Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Senior care sits in the regulated half of our book rather than the restricted half, and on a creator page that matters far less than the audience does. So here is the honest position. Measured on direct conversion this is one of the weakest creator markets we sell. There is a real and fast-growing caregiver-creator audience - adult children documenting the care of a parent, eldercare nurses, dementia educators - and it is genuinely reachable, but a creator does not fill a unit. What a creator changes is who a family trusts enough to tour, and we would rather write that down than imply move-ins. It is still worth doing, and the reason is commercial. The referral aggregators standing between you and the family charge 90 to 120% of a first month's rent per placement, a fee size the Washington Post has reported, and they hold that demand because a family believes a third party ahead of a brochure. A creator is the only surface that competes on the same ground. Two disciplines carry the work. Consent comes first, since the subject of this content is usually somebody who did not choose to be on camera - residents and families sign before filming, nobody's diagnosis goes on camera, and other residents stay out of frame unless they have asked to be in it. Credibility is the other half, because a family can tell inside ten seconds whether the person filming has ever moved a parent, and a brief asking for praise buys a comment thread arguing with you in public. On the platform side there is one documented point and we keep it narrow: Meta classes health-related data as a data source category carrying additional data sharing restrictions and publishes only that specific mid and lower funnel events are affected without naming which ones, so when a creator's cut runs as a partnership ad we assume the platform's own count is short and read the tours and move-ins out of your records instead. Our published work is in other verticals and we will not pretend otherwise: Investment Platform, where the conversion that paid arrived long after the click, and Pharma, where a reviewer read every line before a buyer did. On the call we will tell you which of your current creators we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.