ROININJA powered by

Don't build a team.
Rent ours.

Full-service marketing for car rental opening a depot, an airport desk or a new fleet line - airport rental, city and local, long-term and subscription, van and commercial, and peer-to-peer. The cars arrive on a date and the finance starts that day, whether anyone has heard of you or not. You get a launch team that fills the fleet, not a brand deck.

Sign the aggregator as your front door and you rent your own customers back for years.

Plan my launch → See the cases
Positioning & Rate Strategy Paid & Direct Booking SEO, Partners & PR Counter Data & Tracking
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Fleet launches, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 car rental niches more coming
✈️
Airport rental
Counters priced against an aggregator sitting one click in front of you. Demand is dated to a flight, and a car still in the bay at noon cannot be sold back to the morning.
See the case →
🏙
City & local
Branches with a catchment a few miles wide. Weekdays run half empty, Saturdays run out of cars, and the same fleet has to cover both.
See the case →
🗓
Long-term & subscription
One signature covers months of utilisation, so the acquisition cost can run to three figures. Month two is where the unit economics are decided.
See the case →
🚐
Van & commercial
Trades, movers and fleets buying on availability and payload rather than on price. They book at seven in the morning and collect at eight.
See the case →
🔑
Peer-to-peer fleets
Two-sided liquidity. Hosts are cheap to sign and worthless without renters, and a host whose car sits idle for a month leaves and takes the supply with them.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Fleet mix, rate ladder and the classes you refuse to discount, mapped against the prices already showing for your postcodes - decided in a day-1 workshop, before the first car is delivered.
How we run it →
Creative Production
Counter-honest creative with the all-in price, the deposit and the fuel policy on the asset itself, plus vehicle and depot footage shot in a single day, first batch running in 72h.
How we run it →
Paid Acquisition
Meta, Google Search and Performance Max, YouTube and programmatic, weighted by depot and by day of week so budget follows the cars that are actually standing still.
How we run it →
KOL & Influencer
Road-trip, van and local creators who film the collection rather than the car, briefed on your real terms so nothing they say gets contradicted at the desk.
How we run it →
Community & PR
The relationships that fill a fleet without commission - hotels, corporate travel bookers, removals firms, body shops and the local press that covers a depot opening.
How we run it →
Tracking & Analytics
Booking engine, counter system and call tracking connected on day 2, so a collected rental with its extras traces back to the ad that caused it rather than to a reservation that may cancel.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Cars delivered, nobody booking them Depot open, not on the map yet Six vendors, nobody owns utilisation Aggregator signed us up, owns the customer Booking engine still cannot take payment Launched into the wrong end of the season Rate card set by a spreadsheet, not a market Website built by the fleet software vendor Cars delivered, nobody booking them Depot open, not on the map yet Six vendors, nobody owns utilisation Aggregator signed us up, owns the customer Booking engine still cannot take payment Launched into the wrong end of the season Rate card set by a spreadsheet, not a market Website built by the fleet software vendor
Finance started, first rental did not Corporate accounts nobody has called Insurance partner signed three weeks late Opening discount attracted only damage Second depot copies the first, books half No reviews, so the price looks like a risk Airport permit landed, marketing did not Launch date moved, the delivery date did not Finance started, first rental did not Corporate accounts nobody has called Insurance partner signed three weeks late Opening discount attracted only damage Second depot copies the first, books half No reviews, so the price looks like a risk Airport permit landed, marketing did not Launch date moved, the delivery date did not
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same fleet launch, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns utilisation.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Car rental targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No car rental launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanics - demand landing on dates that could not be moved, and a first order that was never where the margin was. The units are deliberately not ROAS: a fleet has a fixed number of cars, and a day that does not sell cannot be sold again. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Car rental: what we would target in the first 90 days
Airport rental · TARGET
Delivery day to a fleet that moves
$25-55K/mo$16-28 per collected rental+
Task
Fill a new fleet from the day it is delivered without signing the aggregator as your front door.
Modelled on $25-55K/mo · first honest read at 60 days
Target — not a delivered result
$16-28 per collected rental
$13-22
Cost / booking
70-80%
Utilisation by day 90
$16-28
Per collected rental
What we would run
  • Booking engine, rate ladder and call tracking live before the cars are delivered
  • Direct and comparison demand captured first, with the aggregator kept as overflow
  • Collected rentals with their extras reported as the conversion, never the reservation
City & local · TARGET
Two branches found and trusted in week one
$10-24K/mo$11-19 per collected rental+
Task
Get new branches on the map, reviewed and booking midweek before the weekend sells itself.
Modelled on $10-24K/mo · first honest read at 45 days
Target — not a delivered result
$11-19 per collected rental
$11-19
Cost / collected rental
4.4-4.7
Rating by day 90
55-68%
Midweek utilisation
What we would run
  • Profiles verified, photographed and mapped to a real catchment in the first week
  • Review base built deliberately from the first fifty customers rather than chased later
  • Midweek promoted separately from a weekend that already sells out
Long-term & subscription · TARGET
A subscription line that does not churn out
$18-40K/mo$240-460 per retained subscriber+
Task
Launch a subscription product that does not cannibalise your daily rate and does not empty in month two.
Modelled on $18-40K/mo · first honest read at 90 days
Target — not a delivered result
$240-460 per subscriber still on at month 6
$180-300
Cost / signed
60-72%
Still on at month 6
$240-460
Per retained
What we would run
  • Positioned against leasing and ownership rather than against your own daily rate
  • Notice period, mileage cap and swap cost published on the landing page
  • Lifecycle running from day 3, because month two decides the unit economics
The real campaigns these targets come from
iGaming
Sportsbook - EU launch on matchdays
$240Kx2.95 ROI+
Task
Acquire bettors for a new sports-betting brand across tier-1 EU. Scale FTDs around big fixtures without blowing up CPA. Same timing problem a rental operator lives with: demand arrives on a calendar nobody controls, the inventory is worthless the day after, and the budget has to move by the hour instead of by the week. Different market, identical clock.
Budget: $240K · Timeline: 8 mo
Result
11,280 FTD
$22.8
CPA
x2.95
ROI
31.2%
Ret D7
What we did
  • Launch timed to fixtures: odds-boost & risk-free angles
  • Fast sign-up PWA + deposit funnel
  • Streamer sessions and matchday pushes in parallel
Nutra
Nutra - tier-1 offer launch
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same arithmetic a rental desk runs on: the advertised item barely covers its own cost and the margin lives in what gets added to it, so the account has to be bought on the whole basket rather than on the headline rate.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • UGC batch briefed and delivered pre-launch
  • Compliant claims cleared before spend
  • Offer & pricing A/B on the lander
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Car rental is not a special ad category and none of your targeting is stripped, so nobody is going to action your account. A launch here fails for an entirely different reason. The fleet finance starts on delivery day, and the one channel that will sell you volume in week one is the aggregator taking 15-23% of the rate. Sign that as your front door and you spend the next three years renting your own customers back. The direct fight is winnable and it is already happening - 59% of online rental bookings run through operators' own channels - but only if the direct machine exists before the cars land. That means the booking engine taking payment, the rate ladder decided, the local listings verified, the corporate and hotel partners approached and a review base started, all inside week one rather than in month six. Which is why this is a full-service page and not a media one. Our published launches are in other verticals and we will not pretend otherwise. What transfers is the sequencing - everything with a lead time starts on day 1, and paid goes on last, once there is something for it to convert into.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.