Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Half of logistics is a restricted category and half of it is not, and on a creator page that matters less than the audience does. Driver and owner-operator recruiting is an employment ad, so when we whitelist a creator's cut and run it as paid it goes out under Meta's Employment Special Ad Category with the age, gender and postcode segments already gone. The bigger point is who is actually watching. There is a large and genuinely engaged creator ecosystem in freight and almost all of it is working drivers, which makes recruiting the strongest honest use of creators here, and since large truckload carriers have run turnover near ninety per cent a year for over a decade it is a permanent surface rather than a campaign. Shipper-side decision makers barely exist as a creator audience at all. The closest things are freight-market voices and the trade press, and we say so on the cards above rather than in the small print. Credibility is the other half of the job, because a driver can tell inside ten seconds whether the person on camera has actually run those miles, and a brief asking for praise buys a comment section full of drivers warning each other off. There is a safety dimension too, since a film shot through a windscreen at speed is one your own insurer will make you pull, so that is agreed in the brief instead of discovered in the edit. Our published work is in other verticals and we will not pretend otherwise: Investment Platform, where only the second gate paid, and Forex Broker, where the funnel filled with people who could never qualify. On the call we will tell you which of your current creators we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.