Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Dating is allowed on the ad platforms, which is exactly why people underestimate what a creator has to survive here. Anything suggestive is removed before it gets reach, an undisclosed post is a problem for both sides, and the app store has its own opinion about your creative on top of that. We have not published a dating creator programme yet. What we have published is iGaming, and both campaigns leading this page were creator-led, with audiences audited before booking and deals paid on a completed action rather than on reach. What does not transfer is the two-sided part, and that is the part that decides a dating programme. A creator with a hundred thousand engaged followers is worth nothing to you if they are the side of the market you already have too much of, so the first thing we look at is gender split, city and age. On the call we will tell you which of your current creators we would rebook, which we would move onto a registration-based deal, and which are the wrong audience at any price.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.