How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
This is the hardest vertical we take, and creator marketing is where it gets hardest. The people with the biggest audiences here built them on the one sentence no platform will let you run, most cannot verify their own numbers, and a share of them are promoting four competing offers in the week you book them. So the audit is not only about bought followers - it covers what else they are running, what they have claimed in the last year, and how exposed your brand would be if one of those claims were tested in public. Every brief we write forbids attaching a number to anyone's future, testimonials are collected with written permission before filming rather than screenshotted afterwards, and we would rather give a lesson away than promise an outcome. The closest published work is the Investment Platform integration programme and the Forex Broker build shown below: two education-led creator builds where nobody was allowed to promise a return either, and where the free registration was worth nothing until it paid. Coaching and course programmes themselves we run as a first test, and we will say that plainly before you sign anything.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.