How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Luxury is not a special ad category and nothing comes off your targeting, but one policy here ends accounts rather than ads. Where any of your opening catalogue is pre-owned or grey-market, Google's counterfeit goods policy is enforced on detection with no prior warning, and Google's own wording allows reinstatement only in compelling circumstances, so authentication and listing hygiene belong in the launch plan next to the photography. The launch problem itself is credibility. A first order here is thousands of euros placed with a brand that has no reviews, no press and no reference customer, and credibility in this category is not one discipline - it is positioning and price architecture, the photography, the editorial, the trade and consumer press, the client book and the few people this buyer genuinely checks with, all working in the same fortnight. Almost nobody can hire that in time, and the market punishes the obvious shortcut, because an opening discount buys one quarter and then prices the brand for every quarter after it. The third thing is that an opening quarter here contains very few orders. A few dozen is a normal month at these values, so the reporting is kept first orders net of returns with a ninety-day repeat cohort beside it, rather than a ROAS column anyone can read as good news. On the call we will tell you which parts of the opening we would own from day 1 and which we would stage.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.