Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Education is not a restricted category, and creators here fail for reasons that have nothing to do with policy. The first is geography: an institution recruits from a specific set of source markets, so a large audience in a country you cannot issue visas to is worth nothing, and the audit is geographic before it checks whether the engagement is even real. The second is age: a creator whose audience is fourteen is the wrong buy for a postgraduate programme and the right one for a school open day, and rate cards never make that distinction. The third is timing, because this sector runs on deadlines nobody can move, and views that peak a month after the closing date bought you a nice screenshot. There is a real compliance edge too - a student talking about fees, scholarships or outcomes is making claims your institution is answerable for, so briefs get written and reviewed before anyone films. What transfers is booking partners on an application rather than on reach. On the call we will tell you which of your current student ambassadors we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.