How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
eCommerce declares nothing and every platform will run you tomorrow, so a store launch is never a permission problem. It is a staffing problem with a date on it. Six disciplines have to open together - positioning and the feed, creative at volume, paid, creators standing in for reviews you do not have yet, press and community, and the tracking under all of it - and almost nobody launching a store hires six specialists in time. Then the measurement problem arrives on top, because your first hundred orders are a small enough sample that every discipline can claim most of them, and the reports add up to more revenue than the store actually banked while you are trying to decide where month two goes. Underneath that is the habit that costs the most: the optimiser is handed the checkout as the finish line, so it learns to buy whoever completes a checkout rather than whoever keeps the parcel, and the National Retail Federation put returns at 19.3 per cent of online orders in 2025. So we wire the conversion to money you keep before the first parcel ships - the order that survives the return window, the second charge on a subscription - and we read spend against total store revenue rather than against the sum of what each channel claims, with a geographic holdout when an argument is worth settling properly. On track record, the eight published cases with spend and return figures on them are in other verticals and the two closest are here: Nutra - tier-1 offer launch, which is real direct-to-consumer basket economics at $512K in spend and x2.58 return, where the first order never paid for itself and the third one did, and Investment Platform - multichannel launch at $435K and x3.14, which is the discipline of buying the conversion behind the conversion. Our own ecommerce write-ups sit on the growth-partner page and they are paid-media accounts, so we do not present them as proof of the search, press and lifecycle half of a launch.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.