Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Real estate is a restricted category, and that is part of why creators earn their place here. With the Housing Special Ad Category removing age, gender, ZIP code, lookalikes and exclusions and forcing a 15-mile floor, a voice the neighbourhood already follows is one of the few precise routes left to a specific street. It is also a category where the wrong sentence is a legal problem rather than a rejected ad, so every brief is written to keep the creator away from anything that reads as a preference about who should live somewhere. The audit comes before the booking - real audience, real geography, real engagement rather than a pod. The audit here is location first: where a following actually lives is checked against the catchment before any deal is signed, because views from another country do not book viewings. On the call we will tell you which of your current creators we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.