Influencer & KOL Marketing for Nutra & Supplement Brands

Verticals

Creators who already move this category

We don't "find influencers" from scratch. We keep vetted creator rosters per gray-area vertical - people who run these exact offers and know what passes.

5 nutra niches more coming

💊

Supplements

Subscription-first economics. The first order is a cost, the third one is the business.

See the case →

⚖

Weight loss

The hardest review queue in paid social. Angles that convert without a single before-and-after.

See the case →

🧬

Peptides

Narrow audience, high ticket, thin compliance margin. Research-use positioning done properly.

See the case →

✨

Beauty

Ingestible beauty with a long payoff window. Retention beats the hook every time.

See the case →

🏋

Sports

Buyers who read the label before they buy. Ingredient transparency is the offer.

See the case →

Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming

𝕏

X (Twitter)

Not where the volume is, and we will not pretend otherwise. It is where the ingredient-literate buyers and the media-buying community actually read.

See the case →

Affiliate networks, media-buyer rooms and the COD markets where an offer lives or dies on approval rate rather than on clicks.

See the case →

Recognize yourself?

If even one line is about you - it's time to change the approach.

Filmed the whole script, legal killed it Creator posted a before-and-after we never asked for Paid per post, 400 of the followers were real Thirty creators booked, four usable assets Rate card assumes we have a television budget Product shipped, no post, no reply Whitelisting refused after the invoice cleared Same UGC face in four competitors' ads Filmed the whole script, legal killed it Creator posted a before-and-after we never asked for Paid per post, 400 of the followers were real Thirty creators booked, four usable assets Rate card assumes we have a television budget Product shipped, no post, no reply Whitelisting refused after the invoice cleared Same UGC face in four competitors' ads

Every asset needs a rewrite before it can run Winner burned out before we could scale it No usage rights, so the winner had to come down Comments from a pod, none of them buyers Affiliates bidding on the brand name we paid to build Creator promised something we cannot legally repeat Flat fee paid, zero sales attributed Nobody can say which creator the LTV came from Every asset needs a rewrite before it can run Winner burned out before we could scale it No usage rights, so the winner had to come down Comments from a pod, none of them buyers Affiliates bidding on the brand name we paid to build Creator promised something we cannot legally repeat Flat fee paid, zero sales attributed Nobody can say which creator the LTV came from

how we fix it ↓

01

Audience verification

Every creator bot-audited

Real followersGEO match

We screen followers, engagement and comment quality before a cent is spent - no bought audiences.

02

Performance deals with KOLs

CPA & RevShare over flat fees

CPARevShareHybrid

We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.

03

KOL-to-conversion tracking

Per-creator attribution

UTM & codesPostbacks

Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.

04

Multi-format activation

Threads · streams · shorts · calls

NativeCompliant

Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.

⚡ Feel the difference

Shoutout vs activation

One nutra creator, one offer, two briefs. The front card is the single paid post that burns out in a week and cannot be reused. Swipe it away to see the activation we brief, clear and whitelist.

⚡ The activation we brief

Start →

💤 Flat shoutout

swipe right →

Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%

act on a recommendation

Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.

49%

of followers can be fake

On accounts that bought growth - you pay for reach that never existed.

67%

of KOL budget is wasted

On unvetted audiences and flat-fee deals with zero tracking.

11x

ROI on the best deals

When the audience is verified and the KOL is on a performance deal.

71%

of buyers trust creators

Your audience trusts a creator's word over a brand's ad copy.

5x

cheaper signups

A vetted creator on CPA often beats cold paid social on cost per signup.

Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI

How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting

We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.

Deal negotiation

We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.

Briefs & creative

Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.

Tracking & attribution

Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.

Campaign management

We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.

Dedicated KOL manager

One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.

Cases

Nutra creator targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. Nutra is the one industry here where the creator programme is our own track record - TikTok UGC creators at $512K in spend and x2.58 return, with the claim framework agreed before anybody filmed. The targets below are extrapolated from that work plus the pharma programme where scripts clear review before a creator is booked, and they sit below the parent case on purpose. They are targets for your offer, not results already booked. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Nutra creators: what we would target

Supplements · TARGET

A bench that refills before the winner dies

$15-35K/mo$95-150 per asset+

Task

Produce enough claim-safe creative from real creators that a four-day lifespan stops deciding your month.

Modelled on $15-35K/mo · first honest read at 45 days

Target — not a delivered result

$95-150 per usable asset

$95-150

Cost / usable asset

35-55

Assets / mo

$26-36

Cost / attributed order

What we would run

Approved claim library written first, so nothing gets binned after the shoot
Rotating bench of creators shipping weekly batches rather than one-off posts
Usage rights bought up front, so every winner can run as paid from the creator's handle

Weight loss · TARGET

Creator volume that clears review

$25-60K/mo$32-46 per order+

Task

Get creators producing at volume on angles that hold up without a single before-and-after, and keep the account while it scales.

Modelled on $25-60K/mo · first honest read at 45 days

Target — not a delivered result

$32-46 per attributed first order

$32-46

Cost / first order

18-28

Creators live

60-70%

Scripts cleared pre-shoot

What we would run

Claim boundaries agreed with your counsel before a brief goes to a single creator
Scripts cleared before filming, because a rewrite after the shoot is a wasted booking
Whitelisted winners run alongside a fresh batch, never instead of one

Beauty · TARGET

Sampling that turns into a first order

$12-28K/mo$22-31 per order+

Task

Put product in the hands of creators whose audiences actually buy, and count the orders rather than the unboxings.

Modelled on $12-28K/mo · first honest read at 60 days

Target — not a delivered result

$22-31 per attributed first order

$22-31

Cost / first order

25-40

Creators live

18-26%

Sample→order

What we would run

Audience audit before a single sample ships, since most of this budget is lost at that step
Dose and cost-per-serving comparison as the hook, because that is a fact rather than a claim
Pay-per-sale tiers for the creators who keep converting, flat fees only for the first test

The real campaigns these targets come from

Nutra

Nutra - TikTok UGC creators

$512Kx2.58 ROI+

Task

Supplement sales on tier-1 markets. Priority: a high approve rate. This one is not a parallel - it is this vertical, at $512K in spend, with the same claim review and the same dependence on the second and third order.

Budget: $512K · Timeline: 9 mo

Result

31,890 sales

$16.1

CPS

x2.58

ROI

41.3%

Approve

What we did

Batch of vetted TikTok UGC creators
Native hooks with compliant claims
Whitelisted the winners into Spark Ads

Pharma

Pharma - compliant creator consults

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint every nutra account runs into: creative has to clear a reviewer who has seen the angle a thousand times, and one rejection too many takes the account with it.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Vetted health creators on YouTube & TikTok
Pre-cleared scripts with legal review
Tracked links routing to a consultation

Want the same for your offer?

Let's talk →

Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Do you put KOLs on CPA / RevShare, not just flat fees? +

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Do you actually work in gray-area verticals? +

Nutra is not adjacent to what we do - the creator case on this page is the vertical. TikTok UGC creators at $512K in spend and x2.58 return is our own programme, run under a claim framework agreed before anybody filmed, and the pharma creator work sits next to it, where a script that has not cleared review never reaches a camera. Every platform here will book you a creator, so nobody needs help with sourcing. What decides the account is whether the assets arrive faster than they burn out, whether the usage rights were bought so a winner can keep running as a whitelisted ad instead of coming down after a fortnight, and whether your affiliate creators are building the audience or bidding against the brand name you paid to warm up. Peptides we treat separately and will say so on the call - the positioning is narrower and we would run it as a test before quoting you a number.

How fast can we start? +

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

What's the minimum budget for a KOL campaign? +

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Who owns the content creators produce? +

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

How do you measure success? +

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

What if a creator ghosts or misses deliverables? +

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.

Contact

Let's talk

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Free KOL audit

We'll flag fake-audience creators and where your spend leaks.