How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Manufacturing is not a restricted category, so none of this is about clearing review, and we would rather say that than imply a policy problem you do not have. The problem here is the audience. There is a large and genuinely enthusiastic industrial creator scene and most of it is hobbyists, so a channel with half a million subscribers can contain almost nobody able to raise a purchase order. The audit therefore asks who the audience works for and at what scale before it asks whether the engagement is real. After that comes credibility, because this viewer can tell inside ten seconds whether the person on camera has actually run the machine, and a brief asking for praise buys a video the comments take apart. We brief tests, setups and teardowns with the failures left in. There is also a safety dimension nobody mentions until it goes wrong: a video filmed with the guarding off is a video your own legal team will make you pull, so that is agreed in the brief rather than discovered in the edit. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.