How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Most of a live events launch declares nothing and every platform will run it tomorrow. Resale is the exception. Google requires event-ticket resellers to obtain eligibility confirmation at the account level and at the domain level, and to say on their own site that they are a resale market rather than the primary provider and that prices may run higher than face value. The policy is specific about where that sits - high on the page and above the fold, inside an element the visitor cannot dismiss, at the size the rest of your copy is set in. France goes further and restricts resale advertising to primary providers, so that market is a legal question before it is a marketing one. All of it is a day-1 item, because eligibility takes weeks and an on-sale date does not wait for it. The launch problem itself is simultaneity. A first edition, a new venue or a first headline run puts most of a year's revenue through a handful of announce and on-sale moments, and there is no soft version of either one. Key art, the site, the checkout, the presale list, the press, the creators and the lifecycle all have to be finished for the same hour, and almost nobody can staff six disciplines to one deadline at that stage. Then there is the price you are launching against, which is not the price the buyer sees. Eventbrite works out around fifteen per cent on a twenty dollar ticket, and Live Nation books roughly $8.90 of ticketing revenue per fee-bearing ticket, so a first edition has to be planned against the all-in figure at the card screen rather than the one on the poster. So we work backwards from the announce hour, put the long-lead items in first, and wire the ticketing platform in week one so a paid order and a scanned ticket both carry a source.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.