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Most KOL deals
sell nothing.

Influencer & creator marketing for B2B SaaS - vertical SaaS, DevTools, fintech SaaS, HR tech and cybersecurity. Your buyers ignore ads and delete sequences, and then take the word of three practitioners they already read. We book creators who test the product in public, on deals tied to demos and evaluations rather than to reach.

A sponsored post to 200,000 people can reach nobody who is allowed to sign.

Practitioner reviewers Founder & operator voices Live product tests Tracked demo links
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

Creators your buying committee already reads

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 B2B SaaS niches more coming
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Big tech account, not one demo booked Rate card priced on followers, not on deals Audience is students, buyer is an enterprise Creator praised it without ever installing it Sponsored post read as an ad and got skipped No tracked link, no way to prove pipeline Invoice paid, the post never appeared Pod comments, no replies from real buyers Big tech account, not one demo booked Rate card priced on followers, not on deals Audience is students, buyer is an enterprise Creator praised it without ever installing it Sponsored post read as an ad and got skipped No tracked link, no way to prove pipeline Invoice paid, the post never appeared Pod comments, no replies from real buyers
Creator got the product wrong on camera Disclosure missing, legal found out later Followers bought, impressions bought too Reviewer took the licence and never posted One post, then silence for a quarter Same creator promoted a competitor next week Flat fee whether anyone evaluates or not No idea which creator started the deal Creator got the product wrong on camera Disclosure missing, legal found out later Followers bought, impressions bought too Reviewer took the licence and never posted One post, then silence for a quarter Same creator promoted a competitor next week Flat fee whether anyone evaluates or not No idea which creator started the deal
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Same creator, same product - two briefs. The front card is the flat shoutout most budgets buy. Swipe it away to see the activation we brief, negotiate and track instead.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

B2B SaaS targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No B2B SaaS creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanic - a paid subscription tool where a trial had to earn the payment before anyone was charged, and a platform where partners were paid on the conversion that carried the money rather than on reach. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
B2B SaaS creators: what we would target
DevTools · TARGET
Practitioner tests, measured in activated teams
$8-18K/mo$90-210 per activated team+
Task
Get engineers to run the tool in a real repository because somebody they already read did it first, not because an ad asked them to.
Modelled on $8-18K/mo · first honest read at 60 days
Target — not a delivered result
$90-210 per activated team
$90-210
Cost / activated team
6-10
Creators live
22-30%
Install→activated
What we would run
  • Audience audited on seniority and employer size before anyone is booked
  • Briefs written as tests and migrations, including the workloads where the tool loses
  • Creators paid on activated teams rather than on installs or views
Cybersecurity · TARGET
Practitioner voices, measured in evaluations
$10-22K/mo$2.1-4.8K per evaluation started+
Task
Reach CISOs through the people they already read, without a fear campaign they will forward to each other as a joke.
Modelled on $10-22K/mo · first honest read at 120 days
Target — not a delivered result
$2.1-4.8K per evaluation started
$2.1-4.8K
Cost / evaluation
3-6
Voices live
18-26%
Meeting→evaluation
What we would run
  • Operators with something to lose rather than conference personalities
  • Content built on the control being evidenced, never on the breach headline
  • Every evaluation traced back to the asset that started it
Vertical SaaS · TARGET
Operators in the trade, measured in demos
$6-14K/mo$520-1,100 per accepted opportunity+
Task
Use operators inside the trade to book demos with peers who will not take a vendor's word for anything.
Modelled on $6-14K/mo · first honest read at 90 days
Target — not a delivered result
$520-1,100 per accepted opportunity
$520-1,100
Cost / accepted opp
4-8
Voices live
30-40%
Demo→accepted
What we would run
  • Book operators who run the business, not marketing creators who cover the category
  • Filmed on a working site, because peers check the details a stock photo gets wrong
  • Tracked demo links per creator, wired into your CRM before anyone films
The real campaigns these targets come from
Crypto
Investment Platform - YouTube integrations
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a SaaS marketer runs on: the first conversion is cheap, easy to give and worth nothing on its own, and the whole budget is justified by the few that reach the second gate - a funded account there, an opportunity sales accepts here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Long-form YouTube reviews + Shorts cut-downs
  • On-screen promo codes per creator
  • CRM integration for per-KOL lead scoring
Crypto
Crypto Bot - Twitter KOL push
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. The closest thing to a software purchase in our published work: a paid subscription where a trial had to earn the payment before anyone was charged, and the account was judged on how fast the acquisition cost came back. The market could not be less like a buying committee. The money behaves the same way.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Vetted alpha KOLs on Crypto Twitter
  • Thread + quote-post sequence around results
  • Tracked invite links straight into the bot
Want the same for your offer?
Let's talk
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
B2B SaaS is not a restricted category, so none of this is about clearing review, and we would rather say that plainly than imply a policy problem you do not have. The problem here is harder to solve with a rate card. Your buyer is six people inside one company, and a creator with two hundred thousand followers may not reach a single one of them. So the audit asks two questions rather than one: is the audience real, and does it work at companies you can actually service and at a level that can sign. After that comes credibility. This audience can tell within a sentence whether the creator opened the product, so a brief asking for praise buys you a post nobody believes and occasionally a public correction. We brief tests, migrations and comparisons, including the parts where the product loses, and we pay on evaluations started rather than on reach. Our published cases are in other verticals and we will not pretend otherwise - what transfers is booking partners on the conversion that carries the money. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

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