Influencer & Creator Marketing for Real Estate & Proptech

Verticals

Creators your buyers and tenants already follow

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 real estate niches more coming

🏗

Developers

300 units released in phases, off plan. The Housing category takes your targeting away and the buyer needs months of nurture before anyone reserves anything.

See the case →

🔑

Brokerages

Two markets out of one budget. Listings come from vendors, agents have to be recruited, and those ads sit in two different declared categories.

See the case →

🏘

Rentals

Build-to-rent, lettings and student. Every void day is money already spent, and a 15-mile minimum radius is wider than one building's catchment.

See the case →

🏢

Commercial

Offices, industrial and retail. With no residential in the scheme the Housing category does not apply, so the targeting comes back - and the deal still takes six months.

See the case →

💻

Proptech SaaS

Software sold to everyone above. No platform restriction on you, right up until your product touches listings and you inherit theirs.

See the case →

Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming

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X (Twitter)

Investors, commercial analysts and proptech founders argue about yields, cap rates and software here in public. Worth saying plainly: LinkedIn is the bigger room for both of those audiences, and we run it alongside - it is simply not one of the six cards below.

See the case →

Off-plan investor and relocation channels, strongest in the Gulf and along cross-border buying corridors. Narrow, and where it exists the ticket sizes are the largest of any channel here.

See the case →

Recognize yourself?

If even one line is about you - it's time to change the approach.

Half a million views, no viewings booked Creator's audience is three cities away Rate card priced on followers, not tours Filmed a unit that was already reserved Tour posted with no disclosure on it No tracked link, no way to prove any of it Creator took the free stay and never posted Flat fee whether anyone books or not Half a million views, no viewings booked Creator's audience is three cities away Rate card priced on followers, not tours Filmed a unit that was already reserved Tour posted with no disclosure on it No tracked link, no way to prove any of it Creator took the free stay and never posted Flat fee whether anyone books or not

Followers bought, and the comments too Audience cannot afford anything we sell Creator wrote a line fair housing forbids Sales team briefed the creator by voice note Compliance rewrote the script after filming Phase sold out, the video kept running One post, one very unhappy JV partner No idea which creator drove the reservation Followers bought, and the comments too Audience cannot afford anything we sell Creator wrote a line fair housing forbids Sales team briefed the creator by voice note Compliance rewrote the script after filming Phase sold out, the video kept running One post, one very unhappy JV partner No idea which creator drove the reservation

how we fix it ↓

01

Audience verification

Every creator bot-audited

Real followersGEO match

We screen followers, engagement and comment quality before a cent is spent - no bought audiences.

02

Performance deals with KOLs

CPA & RevShare over flat fees

CPARevShareHybrid

We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.

03

KOL-to-conversion tracking

Per-creator attribution

UTM & codesPostbacks

Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.

04

Multi-format activation

Threads · streams · shorts · calls

NativeCompliant

Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.

⚡ Feel the difference

Shoutout vs activation

Same creator, same building, two very different briefs. The front card is the paid tour most budgets buy. Swipe it away to see what we brief, negotiate and track in its place.

⚡ The activation we brief

Start →

💤 Flat shoutout

swipe right →

Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%

act on a recommendation

Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.

49%

of followers can be fake

On accounts that bought growth - you pay for reach that never existed.

67%

of KOL budget is wasted

On unvetted audiences and flat-fee deals with zero tracking.

11x

ROI on the best deals

When the audience is verified and the KOL is on a performance deal.

71%

of buyers trust creators

Your audience trusts a creator's word over a brand's ad copy.

5x

cheaper signups

A vetted creator on CPA often beats cold paid social on cost per signup.

Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI

How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting

We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.

Deal negotiation

We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.

Briefs & creative

Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.

Tracking & attribution

Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.

Campaign management

We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.

Dedicated KOL manager

One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.

Cases

Real estate targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No real estate creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanic - creators paid on a downstream conversion rather than on a post, under targeting we were not allowed to use. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Real estate creators: what we would target

Rentals · TARGET

Creators measured in booked tours

$6-14K/mo$40-85 per booked tour+

Task

Turn agent and area creators into tours that turn into leases, rather than into views on a nice-looking building.

Modelled on $6-14K/mo · first honest read at 45 days

Target — not a delivered result

$40-85 per booked tour

$40-85

Cost / booked tour

8-14

Creators live

18-26%

Tour→lease

What we would run

Audience audited on commutable geography and price point before anyone is booked
Creators paid on booked tours rather than on posts or views
Winners whitelisted and rerun as paid under the Housing category

Developers · TARGET

Area voices that produce viewings

$10-20K/mo$120-260 per booked viewing+

Task

Use local and relocation voices to fill the appointment diary months before the show home opens.

Modelled on $10-20K/mo · first honest read at 90 days

Target — not a delivered result

$120-260 per booked viewing

$120-260

Cost / booked viewing

5-9

Creators live

6-10%

Viewing→reservation

What we would run

Neighbourhood filmed before the site is worth filming, so the launch has assets
Every brief cleared against Housing rules before the creator switches a camera on
Reservation pulled from your CRM so a creator is credited for the sale, not the click

Proptech SaaS · TARGET

Operator voices that book demos

$6-12K/mo$140-280 per booked demo+

Task

Put the product in front of agents and operators through people whose opinion they already trust.

Modelled on $6-12K/mo · first honest read at 60 days

Target — not a delivered result

$140-280 per booked demo

$140-280

Cost / booked demo

4-8

Voices live

18-25%

Demo→trial

What we would run

Book working operators and brokerage owners rather than property-content creators
Content built on the number their branch is measured on, not on a feature tour
Tracked, so a trial traces back to the voice that started the conversation

The real campaigns these targets come from

Crypto

Investment Platform - YouTube integrations

$435Kx3.14 ROI+

Task

Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic a developer runs on: the registration is free and proves nothing, and only the second gate pays - a funded account there, a reservation on a unit here. Months of nurture sit between the two in both.

Budget: $435K · Timeline: 10 mo

Result

24,870 qualified leads

$17.5

CPL

x3.14

ROI

11.8%

CR

What we did

Long-form YouTube reviews + Shorts cut-downs
On-screen promo codes per creator
CRM integration for per-KOL lead scoring

Forex

Forex Broker - YouTube + Telegram

$178.6Kx2.91 ROI+

Task

Bring traders to a broker platform. Minimum deposit $500. Same mechanic a brokerage or lettings team runs on: targeting cut back before the campaign starts, a funnel that fills with people who could never complete, and creative left to do the qualifying the segments used to do.

Budget: $178.6K · Timeline: 8 mo

Result

3,684 FTD

$48.5

CPA

x2.91

ROI

8.7%

CR

What we did

Educational YouTube integrations with traders
Telegram signal-group placements, tracked
Creator-driven webinar funnels

Want the same for your offer?

Let's talk →

Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Do you put KOLs on CPA / RevShare, not just flat fees? +

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Do you actually work in regulated categories? +

Real estate is a restricted category, and that is part of why creators earn their place here. With the Housing Special Ad Category removing age, gender, ZIP code, lookalikes and exclusions and forcing a 15-mile floor, a voice the neighbourhood already follows is one of the few precise routes left to a specific street. It is also a category where the wrong sentence is a legal problem rather than a rejected ad, so every brief is written to keep the creator away from anything that reads as a preference about who should live somewhere. The audit comes before the booking - real audience, real geography, real engagement rather than a pod. Our published cases are in other verticals and we will not pretend otherwise: what transfers is paying creators on the booking instead of on the view. On the call we will tell you which of your current creators we would rebook and which we would not.

How fast can we start? +

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

What's the minimum budget for a KOL campaign? +

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Who owns the content creators produce? +

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

How do you measure success? +

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

What if a creator ghosts or misses deliverables? +

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.

Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.