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Don't build a team.
Rent ours.

Full-service marketing for live events & ticketing - festivals, tours, sport, theatre and resale. A new festival, venue or promoter puts the year through a few announce and on-sale windows, and brand, press, creators and CRM have to be finished for the first one. So the team is ready before the date goes public.

You choose the on-sale time yourself. After that it is the only deadline you have.

Announce & On-Sale Plan Creative & Paid PR, Creators & Fan Community Ticketing, CRM & Attribution
72h
to first creatives live
12+
specialists on your launch
300+
specialists on call
Verticals

Every announce and every on-sale, launched end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 live events niches more coming
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Who the event is actually for, the price ladder, and the announce and on-sale calendar every other workstream gets scheduled against - decided in a day-1 workshop rather than negotiated between five vendors in the week of the announce.
How we run it →
Creative Production
Key art, artist and venue footage, vertical cuts for the announce hour and a seat map and tier ladder a buyer can read without calling you - first batch in 72h, shot at your own venue, because a licensed crowd photograph is the one asset every competing event also bought.
How we run it →
Paid Acquisition
Meta, Google Search and Performance Max, TikTok, YouTube and programmatic, weighted by date and by market against inventory that is genuinely left, and on the resale side nothing runs until eligibility is confirmed for that account, that domain and that market.
How we run it →
KOL & Influencer
The artist's own fan creators, the vloggers who cover this circuit every summer, fan accounts and the reviewers your audience reads - briefed to film the room and licensed up front, so the ten seconds that travels becomes paid creative instead of expiring.
How we run it →
Community & PR
Local and trade press timed to the announce hour rather than to a press release, the fan community and the mailing list built before there is anything to sell, and the presale codes, partner lists and venue relationships that decide the first hour of the on-sale.
How we run it →
Tracking & Analytics
Ticketing platform, seat map and CRM joined in week one, so a paid order and a scanned ticket both carry the campaign that produced them, refunds and cancellations are subtracted again, and each market is reported on its own line.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Announce date set, nothing is built Six vendors, nobody owns the on-sale First edition, and no mailing list at all Site went live, the checkout did not Key art delivered the day after the announce Presale codes and nobody to send them to Venue booked, deposit paid, no audience Local press has never heard of us Announce date set, nothing is built Six vendors, nobody owns the on-sale First edition, and no mailing list at all Site went live, the checkout did not Key art delivered the day after the announce Presale codes and nobody to send them to Venue booked, deposit paid, no audience Local press has never heard of us
Tier ladder written the night before on-sale Ticketing platform picked after the media plan The artist announced it before we were ready Resale ads booked, eligibility never started Second wave of dates, no creative left Our fan community lives on somebody else's page First hour spiked, nothing to follow it with Nobody could say what the announce actually did Tier ladder written the night before on-sale Ticketing platform picked after the media plan The artist announced it before we were ready Resale ads booked, eligibility never started Second wave of dates, no creative left Our fan community lives on somebody else's page First hour spiked, nothing to follow it with Nobody could say what the announce actually did
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
Live Events & Ticketing
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From first conversion to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same announce, two ways to arrive at it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when one team owns the on-sale.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, cost per lead or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Live events launch targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No live events or ticketing launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - one scaled against a fixture calendar nobody at this agency controlled, and one launched with mandated language sitting inside the creative. The units are deliberately not ROAS and deliberately different on each card, because a first edition paid off in instalments, a founding member base and a resale order that survives delivery are three separate launches. Those two real cases sit underneath with their own verticals and figures on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Live events: what we would target in the first 90 days
Festivals · TARGET
A first edition that actually happens
$20-55K/mo$14-37 per fully paid ticket+
Task
Sell a weekend nobody has been to yet, on a lineup that is still partly unannounced, and get the final instalment paid rather than counting a deposit as a ticket.
Modelled on $20-55K/mo · first honest read at 120 days
Target — not a delivered result
$14-37 per fully paid ticket
$12-26
Cost / instalment start
70-85%
Start→paid in full
$14-37
Per paid ticket
What we would run
  • The tier ladder and the announce waves built as one calendar before a single asset is briefed, so spend lands in the weeks a price is about to end
  • The cancellation clause and the unannounced share of the lineup published as the offer, because a first edition has no previous year to point at
  • The final instalment wired back as the conversion, since a payment plan opened in February is not a ticket until the gates open
Sports and teams · TARGET
A first season with a member base under it
$18-45K/mo$83-270 per paid member+
Task
Build a founding membership for a side or a venue nobody has been to, inside a travel radius rather than across a country.
Modelled on $18-45K/mo · first honest read at 90 days
Target — not a delivered result
$83-270 per paid member
$30-70
Cost / deposit
26-36%
Deposit→paid member
$83-270
Per paid member
What we would run
  • A half-season and a deposit option in the ladder from day 1, because nineteen nights is a bet on a calendar nobody has made yet
  • Spend held inside the travel radius and reported postcode by postcode, since reach beyond it cannot attend anything
  • Paid members reported as the conversion with deposits kept as a diagnostic, and renewals watched from the first home date
Secondary ticketing and resale · TARGET
A certified marketplace to delivered orders
$25-60K/mo$27-72 per clean delivered order+
Task
Launch a marketplace with no transaction history, on a channel where you must publish at the top of your own page that you are not the box office.
Modelled on $25-60K/mo · first honest read at 45 days
Target — not a delivered result
$27-72 per clean delivered order
$25-62
Cost / order
86-92%
Order→delivered clean
$27-72
Per clean order
What we would run
  • Eligibility filed for the account and the domain in every intended market on day 1, because it takes weeks and the on-sale calendar does not move for it
  • The mandated disclosure written as the headline and carried into the creative, with face value and the all-in total shown before the card screen
  • Delivered and undisputed orders wired back as the conversion, so a launch is not scored on checkouts a new marketplace cannot yet fulfil
The real campaigns these targets come from
iGaming
Sportsbook - EU launch on matchdays
$240Kx2.95 ROI+
Task
Acquire bettors for a new sports-betting brand across tier-1 EU. Scale FTDs around big fixtures without blowing up CPA. Same shape as a tour or a season: demand only exists inside windows somebody else set, the calendar decides where the money goes that week, and spend landing seven days late is spend burned rather than delayed.
Budget: $240K · Timeline: 8 mo
Result
11,280 FTD
$22.8
CPA
x2.95
ROI
31.2%
Ret D7
What we did
  • Launch timed to fixtures: odds-boost & risk-free angles
  • Fast sign-up PWA + deposit funnel
  • Streamer sessions and matchday pushes in parallel
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint resale lives under: the platform dictates language the ad has to carry, so the trigger has to be built around the mandated sentence instead of in place of it.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Most of a live events launch declares nothing and every platform will run it tomorrow. Resale is the exception. Google requires event-ticket resellers to obtain eligibility confirmation at the account level and at the domain level, and to say on their own site that they are a resale market rather than the primary provider and that prices may run higher than face value. The policy is specific about where that sits - high on the page and above the fold, inside an element the visitor cannot dismiss, at the size the rest of your copy is set in. France goes further and restricts resale advertising to primary providers, so that market is a legal question before it is a marketing one. All of it is a day-1 item, because eligibility takes weeks and an on-sale date does not wait for it. The launch problem itself is simultaneity. A first edition, a new venue or a first headline run puts most of a year's revenue through a handful of announce and on-sale moments, and there is no soft version of either one. Key art, the site, the checkout, the presale list, the press, the creators and the lifecycle all have to be finished for the same hour, and almost nobody can staff six disciplines to one deadline at that stage. Then there is the price you are launching against, which is not the price the buyer sees. Eventbrite works out around fifteen per cent on a twenty dollar ticket, and Live Nation books roughly $8.90 of ticketing revenue per fee-bearing ticket, so a first edition has to be planned against the all-in figure at the card screen rather than the one on the poster. So we work backwards from the announce hour, put the long-lead items in first, and wire the ticketing platform in week one so a paid order and a scanned ticket both carry a source. Our published launches sit in other verticals and we will not pretend otherwise - one scaled against a fixture calendar nobody at this agency controlled, and one where mandated language had to live inside the creative and the ad still had to convert. On the call we will tell you which parts of your launch we would run first and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

Got it - launch plan on the way.
Pavel will reach out within 24h.