How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
High-ticket selling is not one of Meta's Special Ad Categories and nothing comes off your targeting, so on a creator page the policy question is not the interesting one. The interesting one is who can credibly say anything at all about a $25K decision. This vertical genuinely does sell on practitioner credibility, and credibility is far narrower than reach. The person who moves this buyer has run the engagement, sat in the chair or holds the credential, and a generalist business creator with a large audience and no practice cannot stand behind a word of it. That is why podcasts and long-form are the workhorses here and short-form mostly is not. Ninety minutes of somebody working keeps producing calls years after upload, while a fifteen-second clip can make a named person recognisable and almost never closes anything at this price. We put that on the cards above rather than in the small print, and we do the same for the platforms in the set that reach this buyer barely at all. Two things we will not brief. The first is any claim about what the buyer will get out of the work, whether it comes from us or from a creator improvising on camera. The second is manufactured scarcity of any kind, because this audience has been sold a countdown before and prices it in. The other half of the job is measurement, and it is harder here than almost anywhere, because the money moves by invoice weeks after the placement ran. So every placement carries its own tracked link, the decision window is assumed to be weeks rather than days, and cash collected is read back out of your invoicing per voice, so a creator is judged on what was banked rather than on what was viewed. On the call we will tell you which of your current voices we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.