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Don't build a team.
Rent ours.

Full-service marketing for luxury & high-AOV ecommerce opening a category or a market - jewellery, watches, fashion, pre-owned, collectibles. Nothing sells at these prices until credibility exists, and credibility is brand, editorial, press, clienteling and creators working at once. So it arrives with a department you rent, not a year of hiring.

Open quietly and the market prices you before you have priced yourself.

Brand & Positioning Editorial & Creative PR, Press & Creators Clienteling, CRM & Attribution
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Openings in a category that has to look established on day one

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 luxury ecom niches more coming
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Which category, which market and which price you can hold, settled in a day-1 workshop - including which pieces carry the brand and which ones pay for the month, because the entry price you open at decides what everything above it is allowed to be worth.
How we run it →
Creative Production
The atelier, the stone, the movement and the workshop filmed in one visit, first batch in 72h, plus the editorial story a product shot cannot carry on its own - and not one markdown banner in the set, because the opening creative is the brand's first price signal.
How we run it →
Paid Acquisition
Google Search, Shopping and Performance Max, Meta, Pinterest on bridal and programmatic on luxury publisher inventory, with the kept first order wired in as the conversion from day 2, and listing hygiene treated as media work wherever the catalogue is pre-owned or grey-market.
How we run it →
KOL & Influencer
Collectors, authenticators, stylists and editors rather than lifestyle accounts, briefed to examine the piece rather than praise it, because a mismatched paid post in this category moves the brand down a shelf instead of merely wasting the fee.
How we run it →
Community & PR
Trade and consumer press briefed to the opening date rather than to a press release, plus stockists and concessions, the fair and auction calendar, and the private dinner where your first fifty clients actually meet the person who made the thing.
How we run it →
Tracking & Analytics
The shop, the client book and the CRM joined on day 2, so a first order traces back to the discipline that caused it and the ninety-day repeat cohort is reported beside the launch numbers rather than folded into them.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Collection is in the safe, nobody knows us Six vendors, nobody owns the opening Brand book finished, still no buyers Stock landed before the story did Press list is one editor from a fair No reviews, no press, no first order Site launched, reads like a marketplace Bridal season opens in nine weeks Collection is in the safe, nobody knows us Six vendors, nobody owns the opening Brand book finished, still no buyers Stock landed before the story did Press list is one editor from a fair No reviews, no press, no first order Site launched, reads like a marketplace Bridal season opens in nine weeks
First orders were friends and family New market, nobody has heard the name Agency's first idea was a launch discount Client book is a spreadsheet nobody updates Every creator quoted us is a lifestyle account CRM bought, never connected to the shop Concession opens, no local press at all Photography reshot twice, still looks like stock First orders were friends and family New market, nobody has heard the name Agency's first idea was a launch discount Client book is a spreadsheet nobody updates Every creator quoted us is a lifestyle account CRM bought, never connected to the shop Concession opens, no local press at all Photography reshot twice, still looks like stock
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
Luxury & High-AOV Ecommerce
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From first conversion to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same opening, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the first-week status when one team owns the brand, the press and the client book.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, cost per lead or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Luxury ecom launch targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No luxury or high-AOV launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - Nutra - Weight Management, where the platform's reported checkout and the paid order were different numbers and the repeat cohort carried the media, and Pharma - Compliant Acquisition, where nothing could run until the claims framework was settled. The units are deliberately not ROAS and deliberately different on each card, because a first order that survives the return window, a client who comes back and a catalogue that stays online are three separate launches. Those two real cases sit underneath with their true verticals and figures on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Luxury ecom: what we would target in the first 90 days
Fine jewellery · TARGET
An opening that does not need a discount
€30-70K/mo€870-1,900 per kept first order+
Task
Sell a first collection at full price to buyers who have never bought from you, and never from anybody in this category before.
Modelled on €30-70K/mo · first honest read at 120 days
Target — not a delivered result
€870-1,900 per kept first order
€780-1,600
Cost / first order
10-16%
Returned or cancelled
€870-1,900
Per kept first order
What we would run
  • Price architecture and the proof pages published before the first ad, since a new name has no resale record to borrow
  • Bridal and jewellery editors briefed to the opening date rather than to a press release, and collector channels booked in the same week
  • The kept order net of returns wired in as the conversion on day 2, with the checkout kept as a diagnostic only
Designer fashion and handbags · TARGET
A first drop that comes back as a client
€25-55K/mo€1,100-3,200 per repeat client+
Task
Launch a drop into a market where the same piece sits on three marketplaces, and keep the box from coming back.
Modelled on €25-55K/mo · first honest read at 120 days
Target — not a delivered result
€1,100-3,200 per repeat client
€340-700
Cost / kept first order
22-30%
Order again by day 90
€1,100-3,200
Per repeat client
What we would run
  • Materials, measurements and a sizing reference against brands she already owns published on every page, because sizing is what sends the box back
  • Return reason codes wired per style from the first order, so the drop that looks best on paper is not the one that quietly loses money
  • Stylists and editors briefed instead of markdowns, and the ninety-day repeat cohort reported apart from the launch total
Authenticated pre-owned · TARGET
A catalogue that survives its own opening week
€20-45K/mo€230-540 per kept first order+
Task
Open a pre-owned catalogue on a platform that removes accounts rather than ads, with margins that will absorb neither a wave of refunds nor a suspension.
Modelled on €20-45K/mo · first honest read at 90 days
Target — not a delivered result
€230-540 per kept first order
€200-420
Cost / first order
14-22%
Returned or refunded
€230-540
Per kept first order
What we would run
  • Authentication process, the authenticator's name and the guarantee wording published before spend starts, since the counterfeit goods policy is enforced on detection without a warning first
  • Feed and listing hygiene owned as media work rather than handed to whoever built the shop
  • Kept orders net of refunds as the unit, with authentication content and press carrying the trust the badge cannot
The real campaigns these targets come from
Nutra
Nutra - tier-1 offer launch
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same trap a jewellery or fashion account falls into: the platform reports a checkout, and the business only learns weeks later whether the box came back, so the media gets scaled against the wrong event and the ninety-day cohort is where the money actually shows up.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • UGC batch briefed and delivered pre-launch
  • Compliant claims cleared before spend
  • Offer & pricing A/B on the lander
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same stake a pre-owned or parallel-import dealer carries: one line of creative or one listing decides whether the account is still there tomorrow, so the work is proving compliance inside the ad rather than finding a route around the policy.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Luxury is not a special ad category and nothing comes off your targeting, but one policy here ends accounts rather than ads. Where any of your opening catalogue is pre-owned or grey-market, Google's counterfeit goods policy is enforced on detection with no prior warning, and Google's own wording allows reinstatement only in compelling circumstances, so authentication and listing hygiene belong in the launch plan next to the photography. The launch problem itself is credibility. A first order here is thousands of euros placed with a brand that has no reviews, no press and no reference customer, and credibility in this category is not one discipline - it is positioning and price architecture, the photography, the editorial, the trade and consumer press, the client book and the few people this buyer genuinely checks with, all working in the same fortnight. Almost nobody can hire that in time, and the market punishes the obvious shortcut, because an opening discount buys one quarter and then prices the brand for every quarter after it. The third thing is that an opening quarter here contains very few orders. A few dozen is a normal month at these values, so the reporting is kept first orders net of returns with a ninety-day repeat cohort beside it, rather than a ROAS column anyone can read as good news. Our published launches are in other verticals and we will not pretend otherwise: Nutra - Weight Management, where the platform's reported checkout and the paid order were different numbers and the repeat cohort carried the media, and Pharma - Compliant Acquisition, where nothing could run until the claims framework was settled. On the call we will tell you which parts of the opening we would own from day 1 and which we would stage.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

Got it - launch plan on the way.
Pavel will reach out within 24h.