ROININJA powered by

Don't build a team.
Rent ours.

Full-service marketing for EdTech launching a product, a module or a new market - K-12 platforms, higher-ed software, corporate L&D, tutoring marketplaces and assessment and analytics. The build slipped, the pilot schools are unsigned and the privacy documents do not exist yet, but the funding window opens whether you are ready or not. You get one team working to the academic calendar rather than six vendors working to their own sprints.

Launch six weeks late here and you have launched a year late.

Plan my launch → See the cases
Positioning & Buyer Map Paid & Practitioner Voices Teacher Community, PR & Events Adoption Tracking & CRM
72h
to first creatives live
12+
specialists on your launch
8 yrs
running paid at scale
Verticals

EdTech launches, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 EdTech niches more coming
🎒
K-12 platforms
Bought by a district on a purchase order, adopted or ignored by teachers who were never in the room. The money arrives in a window and expires on a date.
See the case →
🏛
Higher-ed software
IT, the registrar and a provost's committee, all on an academic-year cycle. By the time you see the RFP it has usually been written around somebody else.
See the case →
🏢
Corporate L&D
The one line here with an ordinary business budget, and the hardest to defend. Completion rates are easy to report and nobody in finance believes they mean anything.
See the case →
🧑‍🏫
Tutoring marketplaces
Two-sided. Tutors are cheap to recruit and worthless without parents booking, and a parent whose first session goes badly never returns.
See the case →
📊
Assessment & analytics
Sold on data and governed by it. Student records are regulated, so the thing you sell is very close to the thing you are not allowed to track.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Who signs it, who uses it and who can quietly kill it - three different people, mapped in a day-1 workshop along with the funding source the purchase order will be written against, because a pitch aimed at the wrong one of the three costs you the whole year.
How we run it →
Creative Production
Teacher-facing demos, administrator-facing evidence packs and the data and privacy documents a district lawyer opens first - first batch in 72h, and built so a teacher can forward the whole thing to a principal without you in the room.
How we run it →
Paid Acquisition
Google Search and Demand Gen, Meta, LinkedIn, YouTube and paid teacher and district media, with the spend curve built around funding windows and the start of term instead of divided by twelve.
How we run it →
KOL & Influencer
Teachers, instructional coaches, professors and learning leads with genuine classroom audiences, briefed to use the product on camera rather than to endorse it, and disclosed properly because a district will check and a parent will too.
How we run it →
Community & PR
Conference presence that is actually measured, the subject associations and teacher communities where shortlists really form, and the case studies your first reference districts will let you publish.
How we run it →
Tracking & Analytics
Ad platforms, the CRM and product usage joined on day 2 and built inside your student-data obligations from the start, so you can prove teacher adoption without ever touching a record you are not allowed to touch.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Build slipped, the funding window did not Six vendors, nobody owns the pilot list Launching in October, budgets closed in June No reference district, no reference anything Pitch aimed at the wrong one of three buyers Conference booked before there was anything to show Privacy documents written the week of launch Sales hired before a single pilot existed Build slipped, the funding window did not Six vendors, nobody owns the pilot list Launching in October, budgets closed in June No reference district, no reference anything Pitch aimed at the wrong one of three buyers Conference booked before there was anything to show Privacy documents written the week of launch Sales hired before a single pilot existed
Website ships after term has already started Teacher demo built for a procurement audience Pilot schools promised verbally, none signed Case study blocked by the district comms team CRM set up after the first pilots had ended A rival is already in every district we wanted Free tier launched with no path to a purchase order Agency has never sold into a school in its life Website ships after term has already started Teacher demo built for a procurement audience Pilot schools promised verbally, none signed Case study blocked by the district comms team CRM set up after the first pilots had ended A rival is already in every district we wanted Free tier launched with no path to a purchase order Agency has never sold into a school in its life
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same edtech launch, two ways to run it. The front card is week six with a zoo of vendors and a funding window closing. Swipe it away to see the day-one-week status when a single team owns the pilot list.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

EdTech targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No edtech launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanics - a subscription that only repaid its acquisition cost if people kept using it, and a launch where what could be said and collected was settled before a creative existed. The units are deliberately not ROAS. A launch into a funding window is measured in pilots signed while the money is still spendable, and in whether anybody used it afterwards. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
EdTech: what we would target in the first 90 days
K-12 platforms · TARGET
Pilots signed while the money is still there
$18-40K/mo$3.2-8.6K per signed pilot+
Task
Get a brand-new product in front of curriculum and technology leads with no reference district behind it, and sign pilots before the window closes rather than after it.
Modelled on $18-40K/mo · first honest read at 120 days
Target — not a delivered result
$3.2-8.6K per signed pilot
$520-950
Cost / district meeting
11-16%
Meeting→signed pilot
$3.2-8.6K
Per signed pilot
What we would run
  • Districts filtered by whose funding window is open now, not by size or by list price
  • First three pilots run as reference builds with publication rights agreed before they start
  • Teacher activation tracked from day one, because it is what decides year two
Higher-ed software · TARGET
Named institutions, ahead of RFP season
$20-45K/mo$2.3-6.0K per shortlisted institution+
Task
Be in the room nine months before the RFP is written, instead of reading it once somebody else has shaped it.
Modelled on $20-45K/mo · first honest read at 120 days
Target — not a delivered result
$2.3-6.0K per shortlisted institution
$420-780
Cost / discovery call
13-18%
Call→shortlisted
$2.3-6.0K
Per shortlisted institution
What we would run
  • A requirements template published in week one, because the spec writer is shortlisted by default
  • Reporting per institution rather than per lead, since a committee is one deal
  • Implementation dates scheduled against term calendars before anyone signs anything
Tutoring marketplaces · TARGET
Liquidity in three subjects, not nine hundred tutors
$15-35K/mo$37-86 per rebooked family+
Task
Launch a two-sided marketplace without drowning it in supply, and prove the second session happens before scaling anything.
Modelled on $15-35K/mo · first honest read at 45 days
Target — not a delivered result
$37-86 per rebooked family
$11-19
Cost / first booking
22-30%
First→second session
$37-86
Per rebooked family
What we would run
  • Supply capped deliberately so tutors get work and stay, instead of recruiting a directory
  • Launch narrowed to three subjects and a few regions until liquidity is real in one place
  • The second session as the conversion event from week one, never the discounted first lesson
The real campaigns these targets come from
Crypto
Crypto Bot - zero to 23K subscribers
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. Same mechanic an edtech vendor lives with: the money is a subscription, so the signature is not the sale. Whether people kept opening it decided whether the acquisition cost ever came back - a paying subscriber there, a teacher who actually uses it here.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Meta Ads + KOL threads launched together
  • Creatives built around live demo results
  • Automated funnel inside the bot from day one
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint an edtech vendor meets before performance is even discussed: the rules decide what may be said and what may be collected, so creative and measurement are built around them from the first day. Student-data rules do to an assessment platform what health-ad rules do to pharma.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
EdTech is not a restricted category on the ad platforms and a launch buyer deserves that said plainly. Nothing is declared and nothing is stripped from your targeting. The constraints are elsewhere and they all bite hardest at launch. The calendar belongs to somebody else, so a launch that slips from August to October has not slipped two months, it has slipped a funding year. The buying group is a procurement and pilot committee, which means your first sale is a reference district rather than a logo and you have to earn it before you have one. Student-data rules - FERPA, COPPA and their local equivalents - decide what may be collected and what a school will let you place in front of a child, so the tracking plan and the privacy documents belong in week one, not in week three of the first deal. For the avoidance of doubt, our ads reach educators, administrators and parents. Never students. And the renewal is decided by a teacher who was not in the room when it was bought, which is why adoption is a launch metric here and not a customer-success one. Our published cases are in other verticals and we will not pretend otherwise. What transfers is a subscription judged on whether people kept using it, and a launch where the rules settled the creative and the measurement before anything went live. On the call we will tell you which parts we would run first and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.