How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
Astrology and spiritual apps are the one industry on this list where we have nothing closely adjacent published, and we are not going to pretend otherwise. The single case below is a creator programme - vetted channel admins on revenue share, tracked links, x2.83 ROI on $28K - and it is here for the mechanic rather than the product: creator-led acquisition into a business where the first payment never covers the cost and month two decides whether any of it worked. Nothing about slots transfers to tarot beyond that. What we would bring is the discipline this category needs. One sentence about what an app will do for the person watching can take the ad account and the store listing together, so every brief carries a written list of what cannot be said or implied and nothing is filmed before that is signed off. We audit for bought followers and pods first, because a real-looking spiritual following is one of the easiest to fake, and we pay on trial starts rather than views, because a genuine audience that never reaches the paywall is where the money quietly goes here. And one platform fact stays in every brief: a post that promises outcomes can take the store listing and the ad account with it, so the line between mysticism and a medical or financial claim is enforced before filming, not after a strike.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.