Full-service marketing for law firms opening a practice area, an office or a new jurisdiction - personal injury, mass tort, immigration, family and criminal defence. On day one you have no reviews, no rankings, no intake rota and a different rulebook in every state you expand into. You get a launch team that builds the demand and the intake together, because demand arriving at an unstaffed phone is only a bigger invoice.
The practice area opens on day one. The phone line usually does not.
Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.
Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".
If even one line is about you - it's time to change the approach.
Same practice area launch, two ways to run it. The front card is week six with a stack of vendors. Swipe it away to see the day-one-week status when a single team owns demand and intake together.
The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.
A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.
Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No law firm launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - one where the creative had to clear a reviewer before any buyer saw it, and one where the cheap first conversion was worth nothing and only the second gate paid. A launch reads worse than a steady account on purpose, because the first ninety days are paid for without reviews, rankings or a rota. Full portfolio across every vertical →
Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.
We'll map your first two weeks and where the budget should go.