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Most KOL deals
sell nothing.

Influencer & creator marketing for luxury & high-AOV ecommerce - jewellery, watches, fashion, pre-owned, collectibles. Collectors and authenticators run channels their audience checks them on, and a flat-fee shoutout from a mismatched account damages you more than a mass brand. So the trigger we buy is a creator taking the piece apart on camera.

Views are cheap in this category. The one collector your buyer actually asks is not.

Collector & specialist channels Authentication-led briefs Stylist & editorial voices Tracked to kept first orders
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

The people this buyer checks with before he buys

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 luxury ecom niches more coming
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
𝕏
X (Twitter)
The room where this category argues with itself - collectors, dealers, auction specialists and the people who notice a refinished dial or a replaced clasp before anybody else. Small numbers, high signal, and it decides who gets taken seriously rather than who orders today.
See the case →
Telegram
Narrow, closed and genuinely used. Collector and dealer rooms where a watch or a piece changes hands before it is ever listed publicly, plus cross-border dealer groups in Eastern Europe, the Gulf and Asia. Access is a relationship rather than a rate card, and we say when we cannot get you into a room.
See the case →
Meta
Instagram is where this category performs and where most of the audience is admiring rather than buying. The paying use is narrower - stylists, personal shoppers and the people who advise your buyer, the editorial cut that carries the atelier, and the small audience that has already engaged.
See the case →
YouTube
The strongest surface here by a distance. Reference reviews, authentication teardowns and long condition walkthroughs, watched twice by somebody about to spend five figures, and still producing enquiries two years after upload.
See the case →
Twitch & Kick
The weakest of the six for this buyer and we will say so before you book. Two uses are real: a live sale or fair walkthrough for collectibles, and an authentication desk opening pieces sent in by viewers. For a jewellery or watch brand we would move the money to YouTube.
See the case →
TikTok
Enormous reach and very little of it is your buyer. What genuinely works is authentication - the fake held next to the real one travels further here than anywhere - plus movement on entry-price pieces and recall with buyers who are a decade from their first serious purchase.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Paid a luxury account, not one order Two million followers, every one an admirer Creator called our piece an investment Priced on views, and we sell twelve a month The unboxing looked like a giveaway Our brand posted beside a fake Nobody can tell me which post sold anything Bridal creator, audience nowhere near bridal Paid a luxury account, not one order Two million followers, every one an admirer Creator called our piece an investment Priced on views, and we sell twelve a month The unboxing looked like a giveaway Our brand posted beside a fake Nobody can tell me which post sold anything Bridal creator, audience nowhere near bridal
A collector took it apart, we were not ready Flat fee whether anything sells or not Disclosure buried, the collectors found it first Same creator posted a rival brand next month We cannot reuse the film we paid for Half the followers came from a growth service One post, and the resale market noticed Views from markets we do not ship to A collector took it apart, we were not ready Flat fee whether anything sells or not Disclosure buried, the collectors found it first Same creator posted a rival brand next month We cannot reuse the film we paid for Half the followers came from a growth service One post, and the resale market noticed Views from markets we do not ship to
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Pick a platform, then swipe or tap the card - the front side is the flat-fee post most luxury budgets buy, the back is the brief we would audit, negotiate and track instead.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Luxury ecom creator targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No luxury or high-AOV creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - Nutra - Weight Management, where the first order was the cheapest part of the story and partners were paid on the event that carried the money rather than on reach, and Pharma - Compliant Acquisition, where every claim had to survive review before it ran. The units differ across the three cards on purpose, because an order that survives the return window, a refund-proof pre-owned sale and a commissioned piece are three different programmes. The two real cases sit underneath with their true verticals and figures on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Luxury ecom creators: what we would target
Watches · TARGET
Collector channels, measured after the return window
€8-20K/mo€380-1,300 per kept first order+
Task
Reach a buyer who already knows what the reference trades at, through the handful of channels he checks before he buys anything from anyone.
Modelled on €8-20K/mo · first honest read at 120 days
Target — not a delivered result
€380-1,300 per kept first order
€60-130
Cost / tracked enquiry
10-16%
Enquiry→kept order
€380-1,300
Per kept first order
What we would run
  • Channels audited on who is genuinely watching and whether they buy at your price, with lifestyle reach discounted to zero
  • Briefs built on the serial, the service history and the papers rather than on the brand, because the audience will check every claim in the replies
  • Kept orders attributed per channel, since the film and the purchase are often months apart
Authenticated pre-owned · TARGET
Authentication content, measured after refunds
€6-14K/mo€125-300 per kept first order+
Task
Turn the one question this buyer actually has - is it real - into the content that answers it, on margins that will absorb neither a wave of refunds nor a suspension.
Modelled on €6-14K/mo · first honest read at 90 days
Target — not a delivered result
€125-300 per kept first order
€110-240
Cost / first order
12-20%
Returned or refunded
€125-300
Per kept first order
What we would run
  • Independent authenticators and teardown channels rather than accounts that only ever say the piece is genuine
  • Authentication evidence agreed in the brief, because a creator's claim about your inventory becomes your claim the moment it is amplified
  • Refunds carried back per creator, so the channel that recruits returns stops getting rebooked
Fine jewellery · TARGET
Editorial and collector voices, measured in commissions
€7-16K/mo€430-1,440 per bespoke commission+
Task
Reach a first-time buyer through the editors and makers he trusts, on a purchase that is decided in a conversation rather than in a cart.
Modelled on €7-16K/mo · first honest read at 120 days
Target — not a delivered result
€430-1,440 per bespoke commission
€120-260
Cost / booked consultation
18-28%
Consultation→commission
€430-1,440
Per commission
What we would run
  • Makers, gemmologists and bridal editors rather than lifestyle accounts, audited on whether the audience is anywhere near a first serious purchase
  • Briefs built on the stone, the setting and the grading report, filmed at the bench rather than at a table
  • Commissions traced back to the post or film that opened the conversation, with consultations reported beside them and never instead of them
The real campaigns these targets come from
Nutra
Nutra - TikTok UGC creators
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same trap a jewellery or fashion account falls into: the platform reports a checkout, and the business only learns weeks later whether the box came back, so the media gets scaled against the wrong event and the ninety-day cohort is where the money actually shows up.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • Batch of vetted TikTok UGC creators
  • Native hooks with compliant claims
  • Whitelisted the winners into Spark Ads
Pharma
Pharma - compliant creator consults
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same stake a pre-owned or parallel-import dealer carries: one line of creative or one listing decides whether the account is still there tomorrow, so the work is proving compliance inside the ad rather than finding a route around the policy.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Vetted health creators on YouTube & TikTok
  • Pre-cleared scripts with legal review
  • Tracked links routing to a consultation
Want the same for your offer?
Let's talk
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Luxury is not a special ad category and nothing about a creator brief here is restricted, but two things about this audience are worth saying plainly. The first is where credibility comes from. Watch, jewellery and handbag collectors run deep, technical channels their own audiences fact-check them on, and authentication work - the piece opened up, the fake held next to the real one - is the best-performing content in the whole category, because it is the question every buyer is already asking before he finds you. The second is the asymmetry of a bad deal. A flat-fee post from a mismatched account underperforms for a mass brand and actively costs a luxury one, since the audience reads the pairing as a statement about where the brand belongs and the resale market reads it the same way. So the audit is about who is genuinely in the audience and whether they buy at your price rather than how many there are, and we will tell you when the answer is nobody. The platforms that mostly reach admirers instead of buyers are named as such on the cards above rather than quietly sold to you as a package. There is one policy edge as well. Where the catalogue is pre-owned or grey-market and a creator asset gets amplified through your own ad account, that account sits under Google's counterfeit goods policy, which is enforced on detection with no prior warning and allows reinstatement only in compelling circumstances, so authentication evidence is agreed in the brief rather than added afterwards. Our published creator work is in other verticals and we will not pretend otherwise: Nutra - Weight Management, where the first order was the cheapest part of the story, and Pharma - Compliant Acquisition, where every claim had to survive review before it ran. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

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Pavel will reach out within 24h.