How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Self-serve software is not a restricted category, so none of this is about clearing review, and we would rather say that plainly than imply a policy problem you do not have. The problem here is harder than a rate card. Your buyer never speaks to anybody, which means a creator finishing a real job in your product on camera is the only demonstration they will ever sit through, and a flat-fee mention is not a demonstration. So the audit asks whether the audience is real, whether it works in countries you can actually bill, and whether it can afford the plan - a channel full of students is a poor place to sell a ninety-nine dollar seat, however large it is. Then comes credibility, because this audience can tell inside a sentence whether the person on camera actually used the thing, and a brief asking for praise buys a comment section correcting your pricing. We brief real jobs, switching logs and comparisons with the parts that went wrong left in. Measurement is the other half. On the app side, ATT opt-in has sat around twenty-seven per cent on AppsFlyer's own count, so a creator's own tracked link or code often carries more signal than the platform reporting does, and we would rather pay on subscribers who keep paying than on views. Two of the six cards above do very little for parts of this list and they say so on the card rather than in the small print. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.