How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Car rental is not a special ad category and none of your targeting is stripped, so nobody is going to action your account. A launch here fails for an entirely different reason. The fleet finance starts on delivery day, and the one channel that will sell you volume in week one is the aggregator taking 15-23% of the rate. Sign that as your front door and you spend the next three years renting your own customers back. The direct fight is winnable and it is already happening - 59% of online rental bookings run through operators' own channels - but only if the direct machine exists before the cars land. That means the booking engine taking payment, the rate ladder decided, the local listings verified, the corporate and hotel partners approached and a review base started, all inside week one rather than in month six. Which is why this is a full-service page and not a media one. What transfers is the sequencing - everything with a lead time starts on day 1, and paid goes on last, once there is something for it to convert into. The named version of that date is usually an airport desk: a counter that starts paying rent on day one, in a location chosen months earlier, where the fleet is either earning or parked.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.