How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
Financial is the vertical where the brief matters more than the creator. A personal-finance creator who slips from explaining a product into telling a viewer what to do with their money creates a problem no amount of reach pays for, so that line is drawn in writing before anything is filmed, and the disclosure goes on the creative rather than in a caption. The second honest point is arithmetic: a creator sells reach, underwriting does not buy reach, so we book on approved and funded outcomes and audit the audience against the geographies you are actually licensed in. On loans and credit there is a third constraint worth saying out loud - whitelisted creator ads run inside the declared credit category, so the targeting is stripped and the creative has to do the qualifying. Our published work here is the Investment Platform integration programme and the Forex Broker build shown below, both regulated and both paid on funded accounts. Approved is still not the number: an application that is approved and never funded pays nobody, so deals are read through to funding wherever the data allows. And the reason the briefs are tight is one sentence long - one sentence of advice turns a sponsorship into a problem. Consumer lending and insurance we would run as a first test with your approval data wired in from week one, and we would say so on the call.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.