How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Most of home services is not a restricted category, and the one corner that is shows up here as well as in the ad account. Google requires advanced verification for locksmith and garage door repair in the United States, and for locksmith in Canada. Locksmith ads do not run at all in Spain, Germany, Sweden and Belgium, and in the Netherlands that also covers plumbers, which matters the moment you whitelist a creator's video and run it as paid. The bigger question on a creator page is who is actually watching. This industry has one of the best trade creator scenes anywhere - working HVAC engineers, plumbers, roofers and pest operators with large and genuinely engaged channels - and almost none of that audience lives inside one operator's service area. So we will not tell you creators are going to fill the board, because demand in this trade is created by something failing in a house rather than by a video. What this surface delivers reliably is skilled technicians, which is the constraint most operators actually have, and local trust in the rooms where somebody asks who to call. Credibility is the other half of the job. A technician can tell inside ten seconds whether the person on camera has done the work, and a brief asking for praise buys a comment section correcting the method. Two rules are set before filming rather than discovered in the edit - a price or a guarantee said on camera by somebody you paid is your claim and not theirs, and nothing gets filmed that an inspector would fail. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.