Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Franchise development is not a restricted category and we are not going to invent one. Every platform will run you and none of your targeting is taken away. The exposure sits somewhere else entirely, and creators are where it lands. Under the FTC Franchise Rule and the equivalent codes in Canada, Australia and much of Europe, nothing in your marketing may make a financial performance representation beyond what Item 19 of your disclosure document states. A franchisee on camera saying what a good week looks like has just made one, and it is attributable to you, not to them. That is why the brief comes before the booking here: banned phrasings are listed rather than described, revenue, profit and payback are prohibited including by implication, the creator signs the brief, and the rushes go to franchise counsel before the edit instead of the finished cut after it posts. Investment cost is different and we do state it, because it sits in Item 7. The second thing that goes wrong is the audit. Followers are irrelevant when the buyer needs six figures of liquid capital, so we screen on whether the audience could actually fund a unit and whether they sit in a territory that is still open. Then the deal gets priced on discovery-day attendance rather than reach, because that is the only mid-funnel number that predicts a signature. Our published cases sit in other verticals and we will not pretend otherwise. On the call we will tell you which of your current creators we would rebook and which we would not put in front of counsel.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.