Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Professional services is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting, and creators here fail for two reasons that have nothing to do with reach. The first is regulatory and it catches firms out constantly. In wealth advisory a paid endorsement is a testimonial, so it carries whatever disclosure, record-keeping and oversight testimonials carry in your regime, and a creator who improvises a performance claim on camera has created a problem for your compliance officer rather than a lead for you. We treat the sign-off as part of the brief and we keep the dated record, because the file matters as much as the content. The second reason is that the audience is small and specific. The three practitioners, one association and one podcast your buyers genuinely read are worth more than any roster of generalists, and around half the time the strongest voice available is one of your own partners, who costs nothing and has never posted. We will tell you when that is the answer rather than sell you a programme around it. What transfers is paying partners on the conversation that turns into work rather than on views. On the call we will tell you which of your current voices we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.