Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Nicotine is the vertical where creators are not a channel choice, they are the only channel. Meta, Google and TikTok will not take nicotine ad money at any price, and their branded-content tools will not carry it either, so there is no account to fall back on and no way to boost a winner. That makes the rate cards worse than anywhere else on this list and the reach claims harder to check, which is why the audit comes before the booking: real followers, an audience old enough to buy, and geography you can legally ship to. It also changes what we negotiate for - usage rights, a replacement post when the first one is removed, and payment tied to orders rather than to impressions. Our published track record is in gray verticals with the same mechanics - nutra, where creator volume and claim-safe scripts carry the whole funnel, and pharma, where nothing is filmed until it has cleared review. On the call we will tell you which of your current creators we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.