter's budget, and most callers have no case at all.
See the case →
⚖️
Mass tort
The hardest-policed corner of legal advertising, where some campaign types need written pre-authorisation before they run. Brokers resell the same claimant to five firms.
See the case →
🛂
Immigration
Long timelines, modest fees and enormous volume, in a dozen languages. Trust is the whole conversion, because plenty of the competition is not a law firm.
See the case →
👪
Family
A consult rather than a case, decided in one phone call at the worst moment of somebody's year. Discretion is worth more here than reach.
See the case →
🚔
Criminal defence
Bought in the four hours after an arrest, on a phone, usually by a relative. Nobody comparison shops and nobody fills in a form.
See the case →
Verticals we run
Automotive B2B SaaS Car rental Debt relief Dental E-commerce EdTech Education Franchise Healthcare B2B High-ticket Home services Legal Live events Logistics Luxury e-commerce Manufacturing Private aviation Professional services Real estate Recruitment SaaS Senior care Solar Travel
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which practice area, which jurisdictions you are admitted in, and what a matter has to be worth before intake keeps it - agreed in a day-1 workshop with the partners in the room, not inferred from a competitor's website.
How we run it →
Creative Production
Attorney-led video, plain-language explainers and landing pages written against the advertising rules of every state you file in - first batch in 72h, with the required disclaimers built in rather than bolted on afterwards.
How we run it →
Paid Acquisition
Google Search and LSA, Meta, YouTube and geo-fenced programmatic, bid by case type rather than by keyword volume, because a trucking click and a fender-bender click are not the same purchase at all.
How we run it →
KOL & Influencer
Attorney creators, community voices and language-specific channels your market already listens to, booked on tracked links and briefed so the disclosure and the disclaimers are right before anyone films.
How we run it →
Community & PR
Legal and local press, bar and community presence, and the review profile that decides whether anyone calls you instead of the firm on the billboard - the slowest asset to build and the first one skipped.
How we run it →
Tracking & Analytics
Call tracking and your case management system wired to the ad platform in week one, so a signed retainer traces back to a campaign and an eighteen-month case cycle stops being the excuse for not knowing.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

New practice area, zero reviews Six vendors, nobody owns the phone Website live, intake rota never written Admitted in the state, invisible in it Partners marketing themselves between hearings Docket opened, no creative approved yet No case results we are allowed to publish Billboards booked before anyone checked search New practice area, zero reviews Six vendors, nobody owns the phone Website live, intake rota never written Admitted in the state, invisible in it Partners marketing themselves between hearings Docket opened, no creative approved yet No case results we are allowed to publish Billboards booked before anyone checked search
Every competitor has a decade of reviews Legal press has never heard of the firm Case management system bought, never configured Disclaimers added after the ads went live Marketing briefed to a paralegal by email Every firm site in this city reads the same Referral network left with the founding partner Open a year, every case still a referral Every competitor has a decade of reviews Legal press has never heard of the firm Case management system bought, never configured Disclaimers added after the ads went live Marketing briefed to a paralegal by email Every firm site in this city reads the same Referral network left with the founding partner Open a year, every case still a referral
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
Legal
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From first conversion to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same practice area launch, two ways to run it. The front card is week six with a stack of vendors. Swipe it away to see the day-one-week status when a single team owns demand and intake together.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, cost per lead or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Personal injury
Department open to first signed cases
$28.3K/mo$2.2K per signed case+
Task
Open a practice area with no reviews and no rankings, and have the phone answered by somebody who can actually sign the case.
Client spend: $28.3K/mo · 90 days
Result
$2.2K per signed case
$482
Cost / qualified call
22.2%
Qualified→signed
40
To first signed case
What we did
  • Case criteria and a jurisdiction map agreed before a single ad is briefed
  • Intake rota, scripts and night cover built alongside the media rather than after it
  • Case management system wired to the ad platform so the first retainer is attributable
Mass tort
Docket open to screened claimants
$48.6K/mo$1.2K per criteria-qualified claimant+
Task
Get creative through review and claimants through screening before co-counsel asks for the first set of numbers.
Client spend: $48.6K/mo · 120 days
Result
$1.2K per criteria-qualified claimant
$167
Cost / raw enquiry
13.7%
Enquiry→criteria met
2.4 wk
To first cleared batch
What we did
  • Creative written against the claim rules before the hook, so the first batch clears
  • Pre-authorisation paperwork filed before the media plan depends on it
  • First-party capture only, so no claimant you paid for reaches another firm
Family
Boutique open to retained matters
$11.4K/mo$496 per retained matter+
Task
Fill a brand new diary with paid consultations rather than free advice calls, from a firm nobody has reviewed yet.
Client spend: $11.4K/mo · 60 days
Result
$496 per retained matter
$131
Cost / booked consult
26.5%
Consult→retained
3.2 wk
To first retained matter
What we did
  • Fixed first-stage fee published before launch, because it is the cheapest filter there is
  • Private booking flow live in week one rather than added after the first complaint
  • Retained matters read back from the practice system instead of enquiries being counted
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint a firm buys against: the enquiry is free to give and worth nothing to have, and the entire budget is justified by the handful that reach the second gate - a funded account there, a signed retainer here. It is also why the click can cost what it costs.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint mass tort advertising runs into: the copy is read by a reviewer long before any claimant sees it, so the offer has to be built out of process and proof rather than out of the outcome everybody instinctively wants to promise.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Legal is not one of Meta's Special Ad Categories, so a launch here keeps its targeting. What it does not keep is freedom over language. Bar advertising rules are written jurisdiction by jurisdiction, so expanding into a second state means a second read of the same landing page, and the platforms police outcome claims from the other direction, hardest of all on mass tort, where some campaign types will not run at all without written pre-authorisation. That is the same discipline we apply on regulated financial and pharmaceutical accounts every week, and it is why our published cases are the honest parallel here rather than an invented legal one - the mechanic transfers, the market does not. The part most launches get wrong is not the advertising anyway. It is that the demand turns up before anyone has staffed the phone - and demand at an unstaffed phone is only a bigger invoice.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

If a call slot does not suit you or email bounces, this is how we reach you. The same number reaches you on WhatsApp.
✓
Got it - launch plan on the way.
Pavel will reach out within 24h.