How fast can we actually launch? +
First creatives go live as soon as access and tracking are in place; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Yes, and fintech is squarely one of them, because nearly every product on this page sells inside a restricted financial category. Our two lead cases are regulated financial launches. An investment platform launched on $435K of spend at x3.14 ROI, with 24,870 qualified leads at $17.5. A forex broker went live in strict markets on $178.6K at x2.91 ROI, with 3,684 first deposits at $48.5. Both were bought on deposit quality rather than signups, the same number a neobank, a wealth app or a BNPL launch lives on. A launch adds what a running account never has to solve all at once. Google wants financial services verification country by country. Meta files US ads for accounts, cards, loans, investing and insurance under a declared category with narrower targeting, and some markets ask for verified status on top. Every ad, landing page and creator script is compliance-reviewed before it runs, on every platform. Localised means the rules as well as the language - a UK financial promotion, an EU risk warning and a US disclosure are three different documents. The free 90-day plan sets out what a compliant entry costs in each market you hold a licence for, with launch and activation in one plan.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.