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Don't build a team.
Rent ours.

Full-service marketing for recruitment & staffing opening a new desk, vertical or geography - agencies, RPO, executive search, blue-collar volume and freelance marketplaces. You need clients and candidates at the same time, from nothing, while the Employment category takes your targeting away. You get a launch team that builds both pipelines at once.

Two pipelines, one deadline, one number that counts: the fill.

Plan my launch → See the cases
Positioning & Employer Brand Paid & Recruiter Voices Trade PR, Content & Community ATS & Attribution
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Recruitment desks, opened end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 recruitment niches more coming
🤝
Agencies
Contingency and perm desks. Meta files your hiring ads under the Employment Special Ad Category, so the audiences you used last year are gone.
See the case →
🏢
RPO
Multi-year talent contracts. One signature is worth a year of placements, and the buying committee is four people deep.
See the case →
🎯
Executive search
Retained mandates worth tens of thousands each. The audience is a few thousand people and none of them fill in a lead form.
See the case →
🦺
Blue-collar volume
Warehouse, drivers, care and hospitality. The roles are commute-bound and the category's minimum radius is wider than the commute.
See the case →
💻
Freelance marketplaces
Two-sided liquidity. Supply is cheap to buy and worthless without demand, and gig listings are read as employment too.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which desk, which geography, which fee model - and the split between winning clients and sourcing candidates, agreed in a day-1 workshop rather than argued about for a quarter.
How we run it →
Creative Production
Recruiter-led video, client case studies and job creative that builds your name instead of your client's - first batch in 72h, written to clear Employment review the first time.
How we run it →
Paid Acquisition
Meta and Google under the Employment category, YouTube, programmatic and job feeds - broad reach engineered to work with the segments removed, because they are not coming back.
How we run it →
KOL & Influencer
Recruiters, hiring leaders and industry voices your two audiences already follow, booked on tracked links rather than on follower counts.
How we run it →
Community & PR
Trade press, industry events and the talent community that keeps a desk warm between placements - the part every new desk skips and then misses.
How we run it →
Tracking & Analytics
ATS wired to the ad platform on day 2, so a fill traces back to a campaign and a refunded placement does not silently poison your numbers.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

New desk, no name, two empty pipelines Six vendors, nobody owns the fill Employer brand is a page nobody visits Consultants doing their own outreach First client won, no candidates ready Launched into a peak we missed No case study because no placements yet Careers site built, never finished New desk, no name, two empty pipelines Six vendors, nobody owns the fill Employer brand is a page nobody visits Consultants doing their own outreach First client won, no candidates ready Launched into a peak we missed No case study because no placements yet Careers site built, never finished
Competitors own every industry keyword Trade press has never heard of us ATS bought, nobody configured it Talent pool is a spreadsheet Consultants brief creative by WhatsApp Every ad reads like every other agency Client logos we are not allowed to show Nine months in, still no inbound Competitors own every industry keyword Trade press has never heard of us ATS bought, nobody configured it Talent pool is a spreadsheet Consultants brief creative by WhatsApp Every ad reads like every other agency Client logos we are not allowed to show Nine months in, still no inbound
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same desk launch, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns both pipelines.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Recruitment targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No recruitment launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - both bought on the second conversion rather than the first, both under targeting we were not allowed to use. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Recruitment: what we would target in the first 90 days
Agencies · TARGET
New desk to first placements
$12-22K/mo$340-620 per client conversation+
Task
Open a desk with no brand and get both a client list and a candidate pool moving together.
Modelled on $12-22K/mo · first honest read at 90 days
Target — not a delivered result
$340-620 per qualified client conversation
$340-620
Cost / conversation
18-26%
Conversation→brief
60-90d
To first fill
What we would run
  • Positioning and fee model locked before any creative is briefed
  • Client-side and candidate-side funnels built in parallel, not in sequence
  • ATS wired to the ad platform so the first fill is attributable
RPO · TARGET
Contract signed to pipeline live
$18-35K/mo$90-170 per screened candidate+
Task
Deliver requisition pipeline from week one while the delivery team is still being hired.
Modelled on $18-35K/mo · first honest read at 60 days
Target — not a delivered result
$90-170 per screened candidate
$90-170
Cost / screened
30-40%
Screen→submit
2-3wk
To first pipeline
What we would run
  • Client employer brand assets produced before sourcing headcount lands
  • Always-on funnel per requisition family rather than per role
  • Per-requisition reporting the client can read without a call
Blue-collar volume · TARGET
Shifts covered from a standing start
$10-20K/mo$26-48 per cleared worker+
Task
Cover a new contract's shifts without paying for applicants who never answer the phone.
Modelled on $10-20K/mo · first honest read at 45 days
Target — not a delivered result
$26-48 per compliance-cleared worker
$26-48
Cost / cleared
22-32%
Apply→cleared
<48h
Apply to contact
What we would run
  • Mobile-first creative and a registration that finishes in under two minutes
  • Screening questions that disqualify before a coordinator spends time
  • SMS and automated chasing so speed to contact is not a staffing problem
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic a staffing firm runs on: the first conversion is free and worth nothing, and only the second gate pays - a funded account there, a candidate the client actually hires here. Different market, identical maths.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Forex
Forex Broker - launch in strict GEOs
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same mechanic a recruiter runs on: restricted targeting per geo and a funnel that fills with people who will never qualify, so the creative has to do the filtering the segments used to do.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Policy-safe creative approved first pass
  • Educational webinar funnel wired to CRM
  • Push retargeting stacked on the funnel
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Recruitment is a restricted category, and the restriction is specific: Meta files hiring under the Employment Special Ad Category, which removes age, gender, detailed interests and lookalikes and forces a minimum radius. A launch under those rules is won on creative and offer, because the segments that used to carry a new desk are simply not available. That is the same problem we solve on regulated financial accounts every week, and it is why our published cases are the honest parallel here - the mechanic transfers, the market does not. On the call we will tell you which parts of your launch we would run first and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.