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Most KOL deals
sell nothing.

Influencer & creator marketing for recruitment & staffing - agencies, RPO, executive search, blue-collar volume and freelance marketplaces. With the Employment category stripping your targeting, a trusted voice is one of the few ways left to reach the right person. We run audited-audience creators on deals tied to applications and briefs.

A viral career post that fills nothing is a cost, not a campaign.

Audit my KOL spend → See the cases
Recruiter & hiring voices Career creators Employee advocacy Tracked links & codes
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

Creators your two markets already follow

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 recruitment niches more coming
🤝
Agencies
Contingency and perm desks. Meta files your hiring ads under the Employment Special Ad Category, so the audiences you used last year are gone.
See the case →
🏢
RPO
Multi-year talent contracts. One signature is worth a year of placements, and the buying committee is four people deep.
See the case →
🎯
Executive search
Retained mandates worth tens of thousands each. The audience is a few thousand people and none of them fill in a lead form.
See the case →
🦺
Blue-collar volume
Warehouse, drivers, care and hospitality. The roles are commute-bound and the category's minimum radius is wider than the commute.
See the case →
💻
Freelance marketplaces
Two-sided liquidity. Supply is cheap to buy and worthless without demand, and gig listings are read as employment too.
See the case →
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
𝕏
X (Twitter)
Hiring managers, founders and tech recruiters argue about hiring here in public. Worth saying plainly: LinkedIn is the bigger room for this audience, and we run it alongside - it is simply not one of the six cards below.
See the case →
Telegram
Relocation, contract and developer communities where roles get shared before they are ever posted. Strong in specific corridors, thin outside them.
See the case →
Meta
Instagram and Facebook carry volume and early-career hiring, plus the local groups where shift work actually circulates. Also where employee advocacy content lives.
See the case →
YouTube
Day-in-the-role films and honest career advice that keep pulling applicants months after upload. The best channel for a client's employer brand.
See the case →
Twitch & Kick
Narrow but real for developer and games hiring, where a studio stream reaches people no job ad will. We book it where it fits and say so when it does not.
See the case →
TikTok
The fastest-growing channel for early-career and blue-collar applications. Recruiter creators here move more registrations than any job board line item.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Paid a creator, got applicants from nowhere near Big career account, zero registrations Creator posted the client's brand, not ours Rate card by followers, not by hires Applicants who never wanted the job Post ran with no disclosure No tracked link, no way to prove it Creator ghosted after the invoice Paid a creator, got applicants from nowhere near Big career account, zero registrations Creator posted the client's brand, not ours Rate card by followers, not by hires Applicants who never wanted the job Post ran with no disclosure No tracked link, no way to prove it Creator ghosted after the invoice
Audience in a country we cannot place in Followers bought, comments bought too Consultants briefed the creator by voice note Compliance rewrote the script after filming One creator post, one angry client Employee advocacy nobody actually posts Flat fee whether anyone applies or not No idea which creator drove the fill Audience in a country we cannot place in Followers bought, comments bought too Consultants briefed the creator by voice note Compliance rewrote the script after filming One creator post, one angry client Employee advocacy nobody actually posts Flat fee whether anyone applies or not No idea which creator drove the fill
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Same recruiter, same role - two briefs. The front card is the flat shoutout most budgets buy. Swipe it away to see the activation we brief, negotiate and track instead.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Recruitment targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No recruitment creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanic - creators paid on a downstream conversion rather than a post, under targeting we were not allowed to use. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Recruitment creators: what we would target
Blue-collar volume · TARGET
Creators measured in cleared workers
$8-16K/mo$30-55 per cleared worker+
Task
Turn recruiter and worker creators into registrations that survive screening, not into views.
Modelled on $8-16K/mo · first honest read at 45 days
Target — not a delivered result
$30-55 per compliance-cleared worker
$30-55
Cost / cleared
8-14
Creators live
20-30%
Apply→cleared
What we would run
  • Audience audited on commutable geography before anyone is booked
  • Creators paid on cleared workers rather than on applications
  • Winners whitelisted and rerun as paid under the Employment category
Agencies · TARGET
Recruiter voices that bring client briefs
$10-18K/mo$420-780 per client conversation+
Task
Use hiring-side voices to reach the person who signs a terms of business, not more candidates.
Modelled on $10-18K/mo · first honest read at 90 days
Target — not a delivered result
$420-780 per qualified client conversation
$420-780
Cost / conversation
4-8
Voices live
15-22%
Conversation→brief
What we would run
  • Book hiring leaders and operators, not career-content creators
  • Content built on a market point of view rather than on open roles
  • Every conversation attributed back to the asset that started it
Executive search · TARGET
Partner-led reach at the top of the market
$6-12K/mo$1.4-2.6K per mandate conversation+
Task
Put the partners in front of boards and founders without it reading as an advert.
Modelled on $6-12K/mo · first honest read at 90 days
Target — not a delivered result
$1.4-2.6K per mandate conversation
$1.4-2.6K
Cost / conversation
3-6
Voices live
25-35%
Reply rate
What we would run
  • Co-authored pieces with industry voices the board already reads
  • Podcast and long-form appearances rather than sponsored posts
  • Tracked, so a mandate traces to the conversation that opened it
The real campaigns these targets come from
Crypto
Investment Platform - YouTube integrations
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic a staffing firm runs on: the first conversion is free and worth nothing, and only the second gate pays - a funded account there, a candidate the client actually hires here. Different market, identical maths.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Long-form YouTube reviews + Shorts cut-downs
  • On-screen promo codes per creator
  • CRM integration for per-KOL lead scoring
Forex
Forex Broker - YouTube + Telegram
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same mechanic a recruiter runs on: restricted targeting per geo and a funnel that fills with people who will never qualify, so the creative has to do the filtering the segments used to do.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Educational YouTube integrations with traders
  • Telegram signal-group placements, tracked
  • Creator-driven webinar funnels
Want the same for your offer?
Let's talk →
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Recruitment is a restricted category, and that is exactly why creators matter here: with the Employment Special Ad Category removing age, gender, interests and lookalikes, a trusted voice is one of the few remaining ways to reach a specific person. It is also why the rate cards are inflated, so the audit comes before the booking - real audience, real geography you can legally place in, real engagement rather than a pod. Our published cases are in other verticals and we will not pretend otherwise: what transfers is the mechanic of paying creators on the conversion that matters rather than on reach. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

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