How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Solar is not one of Meta's Special Ad Categories, so a launch here keeps its targeting. Anyone can advertise, which is exactly the difficulty - so can every other installer within an hour of your depot, and years of lead farms have taught your market to treat an unfamiliar name as a probable waste of an afternoon. What gets policed is the claim. Savings, payback and anything phrased as free or fully funded are read closely, and at launch you have no reviews and no completed jobs to substantiate a figure with, so the honest play is to build the proof and the demand in the same six weeks rather than borrow a number off the manufacturer's brochure. Incentives are the one real source of urgency in this category and we use them hard, quoted in the scheme's own published wording, because inventing a deadline in a market where the genuine ones are public is how a competitor gets your account reviewed. What transfers is creative that clears a reviewer before a buyer sees it, and a funnel bought on the outcome that carries the money rather than on the cheapest first click. The clock has a payroll attached: a crew booked for next month is a cost this month, so the plan is built to have signed surveys waiting when the installers arrive rather than installers waiting for surveys.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.