Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Alcohol is one of the few industries on this list where creators are genuinely permitted. Meta and YouTube carry drinks with age gating in the markets that allow it, and short-form creators carry the category even where an ad account cannot, so an agency telling you this is a banned vertical has not worked in it. The gray part is everything the permission does not cover. The audience has to be old enough and in a market you can legally sell in, the script cannot read as an invitation to drink more, the creator's back catalogue becomes your brand-safety problem the day you book them, and the post has to end in a pour or a case off the shelf, which is the part nobody counts. So we audit on age and geography before the rate is agreed, write the brief with your compliance lead rather than after them, and tie the deal to something checkable - a pour count off the till, a locator action, a claimed allocation. Our published track record is in verticals with the same mechanics - nutra, where creator volume runs under claim review, and sportsbook, where age-gated streamer activations have to scale into a weekend and come back down. No drinks creator programme of ours is published yet, and on the call we will say which parts we would treat as a test.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.