How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Most of home services is not a restricted category and will run tomorrow. One corner of it genuinely will not, and it is worth knowing before you commit to a map. Google requires advanced verification for locksmith and garage door repair in the United States, and for locksmith in Canada. Locksmith ads do not run at all in Spain, Germany, Sweden and Belgium, and in the Netherlands that also covers plumbers. So if emergency entry work is part of the opening, the paperwork and the map decide where you can buy at all before anybody writes a headline. The larger launch problem has nothing to do with policy. A trade opening a second branch or a new county arrives with no reviews, no ranking, no local press and nothing a homeowner searching at eleven at night can check, into a market that has spent years being called by lead farms selling the same address to four vans at once. That is six disciplines at once - positioning, local content and service-area pages, creative, reviews, community and a CRM - and nobody standing up a branch can hire six specialists in eight weeks, which is the whole reason this page exists rather than a media plan. A word on numbers, because you will be shown some: the cost per lead figures circulating in this sector are published by agencies rather than by an audited body, so they are not a plan and we will not hand you one.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.