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Don't build a team.
Rent ours.

Full-service marketing for dental & orthodontics opening a practice, a second location or a new treatment line - general dentistry, clear aligners, implants, cosmetic and DSO groups. From the day you sign the lease the chairs cost money whether they are full or not. You get a launch team that fills the diary, not a brand deck.

Opening day is a deadline, not a milestone.

Plan my launch → See the cases
Positioning & Treatment Mix Paid & Local Search Reviews, Referrals & PR Calls & Practice CRM
72h
to first creatives live
12+
specialists on your launch
300+
marketing specialists
Verticals

Practice openings, end to end

Playbooks per regulated category - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 dental niches more coming
🪥
General dentistry
Exams, hygiene and the recall that pays the overhead. Cost per new patient, then whether they come back in six months.
See the case →
😬
Clear aligners
A financed decision made at home first. The scan appointment is the conversion, not the click.
See the case →
🦷
Implants
Thousands of dollars in a single case. Won or lost between the consult and the treatment plan.
See the case →
✨
Cosmetic dentistry
Elective and cash-pay, so insurance never enters it. Price certainty and the clinician carry the decision.
See the case →
🏢
DSO groups
Multi-location, one central budget, wildly different results per office. The variance is the problem to solve.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Treatment mix, fee positioning and catchment mapped against the competition already in those postcodes - decided in a day-1 workshop, before a single ad is written.
How we run it →
Creative Production
Practice films, clinician introductions and treatment explainers - shot to clear health-ad review the first time, first batch in 72h, and never implying anything about the person watching.
How we run it →
Paid Acquisition
Meta and Instagram, Google Search and Maps, YouTube and geo-fencing, all bounded by a real commute rather than a radius that looks impressive in a report.
How we run it →
KOL & Influencer
Local voices and patient advocates with audiences inside your catchment, briefed so nothing they film breaks the before-and-after rules.
How we run it →
Community & PR
Reviews built deliberately rather than begged for, plus the GP and specialist referral relationships that outlast any campaign.
How we run it →
Tracking & Analytics
Call tracking, the practice management system and the diary connected on day 2, so a booked and attended appointment traces to the ad that caused it.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Lease signed, diary empty Six vendors, nobody owns the diary Fit-out ran over, launch date did not move Practice open, no reviews at all Website built by the equipment supplier Nobody told the local GPs we exist Phone rings at lunch, nobody answers Associate hired before the patients arrived Lease signed, diary empty Six vendors, nobody owns the diary Fit-out ran over, launch date did not move Practice open, no reviews at all Website built by the equipment supplier Nobody told the local GPs we exist Phone rings at lunch, nobody answers Associate hired before the patients arrived
Corporate group opened two streets away Google profile unverified for six weeks Aggregator signed us up, owns the patient Opening offer attracted only bargain hunters Second location copies location one, books half Treatment plans quoted, never followed up Nobody set up recall from day one Insurance mix decided by accident Corporate group opened two streets away Google profile unverified for six weeks Aggregator signed us up, owns the patient Opening offer attracted only bargain hunters Second location copies location one, books half Treatment plans quoted, never followed up Nobody set up recall from day one Insurance mix decided by accident
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same practice opening, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns the diary.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Dental targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No dental launch of ours is published yet, so the targets below are modelled from two live cases that share the mechanics - creative that clears review before a buyer sees it, and a funnel bought on the conversion that carries the money. The units are deliberately not ROAS: a chair has fixed capacity and a catchment a few miles wide. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Dental: what we would target in the first 90 days
General dentistry · TARGET
Lease signed to a full opening fortnight
$6-12K/mo$70-130 per new patient+
Task
Fill the diary before opening day so the fit-out starts paying from week one.
Modelled on $6-12K/mo · first honest read at 60 days
Target — not a delivered result
$70-130 per attended new patient
$70-130
Cost / patient
78-88%
Attendance
<60s
Speed to answer
What we would run
  • Catchment and fee positioning mapped against the practices already there
  • Google profile, call tracking and the diary connected before spend starts
  • Reception scripted with an overflow line, because a missed call is a lost patient
Implants · TARGET
Empty suite to a booked consult list
$8-16K/mo$260-480 per consult+
Task
Book diagnostic consults and brief the referring dentists at the same time.
Modelled on $8-16K/mo · first honest read at 90 days
Target — not a delivered result
$260-480 per attended consult
$260-480
Cost / consult
30-42%
Consult→case
2-5
Referrers signed
What we would run
  • Patient funnel and referral outreach run in parallel, not in sequence
  • Consult positioned as a diagnostic rather than a sales appointment
  • Finance options surfaced in the ad instead of at the chair
DSO groups · TARGET
A new site that books to plan
$15-30K/mo$60-110 per new patient+
Task
Open location four without it quietly underperforming until the quarterly review.
Modelled on $15-30K/mo across sites · first honest read at 60 days
Target — not a delivered result
$60-110 per attended new patient
$60-110
Cost / patient
±15%
Variance across sites
wk 1
Problem visible
What we would run
  • Per-site catchment and creative rather than one campaign with four postcodes
  • Budget allocated by chair capacity, not split evenly
  • Call tracking per location so a weak site surfaces in week one
The real campaigns these targets come from
Crypto
Investment Platform - multichannel launch
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint an implant or aligner practice runs into: one accepted case is worth more than fifty enquiries, so the money goes on the few people who will sit in the chair rather than on the cheapest form fill.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Meta + Google + YouTube integrations in one wave
  • Dedicated landing per audience segment
  • CRM lead scoring wired before spend
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a practice runs into: a reviewer reads the ad before a patient does, so the case has to be made with no before-and-after and without implying anything about the person reading it.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in regulated categories? +
Dental is a regulated category rather than a restricted one: Meta and Google will run you, but health-ad review controls before-and-after imagery and no ad may imply it knows anything about the person reading it. A practice launch adds a harder constraint on top - fixed chair capacity and a catchment a few miles wide, so there is no volume lever, only a conversion one. Our published cases are in other verticals and we will not pretend otherwise. What transfers is the discipline: creative written to clear review before a patient sees it, and a funnel bought on the appointment that gets attended rather than the cheapest click. On the call we will tell you which parts of your opening we would run first and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.