How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Travel is not a special ad category and nothing is stripped from your targeting, so the platform is not the risk. The launch is. You open into a season that will not move, and three things have long lead times that no amount of budget compresses. Distribution is one - a channel manager, agent contracts and metasearch feeds take weeks and are useless the day after you needed them. Trust is another, because a property or an operator with no reviews is invisible whatever it costs, which is why review capture belongs in the guest journey from guest one rather than in a month-six catch-up. The third is that a launch bought on bookings will flatter you right up until the cancellations land, so we count stays and balance payments instead. Destination marketing we run differently again, because that client answers to a board and an auditor, and reach is not an acceptable answer to either. What transfers is the order of operations - we work backwards from the opening date, put the long-lead items in first, and turn paid on only once there is something worth sending traffic to. One honest boundary: destination marketing is a different buyer from the rest of this page. Public money, a board and an audit trail change how a launch is planned and reported, and we treat it that way rather than pretending a tourism office buys like a hotel.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.