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Most KOL deals
sell nothing.

Influencer & KOL marketing for dating - apps, casual, niche, matchmaking and live. Creators are how a dating product opens a city, and they are also the fastest way to buy the half of a two-sided market you already have too much of. So the audit comes before the booking - gender split, city and age - because you are not buying reach here, you are buying the side that is missing.

Your best-performing creator brought the side you already had.

Audit my KOL spend → See the cases
Local city creators UGC creators at volume Honest app-experience content Deals paid on registrations
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

Creators who bring the side of the market you are missing

We don't "find influencers" from scratch. We keep vetted creator rosters per gray-area vertical - people who run these exact offers and know what passes.

5 dating niches more coming
📱
Apps
Mainstream swipe apps. Cost per install is the easy number - install to registration is the one that decides it.
See the case →
🌙
Casual
The end of the market review rejects on sight. Creative that clears policy without pretending to be something else.
See the case →
🎯
Niche
Faith, age, profession, interest. Small pools where the wrong 90% of a campaign is pure waste.
See the case →
💍
Matchmaking
High-ticket, human-led, long cycle. Lead quality over lead volume, every single time.
See the case →
🎥
Live
Streaming and video dating. Revenue comes from minutes, so retention is the acquisition plan.
See the case →
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
𝕏
X (Twitter)
Dating discourse, screenshots and commentary accounts. Loud and hard to control, so we use it for founder-led posts and product news rather than bought opinions.
See the case →
Telegram
Thin for consumer dating in most markets. Where it works is city and expat communities, and niche or matchmaking products with a defined group already behind them.
See the case →
Meta
Instagram is where the honest version of this content lives. A creator talking through their own week on the app, in reels and stories, with the winner run as a partnership ad.
See the case →
YouTube
Long-form month-on-the-app videos and dating-advice channels. Slow to produce, and the only format where a real opinion has room to sound like one.
See the case →
Twitch & Kick
Not a dating channel, and pretending otherwise wastes money. It works for live and audio products, where the stream is a demo of the product itself.
See the case →
TikTok
The volume engine. City-level creators, app-experience clips and UGC in batches, filmed knowing that anything suggestive is removed before it gets reach.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Great creator, wrong half of the market Rate card priced off one viral rant Installs landed, registrations did not Clip removed for being too suggestive Creator had never opened the app Followers in cities we have not launched One story frame, gone by morning Paid up front, the post never appeared Great creator, wrong half of the market Rate card priced off one viral rant Installs landed, registrations did not Clip removed for being too suggestive Creator had never opened the app Followers in cities we have not launched One story frame, gone by morning Paid up front, the post never appeared
Comments were a pod, not an audience It read like an ad, so it worked like one No disclosure, and the platform noticed One creator scandal, our logo underneath it Attribution stopped at the app store Bots registered before the real users did Same fee whether anyone registers or not The creator was promoting a rival in June Comments were a pod, not an audience It read like an ad, so it worked like one No disclosure, and the platform noticed One creator scandal, our logo underneath it Attribution stopped at the app store Bots registered before the real users did Same fee whether anyone registers or not The creator was promoting a rival in June
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Same creator, same app, two briefs. The front card is the paid story frame a rate card sells you. Swipe it away for the activation we brief, moderate and pay out on completed registrations.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Dating creator targets, and the real campaigns behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No dating creator programme of ours is published yet, so the ranges above are modelled from the two live campaigns that share the mechanics - both creator-led, both audited before a booking, both paid out on a completed action rather than on reach. Both are iGaming and they sit below with their real verticals and figures on them. What does not carry across is the two-sided problem, and we plan that part with you from scratch. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Dating creators: what we would target
Apps · TARGET
Local creators, one city at a time
$12-25K/mox2.0-2.5 LTV/CAC+
Task
Open a city through creators who actually live in it, and buy the side of the market that is missing instead of the side that is already there.
Modelled on $12-25K/mo · first honest read at 45 days
Target — not a delivered result
$11-17 per completed registration
$11-17
Cost / registration
10-18
Creators live
36-44%
Install→reg
What we would run
  • Gender split, city and age pulled from creator insights before a single booking
  • Creators seeded into one city at a time, with the posting week timed together
  • Deals paid on completed registrations, with tracked links closing the app-store gap
Casual · TARGET
UGC volume that survives moderation
$15-30K/mox1.9-2.3 LTV/CAC+
Task
Get enough creative into market to find the angle that converts, in the one segment where the obvious creative is rejected before anyone sees it.
Modelled on $15-30K/mo · first honest read at 45 days
Target — not a delivered result
$90-150 per usable asset
$90-150
Cost / asset
50-70
Assets / mo
35-45%
Clear-review rate
What we would run
  • A hook framework agreed against the policy line before the first brief goes out
  • Batch filming, eight hooks per creator, nothing suggestive in any of them
  • Cleared winners licensed and rerun as whitelisted paid creative
Niche · TARGET
Creators from inside the community
$8-18K/mox2.1-2.6 LTV/CAC+
Task
Reach a small, defined pool through people who are already part of it, where a wasted impression costs far more than it would on a mainstream app.
Modelled on $8-18K/mo · first honest read at 60 days
Target — not a delivered result
$18-28 per completed registration
$18-28
Cost / registration
5-10
Creators live
28-36%
Active D30
What we would run
  • Creators sourced from inside the community rather than off a dating-content list
  • Content built on why the pool is small on purpose, not on how big it could get
  • Members bringing members tracked separately, so referral is never counted as paid
The real campaigns these targets come from
iGaming
iGaming Slots - Telegram call groups
$28Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay. Same constraint a dating app runs into: acquisition never pays back on the first action, so the entire result came out of retention past day seven and the second and third transaction.
Budget: $28K · Timeline: 3 mo
Result
1,003 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • Vetted Telegram call-group admins on RevShare
  • Native pinned posts with tracked invite links
  • Reactivation drops to dormant members
iGaming
Online Casino - Twitch streamer launch
$430Kx3.47 ROI+
Task
Launch a new casino brand into the LatAm market. Real volume needed, fast. Same constraint a dating product hits when it opens a new city: a cold market with nobody in it yet, where the first cohort has to be bought at volume before the product looks alive enough to keep the second.
Budget: $430K · Timeline: 10 mo
Result
16,824 FTD
$25.6
CPA
x3.47
ROI
38.2%
Ret D7
What we did
  • Vetted casino streamers on Twitch & Kick
  • Live sessions with real-time bonus-code drops
  • Best moments cut into Shorts for reach
Want the same for your offer?
Let's talk →
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
Dating is allowed on the ad platforms, which is exactly why people underestimate what a creator has to survive here. Anything suggestive is removed before it gets reach, an undisclosed post is a problem for both sides, and the app store has its own opinion about your creative on top of that. We have not published a dating creator programme yet. What we have published is iGaming, and both campaigns leading this page were creator-led, with audiences audited before booking and deals paid on a completed action rather than on reach. What does not transfer is the two-sided part, and that is the part that decides a dating programme. A creator with a hundred thousand engaged followers is worth nothing to you if they are the side of the market you already have too much of, so the first thing we look at is gender split, city and age. On the call we will tell you which of your current creators we would rebook, which we would move onto a registration-based deal, and which are the wrong audience at any price.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

✓
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