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Don't build a team.
Rent ours.

Full-service marketing for manufacturing & industrial launching a product line, a new capability or a new market - contract manufacturing, industrial equipment, components & parts, automation & robotics and industrial services. The press was signed off eighteen months ago and it starts depreciating the day it is bolted down, while the show that half your market plans around is on a fixed date. You get a launch team working to the show date, not a brand deck that lands after it.

Machine time you have already paid for is the most expensive silence in the building.

Plan my launch → See the cases
Positioning & Capability Story Paid & Sourcing Portals Trade Shows, PR & Distributor Enablement RFQ & CRM Tracking
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Industrial launches, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 manufacturing niches more coming
🏭
Contract manufacturing
Won on capability match and quote turnaround. The buyer is sourcing three shops at once and the first credible quote usually sets the terms everyone else negotiates against.
See the case →
⚙️
Industrial equipment
Capital purchases on a budget cycle. One qualified enquiry costs more than most sectors pay for fifty, and the dealer or rep often owns the customer you paid to reach.
See the case →
🔩
Components and parts
Engineers search part numbers and specifications, not benefits. Get designed into the drawing and you hold the position for the life of the programme.
See the case →
🤖
Automation and robotics
Sold on a payback calculation to a committee that includes the people whose jobs are in the room. Almost every deal needs an integrator standing next to it.
See the case →
🔧
Industrial services
Maintenance, calibration, fabrication and field service. Bought on downtime and response time, and the one part of this list with real repeat revenue.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which programmes you actually want to be quoting, what the new capability is worth against the shops already holding those accounts, and the segment your cost per lead should be judged in - decided in a day-1 workshop, before anyone books a stand.
How we run it →
Creative Production
Line footage, cycle-time demonstrations, spec sheets and CAD-ready part pages - first batch in 72h and shot on your own floor, because a stock photograph of a robot arm proves nothing to an engineer who counts the axes.
How we run it →
Paid Acquisition
Google Search and Demand Gen, LinkedIn, YouTube, programmatic against a named-account list, paid placement on the sourcing portals buyers already shortlist from, and geo-fencing around the halls during the show itself.
How we run it →
KOL & Influencer
Machinists, maintenance engineers and trade-press voices who will run the thing on camera - briefed to test it rather than praise it, because this audience checks the feed rate before it checks the logo.
How we run it →
Community & PR
Trade-press coverage timed to the show rather than to your release date, the distributor and rep network briefed before the announcement instead of after it, and the standards and certification bodies your buyer's approval list actually names.
How we run it →
Tracking & Analytics
Quoting system, CRM and the ad platforms joined on day 2, with badge scans reconciled against pipeline, so the show stops being the line item nobody at the budget meeting can defend.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Stand booked, nothing to demonstrate New line commissioned, order book empty Six vendors, nobody owns the launch date Spec sheets in draft, show is Tuesday Distributors found out from the press release Website will not be ready until after the show No CAD models, so nobody can specify us Capacity bought on a forecast nobody wrote down Stand booked, nothing to demonstrate New line commissioned, order book empty Six vendors, nobody owns the launch date Spec sheets in draft, show is Tuesday Distributors found out from the press release Website will not be ready until after the show No CAD models, so nobody can specify us Capacity bought on a forecast nobody wrote down
Badge scans collected, never followed up Trade press missed the deadline by a month Rebranded after the acquisition, nobody told the buyers New market entered with the old catalogue Certification pending, sales already promised it Salespeople hired before there was a pipeline Launch film built out of stock footage Quoting team swamped in week one, idle in week four Badge scans collected, never followed up Trade press missed the deadline by a month Rebranded after the acquisition, nobody told the buyers New market entered with the old catalogue Certification pending, sales already promised it Salespeople hired before there was a pipeline Launch film built out of stock footage Quoting team swamped in week one, idle in week four
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same product launch, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns the show date.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Manufacturing targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No manufacturing launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - a funnel where the cheap first conversion was worth nothing and only the second gate paid, and one where leads arrived at a cost nobody in that market could benchmark either. The units are deliberately not ROAS. A launch here is judged on quotes issued against new capacity, and on how much of the show finally turns up in the CRM. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Manufacturing: what we would target in the first 90 days
Contract manufacturing · TARGET
New capacity to a booked quoting queue
$10-25K/mo$400-880 per issued RFQ+
Task
Get a new cell quoting real programmes before the depreciation schedule gets ahead of the order book.
Modelled on $10-25K/mo · first honest read at 90 days
Target — not a delivered result
$400-880 per issued RFQ
$120-210
Cost / enquiry
24-30%
Enquiry→RFQ
$400-880
Per issued RFQ
What we would run
  • Target programmes and a published quote turnaround agreed before a single asset is briefed
  • Sourcing-portal listings and the quoting form rebuilt before spend starts, since that is where the enquiry lands
  • Quote and won-order stages wired into the CRM on day 2, so the first RFQ is attributable rather than argued about
Industrial equipment · TARGET
A show that actually lands in the CRM
$25-55K/mo$2.1-4.6K per qualified capital enquiry+
Task
Launch a machine around a fixed show date and still have readable pipeline a quarter after everyone flew home.
Modelled on $25-55K/mo · first honest read at 120 days
Target — not a delivered result
$2.1-4.6K per qualified capital enquiry
$450-740
Cost / enquiry
16-21%
Enquiry→qualified
$2.1-4.6K
Per qualified enquiry
What we would run
  • Stand appointments booked in the fortnight before the doors open rather than hoped for on the day
  • The machine filmed running a customer part, because the brochure answers none of the questions being asked on the stand
  • Badge scans tagged and reconciled against pipeline, so the stand is defensible at the next budget meeting
Industrial services · TARGET
A new region with a booked diary
$6-15K/mo$260-560 per booked site visit+
Task
Fill the vans in a region where nobody has heard of you, before the payroll eats the margin the region was opened for.
Modelled on $6-15K/mo · first honest read at 45 days
Target — not a delivered result
$260-560 per booked site visit
$78-135
Cost / enquiry
24-30%
Enquiry→site visit
$260-560
Per site visit
What we would run
  • Region mapped to the plants that run your equipment rather than to a radius drawn on a map
  • Response commitment published with a credit attached, because that is the term buyers compare
  • Contract conversions reported alongside call-outs, since the annuity is why the region was opened
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a manufacturer runs on: the cheap first conversion is a form fill and worth nothing by itself, and the whole budget is justified by the few that reach the second gate - a funded account there, an issued RFQ here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Forex
Forex Broker - launch in strict GEOs
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same problem a components supplier has: the funnel fills with people who will never buy, at a cost per lead nobody in the market can benchmark, so the creative has to do the qualifying before an estimator loses a week on it.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Policy-safe creative approved first pass
  • Educational webinar funnel wired to CRM
  • Push retargeting stacked on the funnel
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Manufacturing is not a restricted category and we will not invent one to make this page match the rest of the site. Nothing gets declared and no platform is going to stop you. What kills a launch here is that two clocks run at once. Capacity you have already paid for depreciates from the day it is bolted down, and the show date half your market plans around does not move for anybody. Meanwhile the sales cycle runs about four months at mid-market and closer to seven at enterprise, so nothing that closes will close inside the launch window and the launch still has to produce something readable. That means quoted RFQs rather than a lead count, distributors and reps briefed before the press release instead of after it, and badge scans reconciled against pipeline so the stand stops being the line item nobody can defend. Our published cases are in other verticals and we will not pretend otherwise. What transfers is the discipline of buying the conversion that carries the money and wiring the measurement before the media. On the call we will tell you which parts of your launch we would run first and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.