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Don't build a team.
Rent ours.

Full-service marketing for solar & home efficiency launching an installer, a region or a new product line - residential solar, battery storage, heat pumps, insulation and EV charging. On day one you have no reviews, no referrals and no van anyone has seen on the street, in a market that has already been called six times this year by somebody who sounded exactly like you. You get a launch team that builds the proof and the demand together, because a crew booked for next month is a payroll bill this month.

The crews start Monday. Your first review is months away.

Plan my launch → See the cases
Positioning & Proof Paid & Installer Creators Reviews, Referrals & Local PR Calls & Signed Contracts
72h
to first creatives live
12+
specialists on your launch
300+
in-house specialists
Verticals

New installer, new region, new product line

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 solar niches more coming
☀️
Residential solar
A five-figure financed purchase decided over months. A roof survey and a credit check can both end it after you have already paid for the click twice.
See the case →
🔋
Battery storage
Sold on outages and on peak rates, mostly as a retrofit or an add-on at the point of sale. Whether it pays back at all depends on a tariff you do not control.
See the case →
🌡️
Heat pumps
Half of them are bought the week the old boiler dies. The rest need a heat-loss survey, insulation first, and a grant scheme whose end date sets your calendar.
See the case →
🧱
Insulation
Small ticket, high volume, often part-funded by a scheme with conditions. A different buyer, a thinner margin, and the measure everything else depends on.
See the case →
🔌
EV charging
Two businesses sharing a keyword. A same-week home install, and depot or destination sites with site surveys, grid capacity and a procurement cycle.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which products, which service territory, which tariffs and which roofs your crews can actually take - settled in a day-1 workshop with the operations lead in the room, because a map drawn by drive time and a map drawn by incentive eligibility are two different maps.
How we run it →
Creative Production
Install films, crew introductions and survey walkthroughs shot on real jobs in the first week, with any savings or payback carried as a model whose assumptions are on screen - so the batch clears review first time and the landing page can stand behind the headline.
How we run it →
Paid Acquisition
Meta and Instagram, Google Search and Local Services Ads, YouTube and geo-fenced programmatic, bounded by service territory and utility boundary rather than by a radius, and bought on the survey that gets attended rather than the form that gets filled.
How we run it →
KOL & Influencer
Local electricians, energy channels and homeowners documenting a real install with their own bills - briefed so nobody invents a saving or a deadline on camera, and contracted with the footage licensed for paid reuse from the start.
How we run it →
Community & PR
The review profile, the street-by-street cluster and the local press that decide whether anyone lets an unknown installer onto the roof - built deliberately from the first completed job instead of chased at month nine.
How we run it →
Tracking & Analytics
Call tracking, the CRM and the survey diary connected in week 2, so appointment set, sit, signature and the cancellation that arrives three weeks later all trace back to the ad that caused them.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Vans on the road, nothing booked on them Four vendors, none of them owns the number Zero reviews against a competitor with nine hundred New region, nobody has heard the name Website is the panel manufacturer's brochure Scheme opens in five weeks, nothing is ready Crews hired before the pipeline existed Not one install filmed all year Vans on the road, nothing booked on them Four vendors, none of them owns the number Zero reviews against a competitor with nine hundred New region, nobody has heard the name Website is the panel manufacturer's brochure Scheme opens in five weeks, nothing is ready Crews hired before the pipeline existed Not one install filmed all year
Launched the battery line with a leaflet Surveyor on the road, half the visits wasted Ten jobs finished, not one review asked for Phone goes to voicemail during install hours National brand undercut us in week two The lead vendor owns the homeowner, not us No tracking, so the CRM says word of mouth Winter arrived and nobody had planned for it Launched the battery line with a leaflet Surveyor on the road, half the visits wasted Ten jobs finished, not one review asked for Phone goes to voicemail during install hours National brand undercut us in week two The lead vendor owns the homeowner, not us No tracking, so the CRM says word of mouth Winter arrived and nobody had planned for it
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same installer launch, two ways to run it. The front card is week six with a stack of vendors and an empty survey diary. Swipe it away to see the day-one-week status when a single team owns the demand, the proof and the diary together.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Solar targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No solar or home efficiency launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - one where a reviewer read every line of creative before a buyer did, and one where the cheap first conversion was worth nothing and only the second gate paid. The first ninety days are priced worse than a steady account on purpose, because they are bought with no reviews, no referrals and no finished job on the street. A contract is only counted here once the cancellation window has closed. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Solar: what we would target in the first 90 days
Residential solar · TARGET
Unknown name to first signed contracts
$25-60K/mo$1,300-3,300 per signed contract+
Task
Open a territory where nobody has heard of you, and get homeowners to let a surveyor onto the roof before you own a single review.
Modelled on $25-60K/mo · first honest read at 90 days
Target — not a delivered result
$1,300-3,300 per signed contract
$340-620
Cost / attended survey
19-26%
Survey→signed
30-45d
To first signed contract
What we would run
  • Territory, roof types and tariff map agreed with operations before a single ad is briefed
  • Every completed job filmed and reviewed from the first one, because the proof has to be built in the same weeks as the demand
  • Signature and post-signature cancellation both read back from the CRM, so the launch is judged on contracts that survive to install
Battery storage · TARGET
A new product line into an existing customer list
$8-18K/mo$450-1,300 per signed retrofit+
Task
Launch a battery line to people who already trust you, before spending a cent on strangers who do not.
Modelled on $8-18K/mo · first honest read at 60 days
Target — not a delivered result
$450-1,300 per signed retrofit
$190-390
Cost / attended survey
30-42%
Survey→signed
50-65%
From the installed base
What we would run
  • Installed base segmented by system size, tariff and install date before any budget is spent on cold traffic
  • Lifecycle email and SMS carrying each household's own export figures rather than an average
  • Paid opened only against the segments the owned list has already proven
Heat pumps · TARGET
Launched against a date you do not control
$12-30K/mo$700-1,800 per signed installation+
Task
Be live and approved before the scheme opens, and convert both the planned replacement and the boiler that failed on a Tuesday.
Modelled on $12-30K/mo · first honest read at 60 days
Target — not a delivered result
$700-1,800 per signed installation
$230-430
Cost / attended survey
24-33%
Survey→signed
2-3wk
Live before it opens
What we would run
  • Scheme documentation read and its conditions written into the qualifying questions in week one
  • Emergency replacement and planned upgrade split into two journeys, because they are two different buyers
  • The heat-loss survey set as the conversion event, never the eligibility checker
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic an installer runs on: the enquiry is free to give and worth nothing to have, and the whole budget is justified by the few that reach the second gate - a funded account there, a contract still standing after the cancellation window here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a savings claim runs into: a reviewer reads the copy long before a homeowner does, so the case has to be built out of the buyer's own numbers and the process rather than out of the figure everyone instinctively puts in the headline.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Solar is not one of Meta's Special Ad Categories, so a launch here keeps its targeting. Anyone can advertise, which is exactly the difficulty - so can every other installer within an hour of your depot, and years of lead farms have taught your market to treat an unfamiliar name as a probable waste of an afternoon. What gets policed is the claim. Savings, payback and anything phrased as free or fully funded are read closely, and at launch you have no reviews and no completed jobs to substantiate a figure with, so the honest play is to build the proof and the demand in the same six weeks rather than borrow a number off the manufacturer's brochure. Incentives are the one real source of urgency in this category and we use them hard, quoted in the scheme's own published wording, because inventing a deadline in a market where the genuine ones are public is how a competitor gets your account reviewed. Our published cases are in other categories and we will not pretend otherwise. What transfers is creative that clears a reviewer before a buyer sees it, and a funnel bought on the outcome that carries the money rather than on the cheapest first click. On the call we will tell you which parts of your launch we would run first and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.