How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Luxury is not a special ad category and nothing about a creator brief here is restricted, but two things about this audience are worth saying plainly. The first is where credibility comes from. Watch, jewellery and handbag collectors run deep, technical channels their own audiences fact-check them on, and authentication work - the piece opened up, the fake held next to the real one - is the best-performing content in the whole category, because it is the question every buyer is already asking before he finds you. The second is the asymmetry of a bad deal. A flat-fee post from a mismatched account underperforms for a mass brand and actively costs a luxury one, since the audience reads the pairing as a statement about where the brand belongs and the resale market reads it the same way. So the audit is about who is genuinely in the audience and whether they buy at your price rather than how many there are, and we will tell you when the answer is nobody. The platforms that mostly reach admirers instead of buyers are named as such on the cards above rather than quietly sold to you as a package. There is one policy edge as well. Where the catalogue is pre-owned or grey-market and a creator asset gets amplified through your own ad account, that account sits under Google's counterfeit goods policy, which is enforced on detection with no prior warning and allows reinstatement only in compelling circumstances, so authentication evidence is agreed in the brief rather than added afterwards. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.