How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
EdTech is not a restricted category on the ad platforms and a launch buyer deserves that said plainly. Nothing is declared and nothing is stripped from your targeting. The constraints are elsewhere and they all bite hardest at launch. The calendar belongs to somebody else, so a launch that slips from August to October has not slipped two months, it has slipped a funding year. The buying group is a procurement and pilot committee, which means your first sale is a reference district rather than a logo and you have to earn it before you have one. Student-data rules - FERPA, COPPA and their local equivalents - decide what may be collected and what a school will let you place in front of a child, so the tracking plan and the privacy documents belong in week one, not in week three of the first deal. For the avoidance of doubt, our ads reach educators, administrators and parents. Never students. And the renewal is decided by a teacher who was not in the room when it was bought, which is why adoption is a launch metric here and not a customer-success one. What transfers is a subscription judged on whether people kept using it, and a launch where the rules settled the creative and the measurement before anything went live. The unsigned pilots usually trace to one sentence nobody puts in a deck: the build slipped. The campaign was ready, the district was warm, and the product missed the window - which is why the plan couples funnel dates to build dates instead of assuming them.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.